Landing Page an Effective Marketing Strategy

Posted on November 15, 2019
Kevin Bell

Internet and technology have reached far and wide. Today we are connected across the world, businesses are no longer affected by geographical boundaries. There is no dearth of opportunities to be found. Internet has made it possible to evolve and create new business strategies be it in the product development segment or the marketing strategies or even being connected with the customers, businesses have transformed. Today every business big or small uses the internet effectively to reach out to their customers be it through their website or their landing page.

The internet has thrown up a new world of possibilities that are low on investment and high on benefits.  Popularity of the internet has now companies investing in a good website. Websites creators and developers design the websites and landing pages keeping the applications and services as their reference points.

What is a landing page?

Landing pages are a form or page on your websites that help could be or would be potential customers or clients into actual customers and clients.

It’s an essential tool that helps companies collect a websitebasic need to know information about the visitor of the page and can help them convert them into customers.

Landing pages help the companies find out what the visitor is looking for and the potential of future transactions with the client. It also lets the visitor know the services offered by the company.  A landing page is different from a website. Website designs are completely different from landing page designs.

The need for a landing page:

Companies take a lot of effort, time and investment in creating the products and services that they want to provide. In order to be able to reach the success and achieve the targets they set out for themselves, they need to optimally utilize the resources available to them.

One such effective and innovative yet cost effect tool is creating landing pages to help market and promote their products and services.

Today with internet opening doors and creating opportunities, and with people using the internet for most of their needs, it would make for an effective strategy to use landing pages.

As it is a link between creating potential visitors into actual customers landing pages have proven to highly impactful. They are easy to develop and maintain.

Features of a good landing page:

 Singularly Focused

A good landing page will have a singular point of focus. A visitor has come to the landing page because they have something specific in mind. It could be an offer or a special discount or feature that is unique to the service provided by the company, that attracted the visitor. It is important to keep in mind that a landing page should not have multiple points of focus as it may distract the visitor from the original purpose of visit.

Simplistic and Uncomplicated:

the whole purpose or ideology behind a landing page is that the page is fuss free, simple and basic so that visitors do not find it a daunting task to navigate and fill in the required information. Landing pages need to make sure that it is a win all situation for both the company and potential customers, where the company gets the specific reason for visit and the form gets filled and the visitor gets all the information he was looking for. Once a landing page is designed, designing and developing the website becomes simpler and efficient.

 Targeted Audience:

Companies usually develop and create mobile applications that target a specific set of users. Once this target group is defined steps should be taken to build and revolve the landing page based on the specifications of the targeted audience.

Specific yet thorough information

 A landing page can be effective only if the information collected can be used to help convert a potential visitor into an actual customer. Just taking the basic information is not enough it should have information specifically related to the application and the reason the user chooses this landing page. The form should be designed with a minimalistic, yet thorough framework.

What are you offering:

 The landing page should be concise and precise when it comes to giving details about what the company is offering and how this will help the user or the visitor. A landing page should not have an overwhelming amount of information as this may confuse the visitor and not give the results the company is looking for.

Landing page a boon to companies:

Landing pages in the recent times have proven to be highly lucrative and beneficial to companies. They help create brand awareness and advertise the applications offered. Landing pages have become an essential part of marketing strategies as with minimal investment , the returns are high. With competition being high and applications being launched it becomes important to optimally utilize the resources available.

Kevin Bell

Kevin is Energetic, enthusiastic, and communicative person. Eager to learn and adopt new people, ideas, technologies and innovative approaches, optimization techniques.