What’s New Trending in Android App Development?

Posted on July 11, 2019
Kevin Bell

Mobility has become vital for every enterprise today as mobile users are ever rising. Moreover; the users prefer browsing the Internet using their smartphones. Android of all leads the mobile landscape with more than market share of 82%.  It is now quite evident that digital strategies of the enterprises are now significantly focusing on Android app development.

As an Android app development company you wish to keep updated about what trending in your industry. Below are top trending Android app development trends:

Android Instant Apps

With so many Android Apps in the market, we seldom use all. There’s no way we can have it downloaded all and use them. These apps take up your majority of the memory space. To address this issue, Google have come with a solution called Android Instant Apps. The user can sign-u and use any Android App without installing them.

This facility allows instant usability for the users world-wide who do not wish to use Android app regularly.

Android Apps Are Moving Beyond The Screen

There were these typical apps that where squeezed into your small smartphone screen. Android App development company USA should consider the facts that the trend is new but growing. Apps will no longer confine to the same process they were earlier.

Augmented realty apps as well as virtual reality apps are developed more by the companies then ever especially the gaming apps built on Android. The recent exposure of virtual reality has just begun and app development needs to meet this need of audience.

Payment Apps

How we forget something as important as payment app. There’s no doubt these payment apps have made our lives easier. Millions of users worldwide are using the apps to make payments. Soon the apps are capturing the market and will become a norm. Digital payments will be made a compulsion.

It’s high time for the Android App development company must take this trend into account, as it is going to shape the future of transactions.

Android Artificial Intelligence

Artificial intelligence is one of the most upcoming trends for Android app Development Company in Orange County to monitor.

The development of these Android apps is going to hugely influenced by artificial intelligence in different ways. The application of AI is of great interest to those who work in app development.

This technology is useful to the app developers who are looking to remain proactive. Artificial intelligence lets app issues to resolve before the user has even had the chance to lodge the complaint.

Android apps using artificial intelligence to gain insight into the user experience, app developers now have the chance to develop a more instinctual product.

Cloud based Android App Application

Cloud-based apps have been popular since 2016; they’ll continue to buzz the mobile app industry in 2019 as well.

Almost every company deals with important data. Therefore they need to be sure that the data is saved securely. And cloud-based app solutions are an excellent choice. With a cloud-based app, you can let businesses access their data anytime without worrying about the safety of the data.

If you do not already have a cloud-based Android app for your business, this could be a great year to search for Android app development near me company to create one.

Research around and you will see that many top companies already offer such apps to their customers. As a matter of fact, many of your competitors might also be offering them.

Final Thoughts

These are some of the top trends of Android app development in 2019.

Embrace these popular technologies and get your Android app development team create an app based on one of these innovative technologies. If your business is looking to have one; connect with Octosglobal, a reputed Android app development agency that could help you achieve the expected results with the help of a user-friendly and technologically advanced Android app.

How to Market Your Android App in 2019?

Posted on April 16, 2019
Kevin Bell

Are you planning to launch an Android app? Congratulations – you have chosen the most widely used app launching platform – the Google Play Store.

Now that you know Google Play Store is the most widely used marketplace for apps, you should also know that since Android is so accessible to users, mere quality Android app development will not help you get popular with Android users. There are a few challenges you should be prepared with:

A. If you are not Google, you are at a disadvantage.

Google (Alphabet) is the largest app publisher both by the number of apps and by the percentage of audience reach. Hence, if you are planning to enter any domain where Google already has dominance such as digital ad management, search engine or even cloud computing, you will face a stiff competition.

B. If you are not a game developer, you are at a disadvantage.

Gaming, as a category, is the most popular one in terms of engagement numbers, reach and downloads. If you are not publishing gaming apps, you have to assume that your app may not beat the engagement benchmarks set by gaming apps.

Given all these caveats, you might be wondering – even if you have a clear use case for your app and a very good Android app development company by your side, how would you even beat the market of 2.6 million apps?

The trick lies in differentiating your app by all means. Here are a few pro tips that will help you market your app on the Google Play Store in 2019:

1.  Use differentiation.

The first thing you would notice about the Google Play Store is that it is densely populated. Every category from Business to Gaming to Music is heavily crowded with apps that are either available for free or come with paid upgrades.

Thus, it becomes critical for you to understand – how do you differentiate on every level? First and foremost – ingrain the differentiation philosophy on every level of your marketing game-plan. You have to start with the logo and the UI of your app, since these are the first points of contact you will have with your users.

For instance, have a look at the home screen of your phone and notice what majority of app icons look like. All you have to do is, differentiate your app from these.

2. Reverse engineer successful campaigns.

There are a ton of successful ad campaigns that have been run by several app developers and publishers. Marketing is an iterative process, where the more data you have, the more effective and efficient your campaigns would be. Hence, instead of trying to get your own marketing data, use any publically available data on campaigns and audience research.

There are several paid tools which will help you look into the insights of the marketing campaigns run by your competition. You don’t have to be an Android application development expert to garner these insights. They are approximations but the will give you a decent idea on what works when marketing apps on Google Play Store.

3. Pay attention to Google rankings and metrics.

It is clear that you might be competing with several Google apps for the same space in the phone. That said, Google is rather transparent about the metrics it cares for while ranking the apps in the app store. Whether you got your app developed in Los Angeles or went for app development in California, you will be gauged on the same basic metrics.

The high level rule here is that Google focuses a lot on engagement. Find such similar KPIs that make a difference and focus heavily on excelling in them.

 4. Do not jump on monetizing straight away.

You have to know that the average price of an Android phone is far cheaper than that of an iPhone. Hence, by design, the users of Android are not used to exorbitant spending. This is the key reason why unless you have a wide audience base, you should not go for monetizing your app. Freemium models work the best on Android.

In Conclusion

When marketing your app on Google Play Store, make sure you are differentiating on every level, reverse engineering already successful campaigns, focusing on the key metrics propagated by Google and not jumping to monetization right way.

Why should you invest in Android App development?

Posted on September 20, 2018
Kevin Bell

You might have not observed it yet but in today’s scenario every 2nd person has an android mobile phone (all around the world). If your business has not made any mobile app, it means you are losing a big opportunity to reach out to potential customers and expand your business further. Mobiles are a blessing for every individual and android proves to be a boon. Android provides us thousands of opportunities and people have made millions out of these. Android app development companies provide constant support for businesses throughout and later.

If you want to add something new or bring a change in your business for expanding exponentially, Android application development is the first thing you should add into your list. Mostly every kind of business has its mobile app these days, such as banks, schools, social media purchasing platforms and many more. The current scenario can be expressed in terms- you name it and you have it. Nowadays, using cross platform mobile development has also come into the trend. So, it becomes a bigger concern for your business if you still have not made any application or if developed, not maintained it properly. To make this point clearer, following you would find reasons as to why you should invest in Android App development:

Increase penetration in market: Android apps can help you tap those markets which you have not yet reached, and it also creates buzz in the existing one which helps your business expand with no boundaries. Android apps help to achieve faster penetration in the market than other means. Reason is simple- people explore more and more apps in the mobile store and if you have your presence there then you might come across a potential buyer and customer at a better frequency.

Low cost entries: Android app is something which has very low cost but still has a good return. If you have not yet looked, you might be missing out on something big. There is no doubt that the initial cost of development, registration and regular costs of maintaining the application are required to be incurred but you shouldn’t forget to see the projected future benefits as it could cover the cost in much lesser time then you thought of. It would provide you greater results that you couldn’t even imagine. Android app development companies can help you minimize the cost and develop the best platform for target customers.

Good customer relationship: This is one of the best ways to connect with customers and provide best services. You can interact with the customers at any time and make your relationship stronger than before. Businesses can also provide customized services which helps you to make your customers loyal towards your brand. Every activity matters to your business so you just need to find the right kind of services which would make your customers happier and more loyal than ever.

Get instant feedbacks: Feedbacks can never be ignored by businesses. It tells you where your business is lacking and how your business can solve this problem. You can be the differentiator in the market if you are able to solve these problems at the right time. Android apps help you doing this job better. Businesses can ask android app development companies to develop a platform for receiving feedbacks as well as understanding the consumer behavior so that your business improves according to the customers’ liking and develop product on the same line.

Developing an android app and maintaining it properly is the demand of the current market. If your business provides the right value and solves the problems that customers are facing, you could be the next million-dollar company and android app development companies become the constant support to help you in the process by adding new features to your organization. So go and look out for Android app development companies in Orange County if you have businesses there and get one of the best services for your business.