Transformation Through Motion Graphics

Posted on October 17, 2019
Kevin Bell

Today with transformation being the name of the game, and changes happening all around us, we are everyday waking up to new possibilities and innovations. With competition and aggressive marketing techniques and introduction of new mobile applications and devices every day, technology just seems to be expanding and broadening its horizons. Marketing and advertising along with branding have become crucial for the success of businesses. Each business use motion graphics to communicate and storytelling is immensely captivating medium.

Nowadays be it advertising or marketing, motion graphics has become an essential tool for all forms of marketing from launch, to changes to upgrades, to branding motion graphics can be used across platforms.

Public relations mangers to businesses to sending out teasers and videos of new launch or just to create a social awareness of important causes, motion graphics are being used to communicate.

Motion graphics animated story telling along with info graphics have changed and enhanced the story telling experience. Audiences attention needs to be captured and what better way to do it, then motion graphics. Motion graphics do not involve a high cost as they are easy to make and develop, also as they can be repurposed, motion graphics have become a popular choice.

All about Motion Graphics

With communication changing in a big way, there are new tools being developed for communication and one such tool is motion graphic software, and under motion graphics there are other forms of them such as animated story telling, infographic motion graphics and text motion graphics  that can be used.

What are motion graphics:

These are animated pieces which are integrated together to form a video, with text and audio added in to make them more appealing and interactive. It creates an impactful video leaving a lasting impact. As it is a form of storytelling it leaves one with a lasting impression. Motion graphics use animated story telling or motion graphic infographics as mediums to reach audiences, as they are short effective, compelling and complex, yet meaningful and significant.

Why go for motion graphics:


Motion graphic videos are extremely adaptable in nature, they can be modified and reused in several different ways. Businesses are looking at them as a great way to reach out to their audience. They can be targeted at any and all age group, as they are not confined by any boundaries, they have a universal appeal and this making them a popular tool for communication.  Any business irrespective of what segment they fall under they can use motion graphics to send out their message.

 Marketing strategies:

In the advertising and marketing world motion graphics, be it infographics or animated storytelling motion graphics have changed and overhauled all companies marketing strategies. As motion graphics are both emotionally and visually appealing, they can connect with the intended audiences better, communicate information in an effective manner, also the intended audiences are able to retain this information better. In the marketing world motion graphics is a well loved and optimally utilized tool.

Creating awareness:

Motion graphics, be it through infographics or animated story telling are great tools to raise awareness on socially important causes to the general public, here there is not intended audiences. it can be used as a powerful story telling tool to raise awareness about important causes crucial to the society. For example, motion graphics or animated story telling can be used to raise awareness about global warming etc.

 Describing a phenomenon:

 Motion graphics is a great way to explain certain phenomenon especially in concise yet meaningful manner, along with voiceovers and animation, the intricate and complex details can be broken down and explained in lay man’s terms. This helps people understand different concepts and phenomena and as they also have the added advantage of good visualization. For example, in the education system motion graphics and animated story telling are proving to be a great success to make students across platforms grasp and understand better.


Motion graphic, animated story telling, and info graphics have helped companies and brands alike to promote and create awareness of their products and services. They have had played a significant role in improving communication and been impactful in sending across strong yet emotionally charged messages. We  at Octos Global believe that motion graphics can have a positive influence and we endeavor to give our clients the best motion graphics video or animated story telling video, tailor made to fit their needs.