Mobile Apps vs Websites: Why is Mobile Apps Conversion Rate Higher Than Website?
Posted on July 23, 2021
Mobile users today outnumber desktop users! Business owners have thus realized the importance of reaching out to customers via mobile channels. Today, we are living in a mobile world. There are four billion unique mobile users across the globe. Mobile devices account for 52% of all Internet traffic worldwide. In the United States, 65% of digital content is consumed through mobile devices.
Since mobile devices have dominated the landscape for years, there is no sign that the trend will slow down in the near future. Businesses and websites have recognized these trends and implemented mobile-friendly designs on their websites. In this day and age, sites that are not mobile-friendly cannot thrive.
A mobile app converts 157% better than a mobile website. There is no doubt that you need a mobile app if you want to optimize your business, website, and brand for mobile users. You’re missing out on a huge opportunity if you’re solely depending on a mobile website to drive conversions. A mobile app is your best bet for increasing conversions.
The following are the reasons why mobile apps conversion rate is higher than a website:
1. Better Personalization:
Customization improves conversion rates. Whether the consumer shops in stores, online or using any other device, this holds true. Location, demographics, behavior, and interest are factors that may be taken into account when personalizing. Your mobile app allows you to gather more real-time information about your users. By using that information, you can ultimately customize their experience. Apps will allow you to suggest products or services to users based on their activity or past purchases.
2. Generates High Customer Engagement:
Email marketing click-through rates have declined drastically, while push notifications have improved to almost 40%. Brands now have the opportunity to engage with consumers without appearing intrusive, thanks to this important feature.
3. Easier Communication:
Having clear communication is another factor that drives conversions. Most business communication tools use email, and this has been true for the last couple of decades. Email is one of the most widely used marketing strategies by businesses (and it is almost abused by some). Email, as a result, has lost the effectiveness it once had, with its open and click rates constantly declining. Email notifications have been surpassed by notifications from mobile apps. These notifications are of two types: push and in-app notifications. These two options are much less intrusive ways to reach out to users.
4. Enables users to Work Offline:
This is perhaps the biggest difference between a mobile website and an app. Despite requiring internet connections to perform their tasks, apps can nevertheless provide their users with basic functionality even when they are offline. For instance, banking apps. There are features like tax calculation, installment calculation, and loan limit determination. Despite not having an internet connection, these features can still be used.
Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites. In the era of global mobile usage, the “app vs web” debate will remain a very important consideration for organizations looking to establish mobile presences. Answering this question is always quite subjective. Moreover, keep in mind that native apps and mobile/responsive websites are not mutually exclusive. Many organizations have both mobile-friendly public websites and downloadable native applications for catering to specific needs. When it comes down to it, choosing the right tool is key.
Robotic Process Automation: Everything You Need To Know
Posted on July 7, 2021
Robotic Process Automation (RPA) provides anyone with the ability to automate digital tasks using software technology. With RPA, software users create software robots, also known as “bots”, which can be trained, mimicked, and used to execute rules-based business processes. With RPA automation, digital actions can be observed and used to build bots.
An RPA bot can interact with any system or application and can be considered a Digital Workforce. These bots can perform tasks such as copying/pasting, scraping web data, making calculations, opening and moving files, parsing emails, logging into programs, connecting to APIs, and extracting unstructured data. The fact that bots are designed to function in any interface or workflow means all existing business systems, applications, and processes can be automated without having to change anything.
When combined with AI and machine learning, RPA is capable of capturing more context from the content it is working with using optical character recognition (OCR), extracting entities like names, invoice terms, or addresses using natural language processing (NLP), or adding context to images, like automatically estimating accident damage in insurance claims.
Benefits Of RPA
Due to the large volume of transactions, and the benefits that can be realized within a short period of time, this system is quickly gaining popularity, primarily in the banking and finance sector. Automating can create a significantly larger benefit than improving the manual processing hotspots directly. Scalability is the key to staying, performing, and staying on top of your game with the RPA platform.
As a result, there are the following benefits:
The use of robotics can result in a 25-50% reduction in operational costs. Robots can operate around the clock, and take no vacation. Humans work eight hours a day, five days a week, and take a predetermined number of annual vacation days. The business could achieve visible gains from automating some of the manual work done by humans.
- Accuracy and Quality:
Using RPAs, processes that are likely to contain human error can be made more accurate, thereby increasing efficiency. They are consistent and reliable and don’t complain when they are expected to work tirelessly. In addition, re-works are drastically reduced, while the output quality is dramatically improved. There is no ambiguity in the robots’ actions, which produces 100% accuracy in the results. RPA maximizes the organizational capacity by optimizing capabilities.
- Increase In Customer Satisfaction:
Customer and client satisfaction is increased when high-quality work is delivered with high accuracy and improved customer/client interactions. This only enhances the business’s goodwill.
The fact is that robots are a safe, non-intrusive technology that doesn’t interfere with humans’ natural systems and delivers perfect consistency across the board with each and every activity.
- Increase in Employee Productivity:
Robotic process automation facilitates human and robot collaborations for the benefit of both. By automating mundane tasks, RPA will free your employees to focus on what they do best: client and customer interaction, relationship management, and other such critical activities which will lead to a better outcome. Better business can only be achieved by having satisfied clients and customers.
In addition to the revolution in process efficiency and increased productivity, advanced technology is changing business models and the way businesses operate. Several analysts speculate that RPA could even create a parallel economy that is connected to the physical economy concurrently to maximize knowledge work and speeds it up.
Factors to Consider while Developing your Mobile App for your Start Up
Posted on August 24, 2020
Sneak Peek into Startups
An exceptional idea, the need to be your own boss, the dream of having built a company from ground is all it takes for the seed of the start up to grow and nurture. A root needs soil, nourishment, and sunlight to grow, the same way startups need a few other elements for it to become a success. An idea alone does not mean it can be converted into a successful startup. Startups need every advantage it can find to make sure it succeeds and one such advantage is of having a mobile application for your start up.
Facts and Figures
Mobile phones today have become a necessity and with the world at your fingertips nothing is remote or inaccessible. This is one device that startups need to look at to stay ahead. Mobile applications are a great resource through which startups can reach a wider audience.
Reports by Statista suggest that by 2020, there will be 6.95 billion mobile users across the world. Mobile devices generate nearly fifty percent of the global website traffic.(https://www.yellowfindigital.com/blog/effective-2020-mobile-app-growth-statistics-to-know)
Mobile apps are expected to generate $189 billion in revenue by 2020.
57% of all digital media usage comes from mobile apps.
The Need of the Hour
Creating, designing, and building an application takes time as well as financial resources. A well developed and designed application will go a long way in making sure your mobile application is successful and this in turn will ensure your startup is successful. Hence the designing of mobile application plays a vital and crucial role. Some essential factors to consider while developing an application are:
Clarity in Thought and Vision:
While developing a mobile application, there needs to a clear-cut vision about the purpose of your application. The mobile application company that you choose, be it an iOS application company or an android application company, should be in sync with the vision you have for your application. Elements such as design, key features and add- on should be already decided and communicated iOS application company and the android application company. Make sure you do not over burden your application with too many features, or add just too little, designing a mobile application that incorporates your vision for your startup is the key to success.
Consider the Budgeting Aspect:
Mobile app for your startup, be it the iOS application or the android application, ensure that you take into account the budgeting of the application. Creating and designing an application and making sure its successfully launched does not close the door in the application process of your startup. Like any other application or device mobile applications need to be upgraded and maintained for them to function without any glitch. Therefore, while budgeting make sure you include the maintenance fee of the application as well.
Data Base and Structure:
Data is one of the essential factors while developing your mobile application, key elements such as data safety and security, accessibility, speed, and storage capacity are some factors that need to be considered. Data speed and safety is one factor that can elevate your application from basic to indispensable.
Branding and Marketing:
One of the biggest advantages of having mobile applications for startups is the marketing and branding platform that becomes available through the social media. People today are extremely intelligent, and they are looking for unique and highly functional applications, so make sure you integrate your mobile application through social media accounts to reach out to a wider base of your target audience.
An iOS, an Android platform, or a Hybrid Application
One vital factor to consider while developing a mobile application for your startup is which platform specifically are you developing the application for. Are you specifically developing an iOS application, or only for an android or are you developing a mobile application that is a hybrid application that is going to be launched on both the platforms?
Mobile Applications the way Forward:
Today most of our time us spent on our mobile phones, they have become an integral part of our lives. Startups are today using the mobile applications as a resource that puts them in the forefront and ahead of their competition. Hence develop an application that manages to catch the attention of your target audiences. At Octos Global we understand the need of our clients, cater to what they are looking for and ensure that we quality applications. Our team of dedicated experts are up to date with the latest technological changes and give the client their best.
How to Turn Your Mobile App Into A Scalable Business Product
Posted on April 13, 2020
Having an idea of app development is just the start of your entrepreneurship journey. Validating that app idea and turning it into a scalable business product is a different ball game altogether. The idea of developing a mobile app may scale with that time as it involves several processes, and modification throughout evolution. Perhaps, that’s the reason why your idea of developing a mobile app needs a set of features to start with.
Turning Your Mobile App Into A Scalable Business Product
The process of launching a mobile app startup feels straightforward but it involves several phases. A lot of action takes place behind the scenes in order to validate the idea and successfully launch the app.
Set of features involved during mobile app development
This comprises of the ‘must have’ features and information necessary for users to addressing their concerns. Moving towards an end-product you will need to have all solutions offered to users for that includes the best UX/UI design.
Imagine a user needing a grocery app for online grocery shopping. You will need to integrate not only the shopping features, but notifications of new deals and discounts, if the user is going to pick up from the store, you’ll need a map as well. Listing down such features will help you to gauge user expectations versus the app offerings.
Find out who is your target audience
You simply cannot proceed further towards without knowing your target audience. Start finding the data that determines a specific audience for your new Android or iOS mobile app.
Try asking how can your ideas of making a mobile app can simplify their day-to-day life? Or how your mobile app can be helpful to them. Turning ideas into the product by eliminating all the possible friction is a great way to launch a mobile application.
Choosing the right platform
If you an android mobile app development idea, go ahead and make an app exclusively for Android that is as easier to create and publish. Also, it has lesser restrictions on Google Play compared to Apple’s app store. Its quicker, easier and cost-effective option. However, this decision should not be made to base on its cost but there are plenty of factors involved in developing an app from an app idea. Right from target market to ease of use and UX, you need to get all things covered.
Determining the budget
How much does it will take to develop a mobile app?
Well, this is one of the most crucial things that most of the businesses ask. It totally depends on the range of functionality and features you incorporated within your mobile app.
To develop a mobile app can range from thousand bucks leading to a huge number. When you are sitting with the mobile app development company, it is important that you talk about the budget, the scalability in case if the deadline stretches, the maintenance part and so on.
Have an estimated figure at hand that contributes to the cost of building an app. Keep an additional budget for any delays and hiccups in the app development process.
Hiring the experts
There is a lot that goes into building a mobile app, prototyping, UI/UX design, coding, testing etc. Further, it requires testing and QA for such feature set is important to help market the app to its target users.
Mobile app development is a full-time project, if you intend to make it successful, hiring an app development company that is focused about your app objective, like OctosGlobal, is the way to go. Putting together the right team to transform your app idea and turn it into a reality is a must.
Having the SRS documents and feature list ready
Having feature list and SRS documents would then serve as a template for all the prototype that is to be developed and would act as a baseline for the UI/UX design.
The SRS document is a blueprint of the software that is to be developed. The document template can give you the framework of what points need to be covered and what needs to be included within the document itself.
Launching of the mobile app
Mobile app store optimization is to ensure that the users looking for a mobile application like yours discover it within the app store. Significant marketing efforts are required to ensure that the app reaches its target audience. Use of content marketing and social media marketing to create a buzz around the product and spread the word are the must-dos to ensure that the app launch is successful.
In the end, you’ve finally established a feature set that has endured trial after trial, change after change and as you continue developing a mobile app for your target user base, you will appreciate all the time and effort you put into increasing the stability and flexibility of your mobile app.
Effect and Impact of Data Modelling on Application Development
Posted on March 9, 2020
Today mobile applications have become an integral and necessary part of our lives. Our mobiles have an array of applications that have made our lives so much easier and simpler. Applications today have gained a lot of popularity and are becoming more and more advanced every day. Applications are now being designed and developed to include artificial intelligence and features and characteristics to make the user experience even more enhanced. But what does it take to build and design these applications?
Let’s look at the technology, techniques and development programs involved in building and designing applications.
One technique that plays a vital and pivotal role in application development is data modelling program and techniques.
All you need to know about Data Modelling
Data modelling is nothing but analyzing, processing and defining data that is required for the application. The main function of data modelling is to program data in a manner that is reliable and predictable which in turn can be used as a tool to build the application. To simplify data modelling techniques and to understand what data we need for our application to be designed effectively we need to have the following information available
- Application workflow and design to be outlined
- Questions and queries that would come up
- Determine the key features and characteristics of your application
- Right data and information types to achieve maximum efficiency
Data modelling allows you to store your data in a structured and formatted way, this in turn will allow you to effectively use and develop your application in a systematic manner.
Why is it important to have a Data Model in place?
- It provides a structured format of the data, that can be easily used and developed into an application.
- A clean and clear representation of data reduces redundancy and error and allows for a detailed and in-depth analysis of data.
- Data modelling allows for improvised and quality of data and allows for the application to be designed in a more structured format.
Applications success depends on how the data can be used as resource to build develop and design the application, therefore it becomes important to use the right and appropriate data base formats that give the desired output for the application
Some of the popular and successful data base formats for your android and iOS applications are MySQL, Redis, MongoDB, Memcache, InfluxDB and PostgreSQL.
Data modelling techniques:
Data modelling techniques is important as it helps you to store data in structured and formatted databases and use this data for further research and scope to improvise the application.
The three types of data modelling techniques include:
Conceptual Data Modelling
This is nothing but your basic concept of what need your application is going to fulfill, the primary features and the reason of why the application is being designed. The reason for this is to narrow down what data you require and how best to organize the data. It also helps you decide on what data bases you need to support your application.
Logical Data Modelling
The data bases used to organize the data, the software required to build the application, who the end user of the application is and how the final application will look and function. It defines the elements of the application and defines the roles of each element in relation to the other.
Physical Data Modelling
The prototype of the application, how the outcome of the application is, what features of the application will go where and how the application will function when it goes live. It gives a virtual representation of how the application will look and function.
Once you have decided on the data model, it will help you decide the right data base to store data based on the requirements of the application your building.
Action and Reaction
To design and develop application a lot of time, data, research and financial investment is involved. Applications are created to fulfill a demand, in order to fulfill that you need to have the data. Having data is not enough, structuring and organizing and storing the data is an integral process to successfully design an application. Therefore, it becomes extremely crucial to ensure that the data is formatted and stored appropriately to be beneficial to designing a productive application. applications are subject to change and this will affect the data bases hence its important to choose and utilize the right data modelling techniques to successfully incorporate these changes.
How 5G Network Will Change Mobile App Development Scenario?
Posted on February 25, 2020
The mobile cellular networks are on the brink of a revolution as they prepare to launch the 5G cellular network by the end of 2020. The launch of 5G networks means better and improved efficiency that will enhance the experience of the users and connect other devices and industries as well. The introduction of 5G will mean for reduction in time taken to communicate wirelessly or the latency drop, will cover a whole spectrum of connected devices and industries as well, along with increase in speed of transmitting data from one device to another.
The significance of 5G networks for mobile application development
5G cellular network is not an upgraded version of the 4G cellular network but is an entirely new design and has a different infrastructure it will not only affect the wireless communication but will also have a noticeable and significant impact on mobile applications.
As we gear up for the launch of 5G, the applications development industry is also gearing up to develop, design and create applications that are better suited for the 5G network, along with added highlights and features that will change the users experience of using the application on the 5G network.
Having a significant lower rate of latency in 5G cellular network, means no delays and interference from the network and this will turn out to be an advantage for all the virtual reality and augmented reality applications as it will improve the user experience of all these applications allowing the users to have an immersive experience.
Internet of Things
The 5G network provides for a better connectivity as it increases the number of devices that can be connected in the same space. And this means the IoT devices can function better and transfer data faster among other devices.
Efficiency and Performance
The 5G cellular network will deliver better performance of both your mobile applications and IoT devices as the latency is reduced and as the speed increases the battery of your phone and IoT devices will last longer, which in turn will enable you to use your devices for a longer time.
Improvised Features and New Aspects:
With the advent of the 5G cellular networks, we are going to see a variety of features such as the application of 3D models and immersive technology for augmented and virtual reality gaming applications. The added 3D model designing, and creation are going to have takers across the mobile development segments. Chatbots are another feature that is going to be improvised and this will help in turn getting prompt replies and feedbacks.
Newer applications and innovations
Mobile application development companies now will be able to innovate and bring new applications with added features into the market. As 5G cellular networks is a new architecture and can connect and transmit data faster, the mobile applications will use this to build and create new applications for across various industries like healthcare, education and tourism.
Richer and fuller User Interface Experience:
There is going to a substantial and significant change when you stream videos, play games on your applications with the introduction of 5G cellular networks. The clarity and the user interface are going to be of a much superior quality.
Summing it all up
5G cellular network with all its added advantages and new features is going to rake the technological world up storm. The possibilities seem endless and the sky is the limit now. New innovations and roads less traveled are going to be explored. The anticipation for 5G is building and the what changes it brings will be exciting to see and experience.
Want to get quick and growth-driven mobile application development solution for your business? Contact Octos Global
Let Innovation be the Name of the Game this 2020
Posted on January 3, 2020
Looking forward to 2020
This 2020 is all about invention, innovation creativity and originality. The last decade has seen a massive transformation in the mobile application segment. From mobile applications being developed for gaming to banking to traveling, there seems to be no dearth of mobile applications. Mobile applications development has changed the way we use our mobile phones to the way we interact with the applications available.
The technology used to develop these applications also has seen a substantial transformation and the latest in this seems to be the native application development technology that has become a crowd favorite.
Mobile application development is a sector that seems to be growing at an extremely fast pace and will continue to grow in the coming years. Mobile application development is interlinked with technology and technology is interlinked with our phones. As long as we have smart phones, there is going to be a requirement for mobile applications and the need to develop mobile applications.
Mobile Applications Continue to Surprise
Mobile application and development of these applications has shown some tremendous growth and due to the increase in the demand of the applications there is a need to develop mobile applications that are of superior quality and applications that look to enhance the experience of the users. Mobile applications not only help the users but also the developers to gather and assimilate information.
What should you look forward to?
The beacon technology, the 5G services, mobile applications for wearable devices, artificial intelligence making mobile applications smarter, along with mobile application development of combining the artificial and virtual reality into the mobile applications, there is a lot for the segment to offer in the coming year.
Not only in terms of mobile applications but the technology used to build these applications is also undergoing a transformation. The native application technology is a platform which allows you to customize features based on the software for which the application is being developed.
The way we use and interact with our applications is going to change this year and the applications are going to be more interactive, technologically enhanced and with features never experienced before.
2020 is all about 5G
The most exciting development is going to be the launch of the 5G technology that is going to be the highlight of the year. Not only is going to be faster and better, it will also ensure data security along with an improvised experience of using the gaming and augmented reality applications. It is set to raise the bars and the expectations and speculation around this technology has begun.
Beacon Technology- the Potential for Opportunities
Combined with the Internet of Things and integrated into the mobile application development, this technology is a potential landmine of opportunities. This is a technology that uses wireless transmitters to send signals using the location and GPS of the mobile phones about the proximity of businesses in and around one’s location. This technology is being used in many retail sectors where they develop and integrate this technology into their mobile applications. Travel, healthcare and hospitality are some of the sectors where this technology is being used.
Artificial Intelligence and More
It is being estimated that the AI global market will reach $190 billion by 2025. (https://medium.com/@patricianeil248/top-mobile-app-trends-for-2020).
With such a large amount of funds being invested in this technology, mobile application development is dynamically integrating this technology into their applications. This has led to the development of smarter and superior applications. It has also proven to be a great boon to businesses, by allowing them to offer services such as tools to analyze consumer behavior and patterns along with maintaining and storing large amounts of data among other services.
Instant Applications on the Rise
An application that can be used without being downloaded, yes, they are a reality and are going to be the next big thing in 2020. They serve a dual purpose, one as a prototype or a trail run for the actual mobile application and also allows developers to gauge the response of the users, but also are effective and highly efficient as they are smaller in size. Some of the instant applications developed on the native application technology have brilliant features and have proven to be better than applications that require to be downloaded.
2020 the year of Mobile Applications
Without a doubt, 2020 is going be proven as extraordinary year for mobile applications and mobile application development. This year is going to be full of surprises and revelations of what to look forward to in this segment. The mobile applications bar is raised and platforms such as native technology on which these mobile applications are developed are also ensuring that they upgrade and integrate these changes onto their platform. This is just the tip of the iceberg and there is a lot more to look forward to.
Differences in Iconic and Flutter and How to Choose the Right One
Posted on November 20, 2019
Let’s dive right into it
Mobile applications Development industry is growing exponentially and with hybrid and advanced applications launch everyday it becomes important to be aware of all the changes and transformations taking place. Today a lot of strategies and research goes into building applications. Applications need to perform with the same level of quality on mobile phones and desktops. On mobile phones again the demarcation for iOS and android platforms, and how applications need to be developed keeping the requirements on both the platforms in mind.
Going for the Right Combination of Tools:
Creating and developing an application is no easy achievement. An application requires the right combination of tools and framework for it be successful.
The ongoing dilemma is what platform to use to build the application, iconic or flutter. Which application will give maximum benefits to the users? Which application will function smoothly on the web, mobile and desktop? Which platform would make user interface interaction more comprehensive? Hence the struggle to choose between iconic and flutter.
All about Iconic:
Iconic platform is an inclusive platform including angularjs allowing developers to build hybrid applications for both iOS and android software’s. While creating and developing using the iconic platform you can ensure the performance quality standards across the platforms (mobile, web and desktop) will be high. Iconic is exposed in the sense that it allows the web and tools of the web as the foundation of its platform.
- Applications built on Iconic can work within or without frameworks.
- Allows for an interactive user interface.
What Flutter is all about?
Flutter is a platform that uses an inbuilt language that is unique to the platform itself. They have a platform that contains all the tools required to build an application within the platform itself. They do not access the tools common to the webs. Thus it is a self-sufficient platform having all the devices required to create an application. Flutter uses Dart as a core component and has inbuilt tools to develop applications across iOS and android software’s. It is steadily gaining momentum and rising on the popularity charts.
- Flutter has the advantage of allowing mobile applications developers to customize the platform to suit their needs.
- Google has created and developed flutter and this has created quite a buzz and has helped gain momentum.
- Applications built on this platform have a high efficiency drive.
What makes iconic different from flutter
Though both platforms are used to build create and develop applications the base and foundation of both the applications is diametrically opposite. What makes them so different?
Iconic has been in the market for a far longer time than flutter. Flutter is a fairly new platform and mobile application developers are now slowly learning about flutter. As flutter is created and developed by Google the platform is now being used to create applications. As iconic has been there for a long time now it has become a established entity in the application development industry.
Both the applications are extremely flexible to use. Due to the in-house system in place for flutter it is easy to customize the tools and plug ins required to build the application.
Iconic uses the application of the web and the tools available on the web making it extremely feasible and flexible as it has access to all the tools required to build from the web itself
Both platforms have proven themselves to be extremely flexible and can effectively build hybrid, iOS and android applications.
Ease of Use
Each platform comes with their own tools and devices. Iconic tool set and structure is very different from that of flutter. Iconic is fairly easy to use and applications can be built easily across platforms (web, desktop and mobile) without having to add on any extra learning.
Flutter in the meantime has create and developed its own set of tools and plugins and the fact that it uses Dart not a commonly used language for application development. Though that is the case developers are now working towards learning and developing skills to use flutter and this has contributed to the steady rise of the platform.
How to choose the right one
Both iconic and flutter bring to the table, features unique to their platforms. Thus it becomes the choice of the mobile application developer to choose the right one to build their application on. Mobile application developers need to do their due diligence on:
What are the requirements of the application they need to develop?
What platform whether it is mobile, desktop or the web, the application is primarily focused on?
What is the level of user interface interaction the application is looking at?
Budget and size of the application also plays a role.
Once the developer has the answers to these questions he can then form an informed decision on which platform is best suited to develop is application.
In the end:
Iconic and flutter come with a multitude of benefits and platforms will give you the best results. Before choosing between the two it is important to know about the application thoroughly so that the best platform can be choose to build the required application. Iconic or Flutter both platforms have proven their mettle when it comes to the delivery of the final product. Be it in terms of performance and quality or ease of creating across platforms both have proven time and again why they are so sought after.
Mobile Applications Revolutionized Through Android Applications
Posted on August 27, 2019
The last five years have seen a tremendous transformation in the mobile industry. The number of users is growing day by day.
Mobile phones today have become such an important aspect of our lives that sometimes we just become handicapped without them.
This in turn has led to the growth and development the android application development and services industry. Applications have played a very important role in the transformation.
Let’s look at the numbers:
- There are over five billion mobile users in the world, with global internet penetration standing at 57%.(https://www.businessofapps.com/data/app-statistics).
- As of the first quarter of 2019, these app users could choose to download between 2.6 million Android, and 2.2 million iOS apps.(https://www.businessofapps.com/data/app-statistics).
- The total number of app downloads in 2018 at 194 billion; up from 178 billion in 2017.( %.(https://www.businessofapps.com/data/app-statistics).
Over the year’s android has become a popular platform and is the most used operating software in the world, monopolizing the market.
Reasons for Android Popularity:
Scope: Android operating system has a wide and massive scope, this platform is available on high, medium and low-end mobile phones. This has largely contributed towards applications being specifically designed for android use as the users for this platform are large in numbers. This plays a very important role while designing it as the success of an application is dependent on the fact that it should reach to large audience.
Focus: Android applications have a huge scope as they control most of the market share, this has helped the developers to concentrate and focus on one key area of the application. The objective here is to concentrate on one or two features to make sure that the application they have developed is not a generic application but an objective specific application.
Quality Oriente: Mobile applications earlier were not focused on the quality, neither was a lot of thought put into the application. As android gained popularity the quality of the applications built and designed also transformed. Developers and companies became aware that if an application is developed for android use then the quality, features and designing of the applications need to change. This brought about a change in the quality as companies were trying to reach to more and more audiences the realized they could nor deliver subpar products.
Evolution and Development: As technology is evolving and developing the applications also need to. Android applications are developing and growing day by day. In the android applications development industry where the competition is cutthroat and everyday many applications are launched, its highly important to stay a step ahead. Evolving and developing better and advanced versions of the applications has helped them garner the market share today. It’s been a critical aspect in enabling the android application industry reach where it is today.
Easy Accessibility: The reason behind android applications huge popularity and success has been to a large extent the easy accessibility of the android application system. This operating system can be found even on the lower end range of mobile phones. This has opened a can of opportunities for developing applications that has a widespread reach. Also as android is compatible on most devices, it makes the accessibility to the applications even larger.
Versatility: Android applications over the last few years have adapted and transformed in order to meet the current requirements. Android applications have proven to be extremely versatile offering up a variety of applications with unique and exclusive features that fit into the roles demanded of them. The versatility and distinctiveness have enabled them to reach the pinnacle of success they now enjoy.
Diversity: Android applications are vast and varied. Technology is constantly changing, and this change has resulted in how applications are perceived. The shift towards applications and the rising demand for variety has led to applications that are varied and diverse. Android applications have truly brought about a change in the application industry.
Costing and Pricing: Creating, developing and launching an application is long process with a lot of time effort and money involved. For an application to be successful, costing and the pricing should be balanced. Applications on the android platform are paid or free applications. The advantage that android applications have is that they do not require large amount of funds to be developed. The android applications built are low on costing and that is why many applications are free applications.
Android applications have played an important part and will continue to do so, as android applications are dominating the market, the companies and Android developers feel safe to launch their applications on this platform. Android applications will continue their successful rein as they are constantly upgrading, evolving to ensure they deliver the best to their users.
How to Build Your Android Application?
Posted on August 8, 2019
Applications and their Development:
Mobile phones have become an essential part of our day to day lives that sometimes we feel handicapped if we do not have a mobile phone on us. Mobile phones have evolved and grown in the last few years, they continue to change every day and technology has also been a huge factor for them to grow.
- The applications that mobile phones have on them are so vast and unlimited that its mind boggling.
- There seems to be an application available for everything right from ordering groceries to paying our bills to booking doctor’s appointment.
- They have made our lives so much easier and hassle free with the click of a button we can do so much.
- These applications have made us save so much time and has given us access to the world.
- To us they look like a simple application, but a lot of effort, time and research is taken to create them.
- Android applications are those applications that can be used only by those people to have an android device, these applications are compatible only on android devices.
How To Develop an Application
This is important to know while building the application, the target audience should be kept in mind because the application will have features and will be designed keeping the users in mind. And therefore, android application companies conduct a thorough research, to know who the applications users are going to be.
It is important to know the requirements of the application. Requirements will be based on the target audience and the service or product the company is launching. There needs to be a correlation between what the requirements of the customers are and what the company intends to deliver through the application and how best to deliver that.
It is important to be aware of the competition for the application as it is one of the major factors before developing and launching the application. The company should do a thorough analysis of the competition to see what they missed out on and incorporate those into their application.
An application when created and launched should have unique and attractive features that entice the customer to use the android application and it should stand out from the other applications available. A unique selling proposition is an important aspect for the application as it helps in marketing the application in the best possible way.
Marketing the Application:
Developing an application is not enough, every application needs to reach its end user and target audiences for it to be a success.
Marketing an application and creating awareness is also extremely important for the application to become successful.
Since the world is becoming more digital, the traditional marketing tools have also changed; applications are being marketed across various platforms and social media platforms play an extremely important role in making an application a highly successful one.
Right Time to Launch
Thus, just creating an android application is not enough, for it to become successful it needs to reach its targeted audiences.
The creation and development of an application and the making sure that the intended users are made aware of the application is highly significant for the application.
The more the number of users the higher the rate of success for the application and in turn to achieve that it requires to not only create application that is the need but also to market it and advertise the application.
Several factors contribute towards a success of the product and android application development companies also keep this in mind while creating, developing and launching an application.
An Android application takes a lot of research and effort in building and making sure the application is successful takes careful consideration and planning, thus companies need to make sure they create a application that ultimately makes the end user a satisfied customer.