How to Market Your Android App in 2019?

Posted on April 16, 2019
Kevin Bell

Are you planning to launch an Android app? Congratulations – you have chosen the most widely used app launching platform – the Google Play Store.

Now that you know Google Play Store is the most widely used marketplace for apps, you should also know that since Android is so accessible to users, mere quality Android app development will not help you get popular with Android users. There are a few challenges you should be prepared with:

A. If you are not Google, you are at a disadvantage.

Google (Alphabet) is the largest app publisher both by the number of apps and by the percentage of audience reach. Hence, if you are planning to enter any domain where Google already has dominance such as digital ad management, search engine or even cloud computing, you will face a stiff competition.

B. If you are not a game developer, you are at a disadvantage.

Gaming, as a category, is the most popular one in terms of engagement numbers, reach and downloads. If you are not publishing gaming apps, you have to assume that your app may not beat the engagement benchmarks set by gaming apps.

Given all these caveats, you might be wondering – even if you have a clear use case for your app and a very good Android app development company by your side, how would you even beat the market of 2.6 million apps?

The trick lies in differentiating your app by all means. Here are a few pro tips that will help you market your app on the Google Play Store in 2019:

1.  Use differentiation.

The first thing you would notice about the Google Play Store is that it is densely populated. Every category from Business to Gaming to Music is heavily crowded with apps that are either available for free or come with paid upgrades.

Thus, it becomes critical for you to understand – how do you differentiate on every level? First and foremost – ingrain the differentiation philosophy on every level of your marketing game-plan. You have to start with the logo and the UI of your app, since these are the first points of contact you will have with your users.

For instance, have a look at the home screen of your phone and notice what majority of app icons look like. All you have to do is, differentiate your app from these.

2. Reverse engineer successful campaigns.

There are a ton of successful ad campaigns that have been run by several app developers and publishers. Marketing is an iterative process, where the more data you have, the more effective and efficient your campaigns would be. Hence, instead of trying to get your own marketing data, use any publically available data on campaigns and audience research.

There are several paid tools which will help you look into the insights of the marketing campaigns run by your competition. You don’t have to be an Android application development expert to garner these insights. They are approximations but the will give you a decent idea on what works when marketing apps on Google Play Store.

3. Pay attention to Google rankings and metrics.

It is clear that you might be competing with several Google apps for the same space in the phone. That said, Google is rather transparent about the metrics it cares for while ranking the apps in the app store. Whether you got your app developed in Los Angeles or went for app development in California, you will be gauged on the same basic metrics.

The high level rule here is that Google focuses a lot on engagement. Find such similar KPIs that make a difference and focus heavily on excelling in them.

 4. Do not jump on monetizing straight away.

You have to know that the average price of an Android phone is far cheaper than that of an iPhone. Hence, by design, the users of Android are not used to exorbitant spending. This is the key reason why unless you have a wide audience base, you should not go for monetizing your app. Freemium models work the best on Android.

In Conclusion

When marketing your app on Google Play Store, make sure you are differentiating on every level, reverse engineering already successful campaigns, focusing on the key metrics propagated by Google and not jumping to monetization right way.

What Features In Android Apps Do Businesses Look Out For

Posted on January 9, 2019
Kevin Bell

Android continues to dominate the mobile platform landscape, with business houses streamlining their functionalism with dedicated mobile apps. In recent years, Android application development has undergone several upgrades, with cloud-based apps, instant apps and now IoT penetrating into the domain. Android, with a market share of over 85%, leads the landscape and the reputed developers are carrying out a good work, strengthening their client’s business applications. For every modern enterprise, mobility has turned out to be a crucial aspect, with customers spending more time with their smartphones than computers. As a business leader, you must be on the lookout for the most updated features to be incorporated in your Android apps.

Here are some of the features that established businesses look forward to have in their apps.

Instant apps on Android

 You must note, that most of the smartphone users do not use all their apps on a daily basis. A report released by TechCrunch reveals that on an average, a person uses only 9 apps on their smartphones each day. In order to do away with the issue of apps occupying unnecessary space in the phones, Google launched Android Instant Apps in October 2017, where one could use the app without even installing it. Since then, business firms have been integrating this feature into their apps, so that they can serve a purpose without adding to the junk on the users’ devices. Presently, most of the leading firms are collaborating with a reputed Android app development company to develop instant apps for their business.

Payment through apps

 The e-payment industry is striving to turn the transactions completely cashless. In this context, it is important to note the rising demand for secure payment mechanisms through apps. Integrating the payment mechanism through mobile apps in each business greatly enhances the ease of making transactions. Often, customers move to a different website due to the lack of proper payment gateway in an app. With more businesses embracing this feature, mobile app payments are gradually making the way into the mainstream. It is important to understand the desired payment option of the customers and integrate the channels into the gateway. However, it is challenging to develop secure mobile payment apps. Business firms should collaborate with accomplished Android app development companies for this particular feature.

Android application system based on cloud

 Cloud-based mobile apps have been in the industry since 2016. However, the buzz will continue in 2019 as well, as ‘data’ is an important element in the operational mechanism of every business. As a business professional, you must realize that the information needs to be stored securely. The cloud-based mobile apps for Android greatly leverage this point, while allowing access to the desired personnel simultaneously. In case you have not yet got a cloud-based app, it is time to get one. Reach out to one of the companies specializing in Android app development in Orange County and develop a robust cloud-based Android app for your business.

IoT apps

By 2020, the world will be having over 20 billion connected devices, thanks to IoT. With IoT integrated mobile apps already in the market, the trend is gaining popularity swiftly due to the security it assures. Several home automation businesses have been using IoT apps these days. Google has already made contributions to the development of AI and IoT. In the coming years, it will be looking forward to develop more IoT apps for Android. These apps will enable you communicate with your customers smoothly, while managing a secure backend.

VR and AR apps

 Business apps integrated with augmented reality and virtual reality are likely to dominate the Android application development industry in the coming months. Ever since the craze created by ‘Pokémon Go’ faded away, business firms have been collaborating with the Android application development companies to include similar features in their apps. AR is growing at a greater pace, as compared to VR. Incorporating VR and AR into your apps will be effective in attracting customers, besides lending an edge to your business over your competitors.

 Users prefer using mobile apps, as compared to mobile web, which makes Android apps one of the best ways to help a business engage with its customers. It can result in a substantial improvement in sales. With every updated version, Android has improved with its array of offerings. In 2017, Android Oreo emerged as the 15th version altogether, as a faster, more secure and powerful version.

 You may get across to the reputed companies specializing in Android app development in Orange County to integrate the latest features in your business applications.