Mobile Apps vs Websites: Why is Mobile Apps Conversion Rate Higher Than Website?

Posted on July 23, 2021
Kevin Bell

Mobile users today outnumber desktop users! Business owners have thus realized the importance of reaching out to customers via mobile channels. Today, we are living in a mobile world. There are four billion unique mobile users across the globe. Mobile devices account for 52% of all Internet traffic worldwide. In the United States, 65% of digital content is consumed through mobile devices.

Since mobile devices have dominated the landscape for years, there is no sign that the trend will slow down in the near future. Businesses and websites have recognized these trends and implemented mobile-friendly designs on their websites. In this day and age, sites that are not mobile-friendly cannot thrive.

A mobile app converts 157% better than a mobile website. There is no doubt that you need a mobile app if you want to optimize your business, website, and brand for mobile users. You’re missing out on a huge opportunity if you’re solely depending on a mobile website to drive conversions. A mobile app is your best bet for increasing conversions.

The following are the reasons why mobile apps conversion rate is higher than a website:

1. Better Personalization:
Customization improves conversion rates. Whether the consumer shops in stores, online or using any other device, this holds true. Location, demographics, behavior, and interest are factors that may be taken into account when personalizing. Your mobile app allows you to gather more real-time information about your users. By using that information, you can ultimately customize their experience. Apps will allow you to suggest products or services to users based on their activity or past purchases.

2. Generates High Customer Engagement:
Email marketing click-through rates have declined drastically, while push notifications have improved to almost 40%. Brands now have the opportunity to engage with consumers without appearing intrusive, thanks to this important feature.

3. Easier Communication:
Having clear communication is another factor that drives conversions. Most business communication tools use email, and this has been true for the last couple of decades. Email is one of the most widely used marketing strategies by businesses (and it is almost abused by some). Email, as a result, has lost the effectiveness it once had, with its open and click rates constantly declining. Email notifications have been surpassed by notifications from mobile apps. These notifications are of two types: push and in-app notifications. These two options are much less intrusive ways to reach out to users.

4. Enables users to Work Offline:
This is perhaps the biggest difference between a mobile website and an app. Despite requiring internet connections to perform their tasks, apps can nevertheless provide their users with basic functionality even when they are offline. For instance, banking apps. There are features like tax calculation, installment calculation, and loan limit determination. Despite not having an internet connection, these features can still be used.


Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites. In the era of global mobile usage, the “app vs web” debate will remain a very important consideration for organizations looking to establish mobile presences. Answering this question is always quite subjective. Moreover, keep in mind that native apps and mobile/responsive websites are not mutually exclusive. Many organizations have both mobile-friendly public websites and downloadable native applications for catering to specific needs. When it comes down to it, choosing the right tool is key.

Octos Global is recognized by Techreviewer as a Top Mobile Development Company in 2021

Posted on April 1, 2021
Kevin Bell

Octos Global has been named one of the top mobile app development company by The list of leaders was compiled based on expertise, experience, quality of services, and reliability of the development companies. To make an assessment Techreviewer collected information about our services and client’s reviews. Their research placed us in the list of mobile app development companies out of over 700 competitors.

Techreviewer conducts annual research and regularly updates market leader lists. Analysts’ findings help those who are looking for service providers of complex technical tasks.

Octos Global is known to be headquartered in the United States, California with offices all across with great team and expertise.

Octos Global is a reliable service provider of high-class app development services and business solutions for companies of any industry. Possessing deep practical knowledge in various fields, the company helps its clients to solve their business challenges as soon as possible, while maintaining high quality and efficiency and budgets.


Techreviewer is an independent IT market research and analysis company. The platform helps to find the best companies that provide high-quality IT services for technical support, development, system integration, AI, Big Data, and business analysis. As a result of objective market analysis, the Techreviewer platform determines the most successful and reliable IT companies and makes top ratings for each of the service categories. Techreviewer’s ranking lists help organizations select the right technology partner for their business needs.

Differences between Ionic vs Native and which is Relevant for your App

Posted on October 20, 2020
Kevin Bell

Native versus the ionic platform, the on-going debate about which platform is best suited to design an application is a never-ending one. The technological world and its residents are divided over which is the better performing platform for developing an application.

Both native and ionic platforms come with their set of advantages and drawbacks. The platform chosen to build an application is extremely relevant, as the platform chosen to develop an application has an effect on application developers, the business developing the application, and ultimately also the users of the application.

The deciding factor whether to choose a native or ionic application depends on several factors that include elements such as:

  • Type of Application
  • The Targeted Users of the Application
  • Financial Elements
  • Key Features of the Application
  • Upkeep, Maintenance Services, and Cost

Change and Evolution

 Application development is an art and involves an in-depth intricate process. Technology today has changed and is constantly developing. Along with this, the applications developed to support this technology is also constantly getting upgraded and evolving. The end-users of these applications are also becoming extremely aware and are intelligent when it comes to knowing exactly what it is, they are looking for from the application.

Be it an android application or an iOS application, the designing, the features, and the upgrades play an important role in the application development process. Application development companies make sure that the application they design uses the right platform, iconic or native to build an application as well.

The Million Dollar Question: Ionic or Native

The biggest dilemma application development companies have is on whether to choose the ionic or the native platform to build an application. For a better perspective lets look at the advantages and disadvantages of both and the relevance of each ionic and native to the application your developing:


Applications built and developed on ionic will behave the same way regardless of the device you are using. If you using a desktop or a tab it will adjust and adapt itself to the platform. When using a native platform, you must keep in mind the android software behaves differently than the iOS software and the application you build needs to be customized to features exclusive to these software. The applications built on the native platforms perform better and incorporate the features of android or iOS giving these applications an edge over the others.

Support System:

 Building and developing an application on the ionic platform is easy and quick as like the native application platform you do not have to write separate code for the android and the iOS software. Application development companies find the ionic platform easier to work with as well as in the long run maintenance upgrade and services on the ionic platforms are easier to do than the native platforms. One drawback of this is it may look similar and feel similar to the native platform but the difference will be felt in the scrolling, animation, and graphics as they do not support advanced levels of animation and graphics.

Cost and Budgeting

Application building and development involves a certain amount of cost. One of the major factors to consider while choosing between the ionic and native is the costing factor. Developing an application on the native platform is comparatively higher than building an application on the ionic platform. The upkeep maintenance and the upgrade cost are also higher on the native platform. The outcome of the application and the user experience of the application built on natives is also way better and much more advanced.

Final Thoughts

Both platforms offer their advantages and disadvantages. It is difficult to say that native is the more superior one or ionic is the better choice. Application development companies both for android and iOS look into varied factors such as scalability, costs, features, targeted audience, the reason for developing the application, and then give you the recommendations. We at Octos Global understand the application segments and are constantly keeping tabs on the latest advancements and upgrades in the application development markets and segments. We understand what our customers are looking for and after doing thorough research we give our recommendations to our clients. We have a team of experts who enable our clients to translate their vision of the application into reality. Contact Octos Global.