Mobile Apps vs Websites: Why is Mobile Apps Conversion Rate Higher Than Website?

Posted on July 23, 2021
Kevin Bell

Mobile users today outnumber desktop users! Business owners have thus realized the importance of reaching out to customers via mobile channels. Today, we are living in a mobile world. There are four billion unique mobile users across the globe. Mobile devices account for 52% of all Internet traffic worldwide. In the United States, 65% of digital content is consumed through mobile devices.

Since mobile devices have dominated the landscape for years, there is no sign that the trend will slow down in the near future. Businesses and websites have recognized these trends and implemented mobile-friendly designs on their websites. In this day and age, sites that are not mobile-friendly cannot thrive.

A mobile app converts 157% better than a mobile website. There is no doubt that you need a mobile app if you want to optimize your business, website, and brand for mobile users. You’re missing out on a huge opportunity if you’re solely depending on a mobile website to drive conversions. A mobile app is your best bet for increasing conversions.

The following are the reasons why mobile apps conversion rate is higher than a website:

1. Better Personalization:
Customization improves conversion rates. Whether the consumer shops in stores, online or using any other device, this holds true. Location, demographics, behavior, and interest are factors that may be taken into account when personalizing. Your mobile app allows you to gather more real-time information about your users. By using that information, you can ultimately customize their experience. Apps will allow you to suggest products or services to users based on their activity or past purchases.

2. Generates High Customer Engagement:
Email marketing click-through rates have declined drastically, while push notifications have improved to almost 40%. Brands now have the opportunity to engage with consumers without appearing intrusive, thanks to this important feature.

3. Easier Communication:
Having clear communication is another factor that drives conversions. Most business communication tools use email, and this has been true for the last couple of decades. Email is one of the most widely used marketing strategies by businesses (and it is almost abused by some). Email, as a result, has lost the effectiveness it once had, with its open and click rates constantly declining. Email notifications have been surpassed by notifications from mobile apps. These notifications are of two types: push and in-app notifications. These two options are much less intrusive ways to reach out to users.

4. Enables users to Work Offline:
This is perhaps the biggest difference between a mobile website and an app. Despite requiring internet connections to perform their tasks, apps can nevertheless provide their users with basic functionality even when they are offline. For instance, banking apps. There are features like tax calculation, installment calculation, and loan limit determination. Despite not having an internet connection, these features can still be used.

Conclusion

Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites. In the era of global mobile usage, the “app vs web” debate will remain a very important consideration for organizations looking to establish mobile presences. Answering this question is always quite subjective. Moreover, keep in mind that native apps and mobile/responsive websites are not mutually exclusive. Many organizations have both mobile-friendly public websites and downloadable native applications for catering to specific needs. When it comes down to it, choosing the right tool is key.

Develop IoT Applications With The Appropriate Tools

Posted on November 26, 2019
Kevin Bell

Keen interest combined with a thirst for knowledge with the determination to evolve, explore and innovate new devices has led to this brilliant conception of Internet of Things.  Technology has largely been responsible to improving connectivity, improving the standard of living and creating new devices and technology that has reduced manual labour to a large extent.

In this day and age where we are connected to the world via our phones, but now that is changing again. Today we have smart watches, smart homes and smart cars moving towards also creating smart cities. This reason behind this is Internet of things. devices are now able to share information with us and to each other and to cloud based devices.

According to Gartner report, by 2020 connected devices across all technologies will reach to 20.6 billion.( https://www.analyticsvidhya.com/blog/2016/08/10-youtube-videos-explaining-the-real-world-applications-of-internet-of-things-iot).

 Applications of Internet of things

Technology today has become a necessity and become a part of our daily routine, that sometimes we do not even realize how much technology has changed our standard of living.

Smart homes are now creating big waves. Internet of things has made it now a possibility of creating and developing applications to connect smart home devices to your phones and enjoying the luxury of managing things with exchange of information. Not only smart phones IoT is being used in cars, wearable agricultural industry to name a few. Also a lot of focus of IoT can be noticed in the healthcare industry as a lot of breakthrough devices are being researched and developed. The next big thing to look forward is to see the applications and devices IoT application development companies launch.

Significant Tools

IoT is complex , structured and layered, and the fact is that it is a tremendous task to build and create devices and applications. But with the right tools an application or device can be built and developed. As the space of this segment is wide and large with scope for expansion a lot of applications and devices can be created to fulfill the demands. Any application to be created and developed successfully requires to be built using the appropriate tools. There a multitude of tools available with features and characteristics that are exclusive to that tool, based on what and how the application and device should look the tools are used. Some of the prominent tools used  are:

Arduino

Arduino is a tool that allows you to create and develop prototypes that can control and sense your physical environment in an in-depth and comprehensive manner. It includes elements that allows for both hardware and software elements in its framework.  It includes an in built software programming language.

Kinoma

Kinoma is a platform that has wide scope and extensive  attention to detail. Kinoma platform attributes to having three open platforms which include Kinoma Create, Kinoma Studio and Kinoma Connect.  All three platforms serve different purposes. Kinoma create allows to develop and construct electronic devices and their prototypes. Kinoma Studio is the connect for Kinoma create as it gives the environment within which to create the device. Kinoma connect is an application available on iOS and android applications to connect  smart devices with phones.

BeagleBoard

An application that is easily available and extremely user friendly to use, with having the added advantage of being an open source platform.  The size of the application along with its compatibility on android and Linux makes it a highly recommended tool for development of IoT devices.

M2M Labs Mainspring

An application that allows for machine to machine applications to be built covering a wide range of features to be included in the framework of its platform. Allowing for the use of a J2EE server along with Apache Cassandra database within its framework allows for devices to be built on this platform highly efficient and effective. The time take to built machine to machine applications on this platform is a mere few hours.

Spark

An interface that supports numerous languages, has an affluent kit for developing hardware devices. It is a cloud based IoT operating system, that allows it work with a cross platform of IoT devices. Its widely popular and developers are slowly gravitating towards this.

 Open Remote

Open Remote a high functioning platform supporting a whole range of different conventions  allowing users to let their creativity and imagination flow, by allowing them to create smart devices that can be controlled by any device that uses JAVA. Not only does it allow to create, it also supports other devices by offering supporting and enhancement tools and services. It also offers four integration tools.

Designing applications and devices

Since internet of things is a complex structure, the designing in terms of how the application should look , the primary area of focus in the application , the foremost feature to be highlighted and the unique selling proposition of the device that makes it exclusive from other devices and applications play a significant role in creating designing the applications.

Since industry of IoT is in its infant stages there is a lot of room to explore the areas where devices can be designed to enhance the value of service and device. There is always room for improvisation and opportunities to be found.

Tip of the Iceberg(conclusion)

IoT signifies not only a revolutionary change but it also implies that with the invention of this technology we can do many things and go far in terms of efficiency, reducing manual labour and producing functioning and highly enabled devices.

Since industry of IoT is in its infant stages there is a lot of room to explore the areas where devices can be designed to enhance the value of service and device. There is always room for improvisation and opportunities to be found.

Growing Need of Internet of Things

Posted on November 11, 2019
Kevin Bell

Internet today has managed to create a world of difference, from connectivity, to standard of living to improving the socio-economic factors, internet has had a commanding influence and presence.

Technologies like augmented reality, virtual reality and artificial intelligence have managed to transform and bring about significant changes in the medical, healthcare and entertainment sectors among others.

The focus is now on Internet of things (IoT), this is one of the up and coming innovations as it will have a far-reaching impact and companies are now looking to cash in on this innovation.

The possibilities with IoT are endless and once you start exploring them there is no end to it.

So, what is IoT and what is the significance it holds, let’s look into that:

What is IoT:

Internet of things is a process by where in devices can transfer data to and from each other independently       from one device to another without assistance manually or intrusion. The technology entrenched in these devices enables them to have interactions within themselves or other external factors, due to which it helps them make their decisions.

Industries and businesses are slowly beginning to venture into IoT applications to increase efficiency and improve productivity.

IoT segment seems to be growing and expanding every day, with a lot of devices now being brought into the IoT fold.

Why IoT: 

  • Connectivity
  • Accessibility to a huge data base of material for analytical purposes
  • Data Storage in large numbers
  • Operational from a remote access
  • Independent of manual operation

Reports also state that more than 50 billion devices will be connected to the internet via IoT by 2020 transforming into a multi-trillion-dollar market.(https://www.skyfilabs.com/resources)

Things IoT can do:

IoT has been creating and developing ecosystems that are inter linked and interconnected with each other in such a seamless and effortless manner, and the communication between these devices is something we never expected to happen.

It helps you analyze data, share these data, secure data in a cloud and helps give a significant meaning to the data and change the way businesses operate.  Devices apart from your smartphones can be embedded with this technology and interlinked to other devices.

Application development companies are developing and designing software’s so that more and more devices can be connected using IoT applications.

Today companies across the world are bringing IoT into their fold by either incorporating them into their production services or their products.

Future of IoT:

Storage of Data:

Internet of things has made it possible for storage of large amounts of data, not only does it store data, but it also helps in transferring data from one device to another. There seems to be a growing need for this as data is an essential tool for analysis, as companies and business like to have access to data to analyze the needs of their customers among other things.

Popularity of Smart Homes:

Not only are phones smart today, but the technology used in our homes are making our homes smart to, from security alarms to electricity and other appliances, connectivity has increased and IoT has contributed towards this. This trend is here to stay and grow and IoT is what is going to help with this.

Across Platforms:

As the popularity and awareness of IoT grow, we will see a significant change and transformation in how industries work. The health care and automobile industry has already incorporated IoT with an efficiency and practicality that now more and more industries are moving towards this technology. Also, cities are moving towards becoming smart. This will also help monitor data related to patients and their care and transmit the same to the concerned parties.

Efficiency and Productivity:

Technology has already proven to increase efficiency and productivity, but IoT will drive this even further and will minimize the scope of errors even further. As they need be controlled and can function independently, this gives industry an automation and enables them to produce better results. Also, it helps bring down the cost of production, thereby making it a highly popular technology to adapt.

Faster Decision Making

Artificial Intelligence combined with IoT will help analyze, process data faster.  It helps identify trends, also be able to protect them better and provide resolutions faster.

Companies and cities alike are moving towards IoT as it will give them a competitive edge and help make them pioneers in their respective fields.

Wrapping up:

The future will see a lot of companies incorporating IoT into their products and application companies help develop such software. IoT has been a great revelation when it comes to the transmission and storage of data. It has connected devices as simple as alarms to making cars driverless and being remotely controlled.

One big contribution has been in the analysis of data of large quantities. The world of internet of things is moving and at rapid space. There are big things to come and the anticipation is going to be worth it

Building a Local Discovery App? Here is How to Proceed!

Posted on February 8, 2019
Kevin Bell

Apps are the new websites. Yes, that is true. Have a look at the numbers:

a. By 2020, apps would be generating close to $190 billion annually in revenues.
b. On Apple’s App Store alone, there are over 2 million apps registered in total.
c. 90% of time spent on mobile is spent on some app.
d. Mobile devices account for 53% of paid search clicks.

Apps are as a good as any website and they add the added functionalities of portability and customization. So, one thing is clear – iPhone app development has to be centric to your business strategy.

The Need for Local Discovery Apps

The retail travel industry is projected to grow to $85 billion by 2020. Of this entire segment, millennials will account for more the 50% of the growing demand. Hence on thing is for sure – businesses that are able to successfully satiate the demand of the millennial travelling habits, will grow aggressively in the same period.

Millennials are taking approximately 2.6 trips a year. Now, when you are travelling these many times a year, you will need one thing when you land up in a new destination – a local guide.

How to get started with a Local Guide app?

First and foremost – understand the market you want to be in.

In order to get started with the app development of your local guide, you have to know what type of guide do you plan to build:

a. Category Specific Discovery: You can have a local restaurant discovery app that helps users find the nearest local cuisine with customizable filters for results.

b. Marketplace Discovery Model: You can provide a marketplace for experiences and activities, where sellers can list their events and your users can navigate through the list on an interactive map.

c. User Behaviour Based Discovery: You can have a unique platform listing all the interesting things one can do in a city, based on proximity, mood and interests.

Now that you have your baseline idea ready, you have to decide what technology do you plan to use. Any competent app development company in USA will give you one of the following technology setups for your local guide app:

1. Mobile Location: This is the most commonly used way to generate a user’s location. That said, several businesses are already providing this functionality. Most of the times, mobile location is actually the best way to understand where a user is and then suggesting her what options she has around her.

Using mobile location to help users discover places around them has a couple of problems:

 i. You will be competing directly with Google – which has more data and greater technology.

 ii. You will have to depend on the internet connection which may or may not be uniform everywhere.

A good way to get use mobile location as the base to building a local guide would be to use the Google Maps and then provide more relevant customization possibilities to users.

For instance, Google uses basic demographic data and search history to recommend places. You can use better filters such as mood, hobbies or friend’s recommendations to filter through same places.

A good app development company can easily help you adapt the very basic Google Maps to your desired filters for customizing results.

2. Manual Entry: This is yet another frugal way to detect user location. You ask the user to manually enter her current or desired location and then help them discover everything relevant to them in that specific location.

Here, you are simply outsourcing the core job of detecting location on the user. An added advantage here is that you are providing your users a sense of privacy and immunity from invasion, where they have a control on what they want to reveal about their current or future locations.

That said, this option also comes with its own set of issues:

i. Users are not always aware of their exact locations. If they are unable to point on the right spot on the map, you will get the wrong inputs and might fail in providing the right results.

II. Users may resort to searching on your app and then going there manually. Here, you will not be able to showcase your lead generation efficacy to the businesses that have registered on your platform.

III. Beacon Based Proximity Detection: Beacon has been a recent revolution. Here, Bluetooth and physical beacons can be used for detecting proximity.

All you have to do is hire iPhone app developer and integrate the beacons on with your app. The beacons will naturally point at the nearest registered business on your local guide and your users will be able to do so without spending out on their mobile data. 

In Conclusion

Building a local guide is all about using all the data relevant to a geography and customizing it according to user behavior and preferences. If you are able to do that, you will have a thriving local guide app running in no time.