Impact of Creating The Right iOS Application

Posted on August 22, 2019
Kevin Bell

Over the last few years mobile phones and their applications have increased drastically. Mobile phones are now become a necessity and year to year the number has been increasing.

In 2018 alone the number of mobile phone users were 4.57 billion and by the end of 2019 the number is expected to reach 5 billion.

The applications that are used on mobiles also seem to be growing. In 2017, there were 178 billion app downloads. That number is projected to grow to 205 billion this year, and 258 billion in 2022 a 45 percent increase over five years .

As the applications developed and launched increases it becomes more challenging to create and develop a market for the applications. Some applications are more popular than other applications with same features, some applications have become such an instant hit that they have managed to reach the pinnacle of success and are the top players in that segment. For example, Instagram, Pinterest and Facebook are the top players in their respective segments.

An application to have an impact and reach to a wider segments’ developers need to keep a few important points in mind.

Let’s have a look at the key features an application should have:

Find the Gap:

Today as technology develops, opportunities also increase, these in turn has led to the development of many applications. There is will always be a gap, a segment unexplored. Users today want innovation and tapping into these unchartered territories will give businesses or application developers an edge over the others. Discovering these gaps is and developing an application to fix it is the need of the hour.

Target Audience:

It’s important to conduct a thorough research and be aware of the audience that the application is going to be created for. This plays a vital role in developing the application, designing it along with developing marketing strategies to launch the application. We at Octos Global make sure that we can deliver the product and requirements as per client specifications. As we have team dedicated for the iOS development and services, we can guide and advise the client in the right direction.

Key Features:

An application when developing needs to make sure it does not have too many features and does not overwhelm the user. Its important to know what you want the application to deliver and what are the important features you want to concentrate on while developing the application. Having to many features or just a few features creates an imbalance leaving the user confused as to what exactly is the application is all about.  As the iOS platform is a highly competitive space it becomes important to have a specific and clear direction on what needs to go into the application.

 Creating a Balance:

Its extremely important for an application to well rounded and have a right mix of features and content. There is thin line between having too much and having too little. Creating the perfect blend of all the required elements that go into the application goes a long way in making the application a successful one. We at Octos Global, have the expertise and the knowledge and experience to make sure that the perfect balance is created while developing the application.

User Friendly:

When an application is created the focal point is usually on how easy it is to navigate the application, the easier it is to navigate the more users it attracts, and this will go along way in making sure the application have a large number of users. Applications that are difficult to navigate or comprehend are going to most likely fail, that is why Octos Global makes sure applications created are smooth and easy to navigate.

 Marketing Strategies:

An application when created for iOS platforms requires marketing strategies that are highly competent, as the iOS market is still growing, the users are not in a very large number compared to other platforms. Thus, it’s crucial that while marketing the application on this platform as large a segment as possible is reached out to.

Pricing:

As applications available on the iOS platform include both paid and non- paid, it’s vital to make sure the paid application is priced appropriately. A paid application should be worth the user’s money and should have features that draw the users towards these applications. The iOS Development is highly competitive as the users are less and the applications more, thus the pricing should also be balanced.

Right Fit:

Choosing the right iOS application development companies has a significant impact on the final product. The application development company should fit within the frame works of the business and should stick to the vision the company has for the application, in order to create develop and launch the application. The right fit for the company can ensure the application is a successful one.

Constant Upgrading:

An application is an ongoing process, it does not end at being successfully launched. For the application to not become obsolete or not lose its users then the developers and businesses need to make sure that the application is constantly developed upgraded and new features to be added to keep the users loyal to the application.

Conclusion:

Just having an idea for the application and developing one does not ensure its success. A lot of factors contribute towards the success of the application. OctosGlobal is conscious of this fact and thus is always making sure that the services we provide are top- notch leaving no stone unturned to makes sure the applications developed have team of dedicated experts who are constantly on the look out to develop and create quality applications

How to Build Your Android Application?

Posted on August 8, 2019
Kevin Bell

Applications and their Development:

Mobile phones have become an essential part of our day to day lives that sometimes we feel handicapped if we do not have a mobile phone on us. Mobile phones have evolved and grown in the last few years, they continue to change every day and technology has also been a huge factor for them to grow.

  • The applications that mobile phones have on them are so vast and unlimited that its mind boggling.
  • There seems to be an application available for everything right from ordering groceries to paying our bills to booking doctor’s appointment.
  • They have made our lives so much easier and hassle free with the click of a button we can do so much.
  • These applications have made us save so much time and has given us access to the world.
  • To us they look like a simple application, but a lot of effort, time and research is taken to create them.
  • Android applications are those applications that can be used only by those people to have an android device, these applications are compatible only on android devices.

How To Develop an Application

Target audience:

This is important to know while building the application, the target audience should be kept in mind because the application will have features and will be designed keeping the users in mind. And therefore, android application companies conduct a thorough research, to know who the applications users are going to be.

Requirement:

It is important to know the requirements of the application. Requirements will be based on the target audience and the service or product the company is launching. There needs to be a correlation between what the requirements of the customers are and what the company intends to deliver through the application and how best to deliver that.

Competition:

It is important to be aware of the competition for the application as it is one of the major factors before developing and launching the application. The company should do a thorough analysis of the competition to see what they missed out on and incorporate those into their application.

Unique features:

An application when created and launched should have unique and attractive features that entice the customer to use the android application and it should stand out from the other applications available. A unique selling proposition is an important aspect for the application as it helps in marketing the application in the best possible way.

Marketing the Application:

Developing an application is not enough, every application needs to reach its end user and target audiences for it to be a success.

Marketing an application and creating awareness is also extremely important for the application to become successful.

Since the world is becoming more digital, the traditional marketing tools have also changed; applications are being marketed across various platforms and social media platforms play an extremely important role in making an application a highly successful one.

Right Time to Launch

Thus, just creating an android application is not enough, for it to become successful it needs to reach its targeted audiences.

The creation and development of an application and the making sure that the intended users are made aware of the application is highly significant for the application.

The more the number of users the higher the rate of success for the application and in turn to achieve that it requires to not only create application that is the need but also to market it and advertise the application.

Conclusion

Several factors contribute towards a success of the product and android application development companies also keep this in mind while creating, developing and launching an application.

An Android application takes a lot of research and effort in building and making sure the application is successful takes careful consideration and planning, thus companies need to make sure they create a application that ultimately makes the end user a satisfied customer.

What’s New Trending in Android App Development?

Posted on July 11, 2019
Kevin Bell

Mobility has become vital for every enterprise today as mobile users are ever rising. Moreover; the users prefer browsing the Internet using their smartphones. Android of all leads the mobile landscape with more than market share of 82%.  It is now quite evident that digital strategies of the enterprises are now significantly focusing on Android app development.

As an Android app development company you wish to keep updated about what trending in your industry. Below are top trending Android app development trends:

Android Instant Apps

With so many Android Apps in the market, we seldom use all. There’s no way we can have it downloaded all and use them. These apps take up your majority of the memory space. To address this issue, Google have come with a solution called Android Instant Apps. The user can sign-u and use any Android App without installing them.

This facility allows instant usability for the users world-wide who do not wish to use Android app regularly.

Android Apps Are Moving Beyond The Screen

There were these typical apps that where squeezed into your small smartphone screen. Android App development company USA should consider the facts that the trend is new but growing. Apps will no longer confine to the same process they were earlier.

Augmented realty apps as well as virtual reality apps are developed more by the companies then ever especially the gaming apps built on Android. The recent exposure of virtual reality has just begun and app development needs to meet this need of audience.

Payment Apps

How we forget something as important as payment app. There’s no doubt these payment apps have made our lives easier. Millions of users worldwide are using the apps to make payments. Soon the apps are capturing the market and will become a norm. Digital payments will be made a compulsion.

It’s high time for the Android App development company must take this trend into account, as it is going to shape the future of transactions.

Android Artificial Intelligence

Artificial intelligence is one of the most upcoming trends for Android app Development Company in Orange County to monitor.

The development of these Android apps is going to hugely influenced by artificial intelligence in different ways. The application of AI is of great interest to those who work in app development.

This technology is useful to the app developers who are looking to remain proactive. Artificial intelligence lets app issues to resolve before the user has even had the chance to lodge the complaint.

Android apps using artificial intelligence to gain insight into the user experience, app developers now have the chance to develop a more instinctual product.

Cloud based Android App Application

Cloud-based apps have been popular since 2016; they’ll continue to buzz the mobile app industry in 2019 as well.

Almost every company deals with important data. Therefore they need to be sure that the data is saved securely. And cloud-based app solutions are an excellent choice. With a cloud-based app, you can let businesses access their data anytime without worrying about the safety of the data.

If you do not already have a cloud-based Android app for your business, this could be a great year to search for Android app development near me company to create one.

Research around and you will see that many top companies already offer such apps to their customers. As a matter of fact, many of your competitors might also be offering them.

Final Thoughts

These are some of the top trends of Android app development in 2019.

Embrace these popular technologies and get your Android app development team create an app based on one of these innovative technologies. If your business is looking to have one; connect with Octosglobal, a reputed Android app development agency that could help you achieve the expected results with the help of a user-friendly and technologically advanced Android app.

Payment Gateway Integration Through PayPal in iOS and Android Apps

Posted on July 4, 2019
Kevin Bell

Having app has become a norm today. Businesses especially dealing in Ecommerce expect to design and develop high quality application with top-notch service. Several big brands like PayPal have set this trend – a hassle free way to help transfer the money in any exchange towards any products or services. This trend ever since hasn’t looked back than and seems to be ever growing. With the wide choice of payment processors to choose from, Companies offering Android App developing in Orange County are offering secured payment processing gateways that run smoothly within your mobile app.

Creating a native iOS or Android app for your business is an ideal strategic decision to capture the online payment market. But before creating a mobile app, you first engage an Android app development Company you need to understand how payment gateway integration in android/iOS is implemented.

About PayPal Integration

PayPal is the most widely preferred payment gateway today. PayPal Mobile SDKs allow native apps to easily accept PayPal and credit card payments.

PayPal Mobile SDKs native libraries let you to design quick responsive apps for the single as well as future payments.

The benefits of PayPal options which are mentioned below:

  • It comes equipped with the facility of the split payments
  • There’s a basic, simple invoice created for the goods purchased by the users
  • It makes it easy to make transactions, transfer or pay money to any person/services
  • It provides you with the facility to host your own checkout page
  • PayPal is reigning in 205 countries and supports more than 20 different currencies

After downloading and installing, implementing PayPal SDK helps the native app with UI to gather the payment information from the consumers. Now, synchronize the payments with PayPal. Giving the proof of the payment for your app and all you need to do is add to your code.

PayPal SDK provides you with the payment proof. Give this proof of payment to your servers for authentication.

Integrating PayPal Gateway In iOS APP

1.  After the initializing process of SDK, you need to provide your Client IDs to perform this is in your app.

2. You require creating a sub category of UIViewController to match with PayPalPayment Delegate.

3. The next step is to create a PayPalConfiguration and configure the various features in SDK.

4. You’d ask to pre-connect to PayPal’s servers. This action is recommended as when you first present the view controller from which your user will be making the payment.

5. The PayPalPayment account is created with the currency code, brief description, amount etc.

6. Form and present a PayPalPaymentViewController with your PayPalPayment and PayPalConfigurations object.

7. Write emissary methods to accept either the finished payment or for the cancellation process.

8. Send the payment replies to the servers for further authentication as well as any other processing required for business, such as fulfillment.

How to integrate PayPal payment gateway in Android?

1. To integrate PayPal payment gateway to your AndroidManifest.xml file you need to add few permissions.

2. The next involved is to declare various activities in AndroidManifest.xml as well as SDK service.

3. Begin your PayPal service when your coding and other tasks are well-formed. Pause it incase there any damage in the process.

4.  Make the payment and start the payment plan.

5.  Apply onActivityResult ()

6. You need to transfer the payment receipts to your servers for further authentication, which is essential for your business.

7. Once the payment process has been completed, the users will be charged accordingly.

Final Thoughts

The above-mentioned pointers are specifically targeted towards PayPal payment integration in Android and iOS apps.

However, there are several different companies in the market such as Braintree, Zooz, Dwolla, Stripe that any Android App development companies near me will suffice but; PayPal seems to be the most preferred choice Although, choosing a payment gateway completely depends on your users, and currency as it plays a vital role in it.

And researchers suggested by the end of 2019, the rise of the mobile payments across the world will be increasing by $1 trillion. Therefore; if you are looking to engage with an Android app development company USA, OctosGlobal can help you with that.

How to Choose The Right App Development Method?

Posted on May 21, 2019
Kevin Bell

Are you about to get started with starting on an app development journey with your business? Or are you simply looking for an enterprise solution? Even if you have hired the finest mobile app development company in California there are certain things to know about. These things would include:

a. A detailed framework of how do you plan to proceed with the development process.

b. What preferences do you have with the app development method.

Usually, businesses are able to take care of the first part, but have no clue about the second part. To get started with the application development cycle, you should know about the right app development method for the final solution.

1.  Agile App Development
These days, every second company in the app development business is talking about agile development. The first thing that would strike your mind is what is agile app development and how is it even relevant to the technological solution you are devising for your business problem?

Agile is an app development framework, under which you get started with the bare minimum features required to get your app running in the market. Once you have launched it in the market and you start getting feedback from your consumers in the form of user data, you use these insights to create updates for the app. Hence, you should know that agile is an iterative method which will require updates at frequent intervals.

Most businesses that are going to get an app developed in enterprise format, have a broad idea of the problem they are trying to solve. Hence, it may not make a lot of sense to get ahead with agile, if you know exactly the features you will need in the app.

That said, if you are clearly sending out an app for the consumer market, agile would be one of the best possible ways to get the app developed.

2. Native app development.
One of the most frequently used methods usually put to practice by the mobile app development solutions providers is the native app development approach.

If your sole motive is to put the app in the hands of the users, a critical question to be answered is – what device is the user experiencing the app on? Now, it is obvious that it is smartphone, but the insight you are looking for is the operating system. So, if your target audience resided on IOS as well as Android – how do you get started with the app development process?

Native mobile apps solve that problem for you. Instead of making an Android app and then figuring out how will you pour its features identically into an IOS app, you create separate apps for both the platforms. You treat each app as an app especially engineered for that platform. This way, you can be sure that your app is utilising all the distinctive features provided by that specific platform.

3. Cross Platform Apps.
Your mobile app development company may recommend you to go for cross platform application development, if your end goal is to send out the app as soon as possible while launching it on both the popular platforms.

With cross platform app development, you build an app that is platform agnostic. This means, that the user experience of the app on an Android system will be nearly identical to the user experience on an IOS system.

Within cross platform app development itself, there are several approaches to get the job done:

a. The core code can be written in HTML5. Followed by this, you can use a native app wrapper to dynamically adjust the app for each platform you are targeting.

b. RMAD: It stands for Rapid Mobile Application Development. A specialised way in which RMAD is different from other mobile app development methods, is that the developer doesn’t have to use separate languages for separate platforms. They user working on developing the app can simply drag and drop in the GUI to form a platform targeting app.

c. Hybrid apps: Native apps are entirely dependent on the device installation. Hybrid apps use some features common across platforms by accessing the files installed during the app download. The remaining features, relevant to the platform, are accessed by communicating with a remote server instantaneously,

In Conclusion

You can use any mobile app development methodology. What you should have clarity on, are the end goals and the user who would be using the app.

Building a Local Discovery App? Here is How to Proceed!

Posted on February 8, 2019
Kevin Bell

Apps are the new websites. Yes, that is true. Have a look at the numbers:

a. By 2020, apps would be generating close to $190 billion annually in revenues.
b. On Apple’s App Store alone, there are over 2 million apps registered in total.
c. 90% of time spent on mobile is spent on some app.
d. Mobile devices account for 53% of paid search clicks.

Apps are as a good as any website and they add the added functionalities of portability and customization. So, one thing is clear – iPhone app development has to be centric to your business strategy.

The Need for Local Discovery Apps

The retail travel industry is projected to grow to $85 billion by 2020. Of this entire segment, millennials will account for more the 50% of the growing demand. Hence on thing is for sure – businesses that are able to successfully satiate the demand of the millennial travelling habits, will grow aggressively in the same period.

Millennials are taking approximately 2.6 trips a year. Now, when you are travelling these many times a year, you will need one thing when you land up in a new destination – a local guide.

How to get started with a Local Guide app?

First and foremost – understand the market you want to be in.

In order to get started with the app development of your local guide, you have to know what type of guide do you plan to build:

a. Category Specific Discovery: You can have a local restaurant discovery app that helps users find the nearest local cuisine with customizable filters for results.

b. Marketplace Discovery Model: You can provide a marketplace for experiences and activities, where sellers can list their events and your users can navigate through the list on an interactive map.

c. User Behaviour Based Discovery: You can have a unique platform listing all the interesting things one can do in a city, based on proximity, mood and interests.

Now that you have your baseline idea ready, you have to decide what technology do you plan to use. Any competent app development company in USA will give you one of the following technology setups for your local guide app:

1. Mobile Location: This is the most commonly used way to generate a user’s location. That said, several businesses are already providing this functionality. Most of the times, mobile location is actually the best way to understand where a user is and then suggesting her what options she has around her.

Using mobile location to help users discover places around them has a couple of problems:

 i. You will be competing directly with Google – which has more data and greater technology.

 ii. You will have to depend on the internet connection which may or may not be uniform everywhere.

A good way to get use mobile location as the base to building a local guide would be to use the Google Maps and then provide more relevant customization possibilities to users.

For instance, Google uses basic demographic data and search history to recommend places. You can use better filters such as mood, hobbies or friend’s recommendations to filter through same places.

A good app development company can easily help you adapt the very basic Google Maps to your desired filters for customizing results.

2. Manual Entry: This is yet another frugal way to detect user location. You ask the user to manually enter her current or desired location and then help them discover everything relevant to them in that specific location.

Here, you are simply outsourcing the core job of detecting location on the user. An added advantage here is that you are providing your users a sense of privacy and immunity from invasion, where they have a control on what they want to reveal about their current or future locations.

That said, this option also comes with its own set of issues:

i. Users are not always aware of their exact locations. If they are unable to point on the right spot on the map, you will get the wrong inputs and might fail in providing the right results.

II. Users may resort to searching on your app and then going there manually. Here, you will not be able to showcase your lead generation efficacy to the businesses that have registered on your platform.

III. Beacon Based Proximity Detection: Beacon has been a recent revolution. Here, Bluetooth and physical beacons can be used for detecting proximity.

All you have to do is hire iPhone app developer and integrate the beacons on with your app. The beacons will naturally point at the nearest registered business on your local guide and your users will be able to do so without spending out on their mobile data. 

In Conclusion

Building a local guide is all about using all the data relevant to a geography and customizing it according to user behavior and preferences. If you are able to do that, you will have a thriving local guide app running in no time.

Tips for Building Mobile App without Breaking the Bank!!

Posted on August 21, 2018
Kevin Bell

The evergreen market of mobile apps is only expanding its roots by developing more of more cost-efficient Android and iOS apps which will eventually bring growth to business. During the past years, mobile app development services are getting less expensive as around 90% of businesses are prioritizing to have their own application than to rely on others.

According to Gartner survey, only 32% of organizations undertaking mobile app development are designing for mobile first whereas rest are still continuing with web-based content structures. So in particular, what strategy should a small business follow in order to entertain numbers of downloads or to intensify sales? Well…relying upon free options that drive downloads for your Android or iOS app could be extremely helpful but the same is not always equally fruitful.

It is well-understood that sometimes businesses need to spend a little more on enhancing the outlook of current UI or developing social media marketing strategies to intensify the number of downloads. However, the same options need not to be expensive whereas can be easily combined with free options. Below-mentioned are some tips conveying smart mobile app development solutions that won’t ask you breaking the bank:
1.Strategize Idea, Select Niche And Determine Your Market!!

You’re all set with an idea and you find it great as well, but what about others? Possibly your idea would be a game-changer that offers an entirely new service or simply improve the old one.  Now, that you’re ready with the idea, you need to emphasize on the fact that what problem will your idea solves?

Afterwards, you’ve to decide one niche which helps you to figure out the market that you’ll be doing marketing for. If you’re creating app for already-known business then you’re aware of its client-base but same is not an option for un-associated app. It surrounds with bigger challenge as finding people who would like your idea is hard.
2. Start Small, Spend Big!!

It is true that generating big revenue out of small niche is not a wise talk itself. Therefore, you need to think of cross platform mobile development which follow simple business strategy that broadly concentrates on scaling up your app (slowly).  Your app should be attractive enough to handle the complexity of both; market and enhanced features.

 Then only your proposed idea will make money and you’d probably generate revenue out of it as well.
3. Social Media Marketing: Stuff You Should Pay For!!

When you’re all done with idea, purpose, niche, target market and revenue generation, then it comes to enhancing your mobile app value in the market i.e. marketing stuff. Most of the business think of doing this on their own but the reality is, professional help denies plenty of potential pitfalls that might sink your business sales even before you feel ready to enjoy the ride.

There are various SM platforms and each one of them requires different strategies when it comes to enriching productivity thus, it is advisable to plan separately for each platform. The search engines also keep on improving their algorithms in order to make users engage with more relevant and authentic results. So it not necessarily possible for you to stick to a single plan and claim success every time.

What’s Crucial in the End??

Engaging with day by day improving and advancing mobile app development solutions is what helps you to spend your money wisely as majority of successful apps tends to be developed by experienced people. However, balancing between free ways of marketing and paid campaigns of branding is also essential.

Here is How Chatbots Improve Customer Experience On Your App

Posted on June 27, 2018
Kevin Bell

Customer experience is much more than just a metric for a mobile app to tick. Here is a stat to prove just that:

According to Huffington Post, 85% of customer churn due to poor service was preventable.

 This just goes to show how passive strategies used by mobile app development services can cause business harm when it comes to customer service. One other hand, many mobile app development solutions providers are told by businesses that although they want their customer service to be excellent, their scale does not allow them with the resources required to expand their customer services. This lack of resources can be an impediment to getting more customer executives on board, providing 24 x7 customer service or for providing instant responses. Such services are available in abundance to the deep pocketed brands. A chatbot solves this exact need gap.

Here are the numerous ways chatbots can be of great help to your app by creating a better customer experience

1.Even if your customers do not communicate it, the availability of the business 24 x 7 is a latent need. According to Forbes 51% people say that a business needs to be available 24 x 7. Now, this is not a conventional service for a business. This is a not a mobile app development need which will immediately show increased demand; nor is it an app development need which can be clearly monetized. Think of this as the topping on the cake; you can always have a cake as it is but you will always prefer one with a topping.

Now, it is not necessary for you to put in a team of customer executives who are responding 24 x 7. There are multiple AI powered chatbots which can take care of the repetitive queries; if not, they can send the customer message forward to your customer executives who can remotely communicate with the customer or flag the request for next day.

2.It creates a more approachable channel of communication for your customers. Most of the customers already believe that talking to a brand is difficult. There are long waiting hours in offices and stores, the phone systems put them hold and no one knows what happens to the emails – this may not be the reality but customers definitely believe this. This is exactly the reason why when a brand responds immediately to customer queries, it delights them!

Now, you may believe that your social media presence or the WhatsApp number provided on your website or the toll free number you have booked are all creating an open channel for your customers – this may not be the truth for your customers. The first things people do these days to know about products is to Google them. They land up on the brand’s website and look for their answers. Won’t it be more effective if a chatbot is available right at your homepage? Approximately 46% customers prefer messaging instead of emailing.

3. Chatbots can provide instant responses and have consistent response rates. When it comes to human customer executives there are several things out of your control as a business – their efficiency rates both in terms of picking up customer queries and their ability to solve them instantly, is one of these abilities. A chatbot can single handedly bring you immense control in both these areas – picking up more customer queries and solving them instantly.

Here is how – a chatbot is not supposed to pick up specific queries; it is a communication channel which will respond to all customers instantly. Second, even if you have an experienced customer executive in place, she will need some time to solve the query; a chatbot on the other hand can give instant solutions like links to tutorials, blogs, e-books or actual answers in case the query is common amongst customers.

How Google Instant Apps can help you acquire more customers?

Posted on June 12, 2018
Kevin Bell

Everyone has been dazzled by the AI powered voice assistant Google showed in its I/O 2018 conference. That said, for major app developers the Google I/O Conference 2016 brought a huge possibility – Google Instant Apps.

Many businesses have yet not explored the gamut of opportunities which come alongside Instant Apps for android app development. Instant Apps can help in user acquisition, user retention, better user experience, product testing, social media marketing and what not! Yet, many businesses are yet to tap into this feature.

What are Google Instant Apps?

The simplest way to define Instant Apps would be that they are small, fragmented and easily accessible versions of native apps. To a developer, a native app is also easily accessible; after all, a user only needs to go and download it. That in itself is the hassle for the user – downloading the app, burning through data and clearing memory on the device, all for one app? Many businesses are losing out on such lateral demands of their app because of a small impediment – they have to be downloaded. Hence the Instant Apps come into picture.

Instant Apps do not have to be downloaded. They are available on Play Store and as soon as the user clicks on it, the user is taken to a microsite which has limited functionality in comparison to the native app. How does this help the user? Well, the user gets to try the app for availing its specific utility and they don’t have to download it. What else, this provides with an added touchpoint for them to try the app before actually downloading or buying it.

Still thinking whether you need Instant Apps for your business? These reasons will definitely help you out in deciding:

1. Product Testing and Real-time Feedback: If you are an android app development company this is one of the most crucial aspects of your business. You can simply put up an Instant App version of your native app and let users come to use the best functions without even downloading the app. Mostly, developers deal with numerous KPIs to gauge the success of their app – downloads, time spent, etc. With Instant Apps, users give you real time feedback – they will download the full app, use only the Instant App or do nothing with the Instant App. In any ways, you get to see whether the app is working in its simplest terms or not.

2. User Acquisition and Retention: Users do not want to commit to one app. This is primarily the reason why the number of apps used on a daily basis for an average user has gone up from 7 to 27, according to an Economist Group research. With an Instant App, the user is not supposed to commit anything – no payments, no data usage, not even the blocked memory space on phone. For a company providing android app development services you can think of this as a test-drive of your apps.

This certainly helps in many industries such as gaming, media and entertainment or apps with occasional utility. Any app that offers in-app purchases for added content can now give an Instant App version to give an insider’s view. There are also apps which only have occasional usage – hotel booking, parking slot availability, so on and so forth. Users tend to avoid such apps because no one wants to have an app which will be used rarely but block the space in the phone permanently. Instant Apps enable companies providing mobile app development services for such apps with infrequent utility to tap into the larger user-base by offering a try before you download kind of option.

3. Added Marketing Channel: Sharing an app on social media is a hassle and typing an entire review is rare. That said, sending a link to a specific website is extremely lucid and makes Instant Apps an added channel to market the native app.

In-House Developers vs Outsourcing – Guide to Read before Mobile App Development

Posted on September 13, 2017
Kevin Bell

Want to develop an App for your business?
Should I start my own technical team in-house or should I outsource my mobile development? This is one of the most common question asked by non-technical and technical entrepreneurs. In both In-House Development and Outsourcing the mobile or Software development, Security is the major concern.
Mobile App Development
Before reaching any decision, you must need to understand the 3 main factors that are associated with your decision.
1. Budget
2. Time
3. Skillset
In-house Developers
Building up an in-house IT team is the most viable option one can get. As the developers can be trained as per the company’s needs, also available at emergency needs. As In such cases there is no time to look for a specialist, the gap needs to filled out immediately but for the startup companies finding the right developer and training them can be a costly affair. They will needs to be kept under a regular salary with employee benefits etc. but the experienced application developers knows what exactly is needed and are familiar with all aspects of the  Mobile app development company.
There are companies who have found that keeping an in-house IT team works for them, but some companies found outsourcing is the most economical way for them to progress.
Software Outsourcing
Outsourcing means; hiring someone with specific skill only for the duration of particular project. Once task is accomplished one may not require that particular service.For a small/start-up companies it makes financial sense, as company doesn’t need to invest in any kind of equipment or necessary software etc.Outsourcing comes with many disadvantages also, it is important to find someone who’s reliable, affordable and available when required. Also it may costs more than an in-house operative.
Most of the time companies don’t know what to look for – In-House Development or Outsourcing. In time, many companies build up the book of contacts they can rely on for outsourced IT work, but this is constantly updated, based on the requirements and experience they have had with that particular company / independent developer.
It is clear that there is solution to this dilemma.