How AI is fitting right into music streaming app development & transforming it?

Posted on August 12, 2021
Kevin Bell

Technology has fueled the growth of the music industry in ways that one would have not imagined three decades back. From the nostalgic days of cassettes to the times of MPs and CDs and the current digital disruptions through music streaming platforms, we have come a long way. The industry has benefitted from rapid technological advancements in line with any other industry.

The change:

Today most of us are too occupied in life. No one has the time to go through the list of songs, sort out their favorite songs and add them to their playlist. This is where technologies like Artificial Intelligence and machine learning comes into the picture. They give users what exactly they are looking for – access to all favorite songs without them putting too much effort.

Features of Music Streaming App Development and how AI fits in perfectly

Let us understand different features of music streaming app and how AI perfectly fits into the app –

1. Quick access to millions of songs:

You only need a tap on your smartphone to start listening to your favorite music.

AI makes accessing music a cakewalk – Using filtering engines, which scan through thousands of newly uploaded songs to develop playlists and recommendations targeted to each individual, AI eliminates the need for users to browse through thousands of songs to pick out their favorite songs.

If you have selected your favorite genre, AI not only suggests songs from that genre but similar songs from other genres and transforms your music experience.

2. Affordability:

Unlike the time of CDs and cassettes, when to listen to a new song, you had to pay money, the streaming apps are very affordable. In fact, the basic version of these apps is free.

Users do not have to pay per song, but rather paying per month or per year for unlimited songs from unlimited artists.

3. Unlimited storage and personalized playlist:

Earlier, an average person could only afford a song collection of 200-400 songs for two reasons. First, the cost was high, so limited buys, and second, the storage issue. A music stream app allows users to have access to millions of songs without storage issues.

Today users expect technology to suggest them songs. With help of AI, algorithms can be created to suggest songs to you similar to what you have listened to earlier.

The app can examine millions of users, check what others are listening to who have a similar playlist to a user X and then show user X, related music in his feed.

A music streaming app uploads thousands of songs every day, and a user only may be interested in a selected few, AI gives them exactly that.

4. A place for artists:

Improved search engines and customized suggestions can profit new artists who need to contact a more extensive crowd and get their music noticed. New upcoming artists have a ready platform where they are sure to get good exposure.

Conclusion

As per experts, the application of AI in the music streaming industry is still in the early stage (and yet it has done wonders). In the coming years, it will completely transform the industry. At present, AI suggests songs based on your previous choices. In the future, it may read your heart rate and stress level to suggest songs to you.

Mobile Apps vs Websites: Why is Mobile Apps Conversion Rate Higher Than Website?

Posted on July 23, 2021
Kevin Bell

Mobile users today outnumber desktop users! Business owners have thus realized the importance of reaching out to customers via mobile channels. Today, we are living in a mobile world. There are four billion unique mobile users across the globe. Mobile devices account for 52% of all Internet traffic worldwide. In the United States, 65% of digital content is consumed through mobile devices.

Since mobile devices have dominated the landscape for years, there is no sign that the trend will slow down in the near future. Businesses and websites have recognized these trends and implemented mobile-friendly designs on their websites. In this day and age, sites that are not mobile-friendly cannot thrive.

A mobile app converts 157% better than a mobile website. There is no doubt that you need a mobile app if you want to optimize your business, website, and brand for mobile users. You’re missing out on a huge opportunity if you’re solely depending on a mobile website to drive conversions. A mobile app is your best bet for increasing conversions.

The following are the reasons why mobile apps conversion rate is higher than a website:

1. Better Personalization:
Customization improves conversion rates. Whether the consumer shops in stores, online or using any other device, this holds true. Location, demographics, behavior, and interest are factors that may be taken into account when personalizing. Your mobile app allows you to gather more real-time information about your users. By using that information, you can ultimately customize their experience. Apps will allow you to suggest products or services to users based on their activity or past purchases.

2. Generates High Customer Engagement:
Email marketing click-through rates have declined drastically, while push notifications have improved to almost 40%. Brands now have the opportunity to engage with consumers without appearing intrusive, thanks to this important feature.

3. Easier Communication:
Having clear communication is another factor that drives conversions. Most business communication tools use email, and this has been true for the last couple of decades. Email is one of the most widely used marketing strategies by businesses (and it is almost abused by some). Email, as a result, has lost the effectiveness it once had, with its open and click rates constantly declining. Email notifications have been surpassed by notifications from mobile apps. These notifications are of two types: push and in-app notifications. These two options are much less intrusive ways to reach out to users.

4. Enables users to Work Offline:
This is perhaps the biggest difference between a mobile website and an app. Despite requiring internet connections to perform their tasks, apps can nevertheless provide their users with basic functionality even when they are offline. For instance, banking apps. There are features like tax calculation, installment calculation, and loan limit determination. Despite not having an internet connection, these features can still be used.

Conclusion

Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites. In the era of global mobile usage, the “app vs web” debate will remain a very important consideration for organizations looking to establish mobile presences. Answering this question is always quite subjective. Moreover, keep in mind that native apps and mobile/responsive websites are not mutually exclusive. Many organizations have both mobile-friendly public websites and downloadable native applications for catering to specific needs. When it comes down to it, choosing the right tool is key.

Download these Applications During this Isolation

Posted on April 22, 2020
Kevin Bell

The world as we know it is changing, we have been quarantined either due to exposure or are doing our part to socially distance our self to help prevent the spread of the virus. This lockdown has seen record breaking download of applications. After so many Netflix must watches and the work from home, we are most likely to get bored. So, we are recommending applications you can download and keep yourself occupied during the quarantine.

Best Applications to download this Quarantine

 Nike Training Club
An application that is good for your health and body is a must have. Since we cannot go out to our gyms or even for a run, it’s important to keep ourselves healthy and fit. This application offers about close to 185 free workout options and different levels of skills which cater to different goals such as strength, endurance and mobility training and you can choose them according to your preferences.

Proquotes
An application designed to spread positivity, cheer people up and to remember never to give up all done through the power of quotes. With about close to 160 variety of categories to choose from, you can either read other peoples quotes or create your own. It could be a simple text quote or image quote or a video quote that you can create and also share them across various social platforms. download this application and help spread some cheer during this tough time.

Todoist
If you are working from home, and if you are not used to it then there is chance you may face a lot of distractions and it can be a challenge. So, in order to make sure you manage to keep your productivity in line download the application Todoist. It will send you regular reminders and help monitor your deadlines.

Instagram

We all are maintaining a social distance, but that does not mean in the virtual world we cannot connect with our friends and family. Instagram one of the most popular video and photo sharing applications helps you remain in touch with your friends and family. Not only can you post pictures and videos but can also explore a variety of features that it has to offer. Get creative and  get connected via Instagram.

Genielens
Sometimes you need a break and also, it’s the best time to develop a new skill and learn something new and fun. Recreate and enhance your photos using this application called Genie lens. It helps add fun elements and features tour photos. Its extremely easy to learn and can brighten your photos but making them look naturally beautiful at the same time.

Headspace
In this time, we need to make sure our mental health is given as much importance as much as everything else. Take some time out to meditate, to exercise and to just spend time doing a hobby you enjoy. Take time to express gratitude, to be thankful and just stay upbeat and positive. Downloading a mindfulness application can help you do that.

Words with Friends
The board game scrabble is now online. A fun, addictive and intellectual game, it allows you to play with up to 40 people. It alerts you when it is your turn to make a move and you can either play with your friends or random people. This game will help expand your vocabulary.

Houseparty
Self-isolation, social distancing and quarantine time has brought down the time we spend out time with friends and family. This application comes to your rescue and allows you to see and hear your friends and family from the comfort of your living room. It allows up to 8 people on video calls and notifies you when you friends and family come online.

Stay Safe and Stay Healthy

During this tough time, we not only need to be safe and healthy, we need to take care of our mental and physical health as well. Our health and safety are in our hands and we have technology to help us face these times. So download these applications and make sure you keep yourself occupied in the quarantine time.

 

Application Budgeting Approach and Essential Factors

Posted on April 2, 2020
Kevin Bell

Business today, irrespective of the segment they belong to are entering into the application segment. The application development segment is growing in large numbers. Developing applications involves a lot of planning and proper execution. An application is a long-term investment and proper financial design and budgeting is required to ensure the applications that is developed is well budgeted to accommodate the changes that would be required, in order to be successful.  An approach to formulating a budgeting plan should include for factors such as hidden costs testing of applications, a regular upkeep and maintenance. Its highly probable that a business may sometimes underestimate the cost of developing and maintaining an application. It becomes vital that we have a strategic and well formulated budget in place.

A Game of Numbers

Today as we see a rise in the number of businesses using applications to reach out to their customers, we as a business also need to understand budgets and the cost involved in order to build a compelling application. Applications involve time as well financial investment. Before we start developing an application, we need to be aware of what it takes to build, test launch and maintain an application. While developing an application some of the key factors that contribute to the cost of building an application include:

  • Business segment, size and finances
  • Whether the application is going to be a native, mobile or web application
  • The design and final outlook of the application
  • Add on features like artificial intelligence and virtual reality applications
  • Availability on iOS, android and web based
  • Data storage capacity
  • Room for change and upgrades and maintenance
  • API’s and the design of the application
  • Using the right tools for development

Back to the basics:

As the technology grows the features and elements added in an application are changing. Businesses earlier who had only a website are now converting their approach to develop and launch applications. In order to understand what functionality your application is going to serve you need to first understand what it is you want from your application and what is the purpose of developing the application. Deciding if you want to build the application separately for the iOS, android or the web is the starting step of your budgeting. The new buzz word is cross platform applications. Business can now decide if they want to either build an application on the native platform or develop an application that is neutral and then use it across the multiple native platforms.

Key Features of your application

Sometimes in our enthusiasm to develop an application we feel the more the better, hence we want to add all the features possible in the applications. The right number of features, the design, the outlook and testing of the applications are all factors that would contribute towards building your application.  Also remember testing is an integral part of any application development as it helps you fix any problem that may arise so always budget for testing of your applications.

Long term planning

One vital element to keep in mind while designing is to always keep room to add on features upgrade your application and ensuring you planned enough to have solid back end support team. Also make sure you budget for the maintenance and upkeep of the application as sometimes we may tend to overlook this essential and important aspect. Budgeting also include for regular updates and bug issues.

Marketing Strategies

 Marketing and advertising need to account for while developing an application. For an application to become successful every budgeting plan should have room for marketing. With competition sky high we need to ensure we have solid marketing plan to ensure that we reach out not only to our existing customers but to new markets and segments as well.

 In the end every factor contributes to the Success

Developing and designing an application is not an easy task. We need to make sure we pay attention even to the minute of details. Ensure that your application has a strong foundation in terms of the data storage libraries that you use, the design is not a complex and complicated one , the user interface should be smooth and compatible on the platforms on which it is going to be launched on. A well thought out and structured budget will help you launch an application smoothly, connect with your users better and prove to be a good investment for the long-term growth of your business.

Our team at Octos Global has experience in building applications that are of superior quality all the while adhering to the clients’ budget requirements. Our clients are given exactly what they were looking for, as we not only customize to serve our clients better, but we are also flexible in order to accommodate our clients demands. Octos Global always aims to deliver to our clients needs and requirements.

Impact of Creating The Right iOS Application

Posted on August 19, 2019
Kevin Bell

Over the last few years mobile phones and their applications have increased drastically. Mobile phones are now become a necessity and year to year the number has been increasing.

In 2018 alone the number of mobile phone users were 4.57 billion and by the end of 2019 the number is expected to reach 5 billion.

The applications that are used on mobiles also seem to be growing. In 2017, there were 178 billion app downloads. That number is projected to grow to 205 billion this year, and 258 billion in 2022 a 45 percent increase over five years .

As the applications developed and launched increases it becomes more challenging to create and develop a market for the applications. Some applications are more popular than other applications with same features, some applications have become such an instant hit that they have managed to reach the pinnacle of success and are the top players in that segment. For example, Instagram, Pinterest and Facebook are the top players in their respective segments.

An application to have an impact and reach to a wider segments’ developers need to keep a few important points in mind.

Let’s have a look at the key features an application should have:

Find the Gap:

Today as technology develops, opportunities also increase, these in turn has led to the development of many applications. There is will always be a gap, a segment unexplored. Users today want innovation and tapping into these unchartered territories will give businesses or application developers an edge over the others. Discovering these gaps is and developing an application to fix it is the need of the hour.

Target Audience:

It’s important to conduct a thorough research and be aware of the audience that the application is going to be created for. This plays a vital role in developing the application, designing it along with developing marketing strategies to launch the application. We at Octos Global make sure that we can deliver the product and requirements as per client specifications. As we have team dedicated for the iOS development and services, we can guide and advise the client in the right direction.

Key Features:

An application when developing needs to make sure it does not have too many features and does not overwhelm the user. Its important to know what you want the application to deliver and what are the important features you want to concentrate on while developing the application. Having to many features or just a few features creates an imbalance leaving the user confused as to what exactly is the application is all about.  As the iOS platform is a highly competitive space it becomes important to have a specific and clear direction on what needs to go into the application.

 Creating a Balance:

Its extremely important for an application to well rounded and have a right mix of features and content. There is thin line between having too much and having too little. Creating the perfect blend of all the required elements that go into the application goes a long way in making the application a successful one. We at Octos Global, have the expertise and the knowledge and experience to make sure that the perfect balance is created while developing the application.

User Friendly:

When an application is created the focal point is usually on how easy it is to navigate the application, the easier it is to navigate the more users it attracts, and this will go along way in making sure the application have a large number of users. Applications that are difficult to navigate or comprehend are going to most likely fail, that is why Octos Global makes sure applications created are smooth and easy to navigate.

 Marketing Strategies:

An application when created for iOS platforms requires marketing strategies that are highly competent, as the iOS market is still growing, the users are not in a very large number compared to other platforms. Thus, it’s crucial that while marketing the application on this platform as large a segment as possible is reached out to.

Pricing:

As applications available on the iOS platform include both paid and non- paid, it’s vital to make sure the paid application is priced appropriately. A paid application should be worth the user’s money and should have features that draw the users towards these applications. The iOS Development is highly competitive as the users are less and the applications more, thus the pricing should also be balanced.

Right Fit:

Choosing the right iOS application development companies has a significant impact on the final product. The application development company should fit within the frame works of the business and should stick to the vision the company has for the application, in order to create develop and launch the application. The right fit for the company can ensure the application is a successful one.

Constant Upgrading:

An application is an ongoing process, it does not end at being successfully launched. For the application to not become obsolete or not lose its users then the developers and businesses need to make sure that the application is constantly developed upgraded and new features to be added to keep the users loyal to the application.

Conclusion:

Just having an idea for the application and developing one does not ensure its success. A lot of factors contribute towards the success of the application. OctosGlobal is conscious of this fact and thus is always making sure that the services we provide are top- notch leaving no stone unturned to makes sure the applications developed have team of dedicated experts who are constantly on the look out to develop and create quality applications

How to Build Your Android Application?

Posted on August 8, 2019
Kevin Bell

Applications and their Development:

Mobile phones have become an essential part of our day to day lives that sometimes we feel handicapped if we do not have a mobile phone on us. Mobile phones have evolved and grown in the last few years, they continue to change every day and technology has also been a huge factor for them to grow.

  • The applications that mobile phones have on them are so vast and unlimited that its mind boggling.
  • There seems to be an application available for everything right from ordering groceries to paying our bills to booking doctor’s appointment.
  • They have made our lives so much easier and hassle free with the click of a button we can do so much.
  • These applications have made us save so much time and has given us access to the world.
  • To us they look like a simple application, but a lot of effort, time and research is taken to create them.
  • Android applications are those applications that can be used only by those people to have an android device, these applications are compatible only on android devices.

How To Develop an Application

Target audience:

This is important to know while building the application, the target audience should be kept in mind because the application will have features and will be designed keeping the users in mind. And therefore, android application companies conduct a thorough research, to know who the applications users are going to be.

Requirement:

It is important to know the requirements of the application. Requirements will be based on the target audience and the service or product the company is launching. There needs to be a correlation between what the requirements of the customers are and what the company intends to deliver through the application and how best to deliver that.

Competition:

It is important to be aware of the competition for the application as it is one of the major factors before developing and launching the application. The company should do a thorough analysis of the competition to see what they missed out on and incorporate those into their application.

Unique features:

An application when created and launched should have unique and attractive features that entice the customer to use the android application and it should stand out from the other applications available. A unique selling proposition is an important aspect for the application as it helps in marketing the application in the best possible way.

Marketing the Application:

Developing an application is not enough, every application needs to reach its end user and target audiences for it to be a success.

Marketing an application and creating awareness is also extremely important for the application to become successful.

Since the world is becoming more digital, the traditional marketing tools have also changed; applications are being marketed across various platforms and social media platforms play an extremely important role in making an application a highly successful one.

Right Time to Launch

Thus, just creating an android application is not enough, for it to become successful it needs to reach its targeted audiences.

The creation and development of an application and the making sure that the intended users are made aware of the application is highly significant for the application.

The more the number of users the higher the rate of success for the application and in turn to achieve that it requires to not only create application that is the need but also to market it and advertise the application.

Conclusion

Several factors contribute towards a success of the product and android application development companies also keep this in mind while creating, developing and launching an application.

An Android application takes a lot of research and effort in building and making sure the application is successful takes careful consideration and planning, thus companies need to make sure they create a application that ultimately makes the end user a satisfied customer.

What’s New Trending in Android App Development?

Posted on July 11, 2019
Kevin Bell

Mobility has become vital for every enterprise today as mobile users are ever rising. Moreover; the users prefer browsing the Internet using their smartphones. Android of all leads the mobile landscape with more than market share of 82%.  It is now quite evident that digital strategies of the enterprises are now significantly focusing on Android app development.

As an Android app development company you wish to keep updated about what trending in your industry. Below are top trending Android app development trends:

Android Instant Apps

With so many Android Apps in the market, we seldom use all. There’s no way we can have it downloaded all and use them. These apps take up your majority of the memory space. To address this issue, Google have come with a solution called Android Instant Apps. The user can sign-u and use any Android App without installing them.

This facility allows instant usability for the users world-wide who do not wish to use Android app regularly.

Android Apps Are Moving Beyond The Screen

There were these typical apps that where squeezed into your small smartphone screen. Android App development company USA should consider the facts that the trend is new but growing. Apps will no longer confine to the same process they were earlier.

Augmented realty apps as well as virtual reality apps are developed more by the companies then ever especially the gaming apps built on Android. The recent exposure of virtual reality has just begun and app development needs to meet this need of audience.

Payment Apps

How we forget something as important as payment app. There’s no doubt these payment apps have made our lives easier. Millions of users worldwide are using the apps to make payments. Soon the apps are capturing the market and will become a norm. Digital payments will be made a compulsion.

It’s high time for the Android App development company must take this trend into account, as it is going to shape the future of transactions.

Android Artificial Intelligence

Artificial intelligence is one of the most upcoming trends for Android app Development Company in Orange County to monitor.

The development of these Android apps is going to hugely influenced by artificial intelligence in different ways. The application of AI is of great interest to those who work in app development.

This technology is useful to the app developers who are looking to remain proactive. Artificial intelligence lets app issues to resolve before the user has even had the chance to lodge the complaint.

Android apps using artificial intelligence to gain insight into the user experience, app developers now have the chance to develop a more instinctual product.

Cloud based Android App Application

Cloud-based apps have been popular since 2016; they’ll continue to buzz the mobile app industry in 2019 as well.

Almost every company deals with important data. Therefore they need to be sure that the data is saved securely. And cloud-based app solutions are an excellent choice. With a cloud-based app, you can let businesses access their data anytime without worrying about the safety of the data.

If you do not already have a cloud-based Android app for your business, this could be a great year to search for Android app development near me company to create one.

Research around and you will see that many top companies already offer such apps to their customers. As a matter of fact, many of your competitors might also be offering them.

Final Thoughts

These are some of the top trends of Android app development in 2019.

Embrace these popular technologies and get your Android app development team create an app based on one of these innovative technologies. If your business is looking to have one; connect with Octosglobal, a reputed Android app development agency that could help you achieve the expected results with the help of a user-friendly and technologically advanced Android app.

Payment Gateway Integration Through PayPal in iOS and Android Apps

Posted on July 4, 2019
Kevin Bell

Having app has become a norm today. Businesses especially dealing in Ecommerce expect to design and develop high quality application with top-notch service. Several big brands like PayPal have set this trend – a hassle free way to help transfer the money in any exchange towards any products or services. This trend ever since hasn’t looked back than and seems to be ever growing. With the wide choice of payment processors to choose from, Companies offering Android App developing in Orange County are offering secured payment processing gateways that run smoothly within your mobile app.

Creating a native iOS or Android app for your business is an ideal strategic decision to capture the online payment market. But before creating a mobile app, you first engage an Android app development Company you need to understand how payment gateway integration in android/iOS is implemented.

About PayPal Integration

PayPal is the most widely preferred payment gateway today. PayPal Mobile SDKs allow native apps to easily accept PayPal and credit card payments.

PayPal Mobile SDKs native libraries let you to design quick responsive apps for the single as well as future payments.

The benefits of PayPal options which are mentioned below:

  • It comes equipped with the facility of the split payments
  • There’s a basic, simple invoice created for the goods purchased by the users
  • It makes it easy to make transactions, transfer or pay money to any person/services
  • It provides you with the facility to host your own checkout page
  • PayPal is reigning in 205 countries and supports more than 20 different currencies

After downloading and installing, implementing PayPal SDK helps the native app with UI to gather the payment information from the consumers. Now, synchronize the payments with PayPal. Giving the proof of the payment for your app and all you need to do is add to your code.

PayPal SDK provides you with the payment proof. Give this proof of payment to your servers for authentication.

Integrating PayPal Gateway In iOS APP

1.  After the initializing process of SDK, you need to provide your Client IDs to perform this is in your app.

2. You require creating a sub category of UIViewController to match with PayPalPayment Delegate.

3. The next step is to create a PayPalConfiguration and configure the various features in SDK.

4. You’d ask to pre-connect to PayPal’s servers. This action is recommended as when you first present the view controller from which your user will be making the payment.

5. The PayPalPayment account is created with the currency code, brief description, amount etc.

6. Form and present a PayPalPaymentViewController with your PayPalPayment and PayPalConfigurations object.

7. Write emissary methods to accept either the finished payment or for the cancellation process.

8. Send the payment replies to the servers for further authentication as well as any other processing required for business, such as fulfillment.

How to integrate PayPal payment gateway in Android?

1. To integrate PayPal payment gateway to your AndroidManifest.xml file you need to add few permissions.

2. The next involved is to declare various activities in AndroidManifest.xml as well as SDK service.

3. Begin your PayPal service when your coding and other tasks are well-formed. Pause it incase there any damage in the process.

4.  Make the payment and start the payment plan.

5.  Apply onActivityResult ()

6. You need to transfer the payment receipts to your servers for further authentication, which is essential for your business.

7. Once the payment process has been completed, the users will be charged accordingly.

Final Thoughts

The above-mentioned pointers are specifically targeted towards PayPal payment integration in Android and iOS apps.

However, there are several different companies in the market such as Braintree, Zooz, Dwolla, Stripe that any Android App development companies near me will suffice but; PayPal seems to be the most preferred choice Although, choosing a payment gateway completely depends on your users, and currency as it plays a vital role in it.

And researchers suggested by the end of 2019, the rise of the mobile payments across the world will be increasing by $1 trillion. Therefore; if you are looking to engage with an Android app development company USA, OctosGlobal can help you with that.

How to Choose The Right App Development Method?

Posted on May 21, 2019
Kevin Bell

Are you about to get started with starting on an app development journey with your business? Or are you simply looking for an enterprise solution? Even if you have hired the finest mobile app development company in California there are certain things to know about. These things would include:

a. A detailed framework of how do you plan to proceed with the development process.

b. What preferences do you have with the app development method.

Usually, businesses are able to take care of the first part, but have no clue about the second part. To get started with the application development cycle, you should know about the right app development method for the final solution.

1.  Agile App Development
These days, every second company in the app development business is talking about agile development. The first thing that would strike your mind is what is agile app development and how is it even relevant to the technological solution you are devising for your business problem?

Agile is an app development framework, under which you get started with the bare minimum features required to get your app running in the market. Once you have launched it in the market and you start getting feedback from your consumers in the form of user data, you use these insights to create updates for the app. Hence, you should know that agile is an iterative method which will require updates at frequent intervals.

Most businesses that are going to get an app developed in enterprise format, have a broad idea of the problem they are trying to solve. Hence, it may not make a lot of sense to get ahead with agile, if you know exactly the features you will need in the app.

That said, if you are clearly sending out an app for the consumer market, agile would be one of the best possible ways to get the app developed.

2. Native app development.
One of the most frequently used methods usually put to practice by the mobile app development solutions providers is the native app development approach.

If your sole motive is to put the app in the hands of the users, a critical question to be answered is – what device is the user experiencing the app on? Now, it is obvious that it is smartphone, but the insight you are looking for is the operating system. So, if your target audience resided on IOS as well as Android – how do you get started with the app development process?

Native mobile apps solve that problem for you. Instead of making an Android app and then figuring out how will you pour its features identically into an IOS app, you create separate apps for both the platforms. You treat each app as an app especially engineered for that platform. This way, you can be sure that your app is utilising all the distinctive features provided by that specific platform.

3. Cross Platform Apps.
Your mobile app development company may recommend you to go for cross platform application development, if your end goal is to send out the app as soon as possible while launching it on both the popular platforms.

With cross platform app development, you build an app that is platform agnostic. This means, that the user experience of the app on an Android system will be nearly identical to the user experience on an IOS system.

Within cross platform app development itself, there are several approaches to get the job done:

a. The core code can be written in HTML5. Followed by this, you can use a native app wrapper to dynamically adjust the app for each platform you are targeting.

b. RMAD: It stands for Rapid Mobile Application Development. A specialised way in which RMAD is different from other mobile app development methods, is that the developer doesn’t have to use separate languages for separate platforms. They user working on developing the app can simply drag and drop in the GUI to form a platform targeting app.

c. Hybrid apps: Native apps are entirely dependent on the device installation. Hybrid apps use some features common across platforms by accessing the files installed during the app download. The remaining features, relevant to the platform, are accessed by communicating with a remote server instantaneously,

In Conclusion

You can use any mobile app development methodology. What you should have clarity on, are the end goals and the user who would be using the app.

Building a Local Discovery App? Here is How to Proceed!

Posted on February 8, 2019
Kevin Bell

Apps are the new websites. Yes, that is true. Have a look at the numbers:

a. By 2020, apps would be generating close to $190 billion annually in revenues.
b. On Apple’s App Store alone, there are over 2 million apps registered in total.
c. 90% of time spent on mobile is spent on some app.
d. Mobile devices account for 53% of paid search clicks.

Apps are as a good as any website and they add the added functionalities of portability and customization. So, one thing is clear – iPhone app development has to be centric to your business strategy.

The Need for Local Discovery Apps

The retail travel industry is projected to grow to $85 billion by 2020. Of this entire segment, millennials will account for more the 50% of the growing demand. Hence on thing is for sure – businesses that are able to successfully satiate the demand of the millennial travelling habits, will grow aggressively in the same period.

Millennials are taking approximately 2.6 trips a year. Now, when you are travelling these many times a year, you will need one thing when you land up in a new destination – a local guide.

How to get started with a Local Guide app?

First and foremost – understand the market you want to be in.

In order to get started with the app development of your local guide, you have to know what type of guide do you plan to build:

a. Category Specific Discovery: You can have a local restaurant discovery app that helps users find the nearest local cuisine with customizable filters for results.

b. Marketplace Discovery Model: You can provide a marketplace for experiences and activities, where sellers can list their events and your users can navigate through the list on an interactive map.

c. User Behaviour Based Discovery: You can have a unique platform listing all the interesting things one can do in a city, based on proximity, mood and interests.

Now that you have your baseline idea ready, you have to decide what technology do you plan to use. Any competent app development company in USA will give you one of the following technology setups for your local guide app:

1. Mobile Location: This is the most commonly used way to generate a user’s location. That said, several businesses are already providing this functionality. Most of the times, mobile location is actually the best way to understand where a user is and then suggesting her what options she has around her.

Using mobile location to help users discover places around them has a couple of problems:

 i. You will be competing directly with Google – which has more data and greater technology.

 ii. You will have to depend on the internet connection which may or may not be uniform everywhere.

A good way to get use mobile location as the base to building a local guide would be to use the Google Maps and then provide more relevant customization possibilities to users.

For instance, Google uses basic demographic data and search history to recommend places. You can use better filters such as mood, hobbies or friend’s recommendations to filter through same places.

A good app development company can easily help you adapt the very basic Google Maps to your desired filters for customizing results.

2. Manual Entry: This is yet another frugal way to detect user location. You ask the user to manually enter her current or desired location and then help them discover everything relevant to them in that specific location.

Here, you are simply outsourcing the core job of detecting location on the user. An added advantage here is that you are providing your users a sense of privacy and immunity from invasion, where they have a control on what they want to reveal about their current or future locations.

That said, this option also comes with its own set of issues:

i. Users are not always aware of their exact locations. If they are unable to point on the right spot on the map, you will get the wrong inputs and might fail in providing the right results.

II. Users may resort to searching on your app and then going there manually. Here, you will not be able to showcase your lead generation efficacy to the businesses that have registered on your platform.

III. Beacon Based Proximity Detection: Beacon has been a recent revolution. Here, Bluetooth and physical beacons can be used for detecting proximity.

All you have to do is hire iPhone app developer and integrate the beacons on with your app. The beacons will naturally point at the nearest registered business on your local guide and your users will be able to do so without spending out on their mobile data. 

In Conclusion

Building a local guide is all about using all the data relevant to a geography and customizing it according to user behavior and preferences. If you are able to do that, you will have a thriving local guide app running in no time.