Why Mobile Applications Have Become a Game Changer in the Startup Industry?

Posted on March 23, 2020
Kevin Bell

Internet and technology have brought about a profound revolution in businesses and business practices. Today we see a drastic change in the world of business, platforms such YouTube, Instagram and Tik Tok have given ways to new career paths. Mobile applications such as Amazon, Ola, Uber and Ali Baba Express, to name a few have changed the way businesses is now conducted.  Geographical boundaries are being broken and mobile applications are now being incorporated and budgeted for in business practices. With the internet and technological revolution, we saw startups gain immense popularity and become extremely successful and financially viable.

Concept behind Startups:

A startup in simple terms is nothing but an innovative idea that can be transformed into a mobile application and has an appeal to a large crowd that provides a solution to their problems are what are startups.  A unique idea is all it takes to start your own startup.

Impact of Mobile Applications

Smart phones today have become more of a necessity and all are work is done through various mobile applications that we access through our smart phones.

Worldwide sales of smartphones to end users are on track to reach 1.57 billion units in 2020, an increase of 3% year over year, according to Gartner, Inc.

(https://www.gartner.com/en/newsroom/press-releases/2020-01-28-gartner-says-worldwide-smartphone-sales-will-grow-3–)

Mobile applications have boosted the visibility of startups and these startups have gone on to become great success stories. And this will continue in the coming years. Mobile applications are here to stay, and startups are going to continue to tap into this huge pool of resource.

 As per the business viewpoint, around 52.2% of the online web traffic comes through mobile phones globally.  

The time devoted to phones has been boosted by 57% within a few years .

Approximately, 80% of people use mobile devices via utilizing mobile applications

(https://yourstory.com/mystory/why-every-startup-need-a-mobile-app-y2gzziew7b)

Mobile applications the Game Changers

Mobile applications have proven to play an influential and vital role in the success of startups. As Startups ensure that applications are available on the iOS platform as well as the android platform and mobile applications are developed keeping in mind the requirements of both the platforms.  Mobile applications have the following features that make them so desirable:

Cost effective:

Mobile applications are relatively easier to design, maintain and upgrade and this has persuaded startups to startups to use these applications for their businesses. As they can accommodate both the iOS and the android platform it becomes cost effective for startups.

Accessibility and Reach

Smart phones have become easily accessible to everyone. Once considered a luxury product now has become a necessity. With this the reach and accessibility these smart phones provide is enormous.  And this is one opportunity that startups have managed to foresee and use to their advantage by developing and applications for mobile phones. Geographical boundaries are no longer considered barriers and businesses are now all going global and that is all because of the smart phones and their applications.

Version Upgrades:

As technology changes and gets modified, applications also need to be modified and upgraded. Today features such as cat bots have become such an integral part of mobile applications that now users can get immediate clarity to their queries and be assured that they have immediate help in case of problems. This is one of the factors that have led to the financial success of so many startups by using the mobile application development strategy.

Marketing and Advertising

In order to succeed your application needs to have a brand presence and branding is extremely effective through mobile applications.  Mobile applications are deigned in such a way that they provide a superior functionality, they are designed to have better features, are also faster and this becomes an important aspect to consider while positioning your applications and creating your brand image.

Push Notifications

Another popular feature of mobile applications are their push notifications. Startups use these push notifications features to inform their users either about offers and discounts or any other notification they might interest their users.

Revenue Increase

 As the traffic through mobile applications is higher, and also the probability of a visitor being converted to a user of the application is also higher, mobile applications thus for this reason are known to bring in and generate more revenue. And therefore, mobile applications have proven to be a boon to the startup segment.

The Name of the Game

When it comes to startups their reason for being so widely successful and having such accessibility are the mobile applications that they launched. Mobile applications have changed the story of success for startups and enabled them to reach heights that other wise would not have been possible. Mobile applications come with a huge value of potential and startups made sure to use this opportunity to the best of their ability.

Tips for Building Mobile App without Breaking the Bank!!

Posted on August 21, 2018
Kevin Bell

The evergreen market of mobile apps is only expanding its roots by developing more of more cost-efficient Android and iOS apps which will eventually bring growth to business. During the past years, mobile app development services are getting less expensive as around 90% of businesses are prioritizing to have their own application than to rely on others.

According to Gartner survey, only 32% of organizations undertaking mobile app development are designing for mobile first whereas rest are still continuing with web-based content structures. So in particular, what strategy should a small business follow in order to entertain numbers of downloads or to intensify sales? Well…relying upon free options that drive downloads for your Android or iOS app could be extremely helpful but the same is not always equally fruitful.

It is well-understood that sometimes businesses need to spend a little more on enhancing the outlook of current UI or developing social media marketing strategies to intensify the number of downloads. However, the same options need not to be expensive whereas can be easily combined with free options. Below-mentioned are some tips conveying smart mobile app development solutions that won’t ask you breaking the bank:
1.Strategize Idea, Select Niche And Determine Your Market!!

You’re all set with an idea and you find it great as well, but what about others? Possibly your idea would be a game-changer that offers an entirely new service or simply improve the old one.  Now, that you’re ready with the idea, you need to emphasize on the fact that what problem will your idea solves?

Afterwards, you’ve to decide one niche which helps you to figure out the market that you’ll be doing marketing for. If you’re creating app for already-known business then you’re aware of its client-base but same is not an option for un-associated app. It surrounds with bigger challenge as finding people who would like your idea is hard.
2. Start Small, Spend Big!!

It is true that generating big revenue out of small niche is not a wise talk itself. Therefore, you need to think of cross platform mobile development which follow simple business strategy that broadly concentrates on scaling up your app (slowly).  Your app should be attractive enough to handle the complexity of both; market and enhanced features.

 Then only your proposed idea will make money and you’d probably generate revenue out of it as well.
3. Social Media Marketing: Stuff You Should Pay For!!

When you’re all done with idea, purpose, niche, target market and revenue generation, then it comes to enhancing your mobile app value in the market i.e. marketing stuff. Most of the business think of doing this on their own but the reality is, professional help denies plenty of potential pitfalls that might sink your business sales even before you feel ready to enjoy the ride.

There are various SM platforms and each one of them requires different strategies when it comes to enriching productivity thus, it is advisable to plan separately for each platform. The search engines also keep on improving their algorithms in order to make users engage with more relevant and authentic results. So it not necessarily possible for you to stick to a single plan and claim success every time.

What’s Crucial in the End??

Engaging with day by day improving and advancing mobile app development solutions is what helps you to spend your money wisely as majority of successful apps tends to be developed by experienced people. However, balancing between free ways of marketing and paid campaigns of branding is also essential.

How will Cross-Platform Mobile Development Help you Grow in 2018?

Posted on March 13, 2018
Kevin Bell

The world of technology has been ever-evolving! Every minute, every hour, newer trends are born, replacing the older ones. While it’s 2018, you must definitely get aware of the emerging trends that are very likely to rule this year. And here we will be discussing how Cross-platform mobile development will help you grow in 2018.

Mobile applications have entirely changed the way business is done. This is the reason why there has been a shift from web development to mobile app development in the recent years. And why not, since mobile apps have given businesses the power to connect better with their customers. In the contemporary, more than 60% of the businesses use mobile applications letting their customers connect with them, no matter where they are.

Now, mobile app development solutions have become an inseparable part of such organizations. But here is one challenge, whether to opt for Android or iOS apps? To solve this problem, businesses go for cross-platform app development tools. The process involves creating mobile applications for which only a single code is written that can run on a number of operating systems without any hitch. This is the reason why cross-platform mobile development has seen such an increase in its usage.

Mobile App Development Services and Tools

Below are some of the best cross-platform mobile app development services and tools that will help your business grow in 2018. Read through to find out!
1.  Xamarin
This platform has been the favorite of a large number of mobile app developers ever since its inception. Over 1.4 million developers make use of this platform along with 15 thousand companies. Its newer version Xamarin 2, that was released in 2017 further added to the popularity of this application. The platform lets you use the same iDE, language, and APIs everywhere.  You can develop apps in a single shared C# code that can run on Android, iOS, and Windows. Apps developed on Xamarin can be tested on different devices by making use of the cloud services of the companies.
2.  PhoneGap
So, this platform is based on Apache Cordova project. You can use PhoneGap absolutely free! Codes can be created in JavaScript, HTML5, CSS, to the Native operating system. Mobile app development solutions created on this platform can be easily run on Android, iOS, and Windows. It also comes with a number of plugins that allows web developers to experiment with their skills.
3.  Sencha
Sencha is yet another popular cross-platform mobile development platform that allows you to create codes in HTML5 format. Mobile applications developed on this platform can easily run on both Android as well as iOS phones. Out of all its versions, Sencha Ext JS 6 is the most popular and one of the widely used cross-platform mobile development tools.
4.  React Native

This cross-platform mobile app development tool is based on React which is JavaScript Library of Facebook that lets the developers build user interfaces. Instead of targeting the browser, React Native targets mobile platforms. Cross-platform mobile apps can be easily created in React Native that run on both Android as well as iOS devices.

So, these were some of the best cross-platform mobile development tools that will help your business grow in 2018. The market for cross-platform mobile tools is estimated to grow to $7.5 million this year. There are various other tools as well like Kony, Corona, etc. which can be used to build cross-platform mobile applications. So, if you want your business to grow, then you must definitely look for a company, which offers mobile app development services to build such applications. Choose the one which suits your business the best!