How AI is fitting right into music streaming app development & transforming it?

Posted on August 12, 2021
Kevin Bell

Technology has fueled the growth of the music industry in ways that one would have not imagined three decades back. From the nostalgic days of cassettes to the times of MPs and CDs and the current digital disruptions through music streaming platforms, we have come a long way. The industry has benefitted from rapid technological advancements in line with any other industry.

The change:

Today most of us are too occupied in life. No one has the time to go through the list of songs, sort out their favorite songs and add them to their playlist. This is where technologies like Artificial Intelligence and machine learning comes into the picture. They give users what exactly they are looking for – access to all favorite songs without them putting too much effort.

Features of Music Streaming App Development and how AI fits in perfectly

Let us understand different features of music streaming app and how AI perfectly fits into the app –

1. Quick access to millions of songs:

You only need a tap on your smartphone to start listening to your favorite music.

AI makes accessing music a cakewalk – Using filtering engines, which scan through thousands of newly uploaded songs to develop playlists and recommendations targeted to each individual, AI eliminates the need for users to browse through thousands of songs to pick out their favorite songs.

If you have selected your favorite genre, AI not only suggests songs from that genre but similar songs from other genres and transforms your music experience.

2. Affordability:

Unlike the time of CDs and cassettes, when to listen to a new song, you had to pay money, the streaming apps are very affordable. In fact, the basic version of these apps is free.

Users do not have to pay per song, but rather paying per month or per year for unlimited songs from unlimited artists.

3. Unlimited storage and personalized playlist:

Earlier, an average person could only afford a song collection of 200-400 songs for two reasons. First, the cost was high, so limited buys, and second, the storage issue. A music stream app allows users to have access to millions of songs without storage issues.

Today users expect technology to suggest them songs. With help of AI, algorithms can be created to suggest songs to you similar to what you have listened to earlier.

The app can examine millions of users, check what others are listening to who have a similar playlist to a user X and then show user X, related music in his feed.

A music streaming app uploads thousands of songs every day, and a user only may be interested in a selected few, AI gives them exactly that.

4. A place for artists:

Improved search engines and customized suggestions can profit new artists who need to contact a more extensive crowd and get their music noticed. New upcoming artists have a ready platform where they are sure to get good exposure.

Conclusion

As per experts, the application of AI in the music streaming industry is still in the early stage (and yet it has done wonders). In the coming years, it will completely transform the industry. At present, AI suggests songs based on your previous choices. In the future, it may read your heart rate and stress level to suggest songs to you.

Breaking Down The Intricacies Of iOS Services

Posted on August 2, 2019
Kevin Bell

Mobile Phone Evolution

We have access to the world at our fingertips today via our mobile phones and the technology along with the applications they offer us. Mobile phones are developing every day and technological changes that have been seen in them, over the last few years are vast and varied.

Applications available on mobile phones have enabled people to make careers out of them. Mobile phones have a specific software’s they use for applications to work on them.

Introduction to iOS:

One such software is iOS, these are compatible only to a certain device. For an application to work on these devices it should be iOS approved and designed to work on iOS software.

iOS software is an extremely safe platform to launch applications on as it is not prone to viruses, but not everyone has access to this software.

iOS software companies look into every minor detail of the applications they develop as iOS is a highly recommended platform and hence the standards they set are also high.

An iOS platform is used by many people across the world on multiple devices, which are iOS compatible. An iOS development company will discover the requirement, conduct a thorough market research and analysis to provide an application that suits the needs of its customers and the audiences meant to use it.

iOS application development companies need to make sure that application they develop, and build has attractive features and keeps the users engaged for a long period of time.

A thorough SWOT analysis needs to be conducted on the application built

The iOS application development companies needs to realize the strengths, weakness, threats and opportunities of the application.

Strengths:

Here the iOS development company focuses on the strength of the application they develop, what exactly is the applications use its strength and how this can be used to maximize the reach of the application.

They need to make that the application has at least one core strength or unique feature around which other features can be built, and the should also make sure there is room to add other features to the application as and when need or requirement arises.

Weakness:

An application in the development and testing test is not going to be perfect, there will be glitches or weakness in the application these need to be found and corrected as the final application should not have any room for error, a small oversight or mistake can make or break the iOS application.

Opportunities:

An iOS application when designed and developed should always have room to improvise and meet challenges as and when opportunities arise. Also, they should always be on the lookout for new opportunities and ways on how to best improve their application to make sure the users continue using their application.

Threats:

Every application face threat from other applications that would be a competition for them and iOS application needs to be aware of them and needs to make sure they stay ahead of the threats they face to make sure they are at the top of the game.

Business and companies while developing an application for their product or service make sure that application is iOS compatible as they will be able to reach a larger number of users.

Currently businesses and companies are surviving in extremely competitive environments and they need to make sure that they use all the available platforms and opportunities that come their way in order to create a niche for themselves.

Also, by launching their application and specifically building applications to be available on iOS software they are tapping into a potentially large customer base and thus ensuring a higher success rate when compared to launching them only on single platform.

Hence developing an iOS compatible software from a business standpoint will prove beneficial to company.

How to Market Your iPhone App?

Posted on April 5, 2019
Kevin Bell

The iPhone app market seems to flourishing every year. What started with close to 45,000 apps in 2008-09 has now grown to a marketplace with close to 2.5 million apps. The App Store has proven its prowess as a marketplace for iPhone apps and it shows in the gross app revenues, which touched $45 billion in 2018.

One thing is established – App Store is a great place to launch your app. But how do you get started? Here is a brief guide to help you:

1. The Research

a. The value proposition of your app

The first thing you had to understand is what value your app is bringing to your user’s lives. This starts with understanding what problem are you trying to solve. If you have taken the right approach to IOS app development, you will already have a ready answer to this. Now, all you have to do is condense your answer to one fundamental principle showing what distinctive value your app brings to the consumer.

This one fundamental principle can be used as the guiding statement or the core philosophy or your brand. For instance, the fundamental principle of Google was to democratize information and not just show ads between search resultsle.

b. The market your app fits into

Once you are clear what your app does, you should have a deep idea about who are you competing with for the same purpose. Mostly, you will be looking at apps that are targeting identical problems in your key demographic. IPhone app development in California has picked up very aggressively, so out of sheer scale of apps being produced, it is highly likely that someone else would be looking at the same problem you are trying to solve.

Having an awareness of what your competition is up to, will help you look at problems and solutions you are yet to face and devise. You can reverse engineer their ad campaigns to garner unique insights such as target audience data, relevant timeline to run ads and the type of ads that work with your audience.

c. The general app market

Finally, on a high level, you have to understand that even though the availability of internet and memories in phones keep increasing, the net attention an individual gives to an app is limited. The time a human being has in a day is also limited. Hence, ultimately, you are fighting for the same attention span irrespective of what category you are into or what your value proposition is. Understand what are the general trends on the App Store and how you can incorporat them into your app.

2. The User Acquisition Strategy

User acquisition is more science than art. Most apps go too wide, too soon. Remember, the best way to market your app is by positioning the space on your app as a limited number of seats. Facebook started as an app for schools and then opened up for everyone. Google started as a search engine for finding academic papers and then opened up for all generic information on the internet.

Here is the probable user acquisition journey you will undergo. Before you get started with it, make sure you have the access to the right iPhone app development services because you will be tweaking your app a lot with the feedback you get on each stage.

a. The First 100 Users

Here, you will be manually sending out your app to the target audience. You can use personal contacts, emails and even conferences to meet people and put your app in as many hands as possible.

b. The First 1000 Users

The data you collect from the first 100 users will help you understand what are people looking for in your app, at large. Now you can start running geo targeted ads on Google and Facebook to target your audience and start getting initial traction.

c. The First 10,000 Users

By the time you reach this stage, you will have a very clear understanding of who your target audience is and why they are using your app. All you have to do now, is increase the reach of your marketing campaigns. Now would be the ideal time to promote your app, especially on the App Store.

In Conclusion

In order to have a successful marketing strategy – conduct deep research on your app’s use case, its competition and the trends on App Store. Then, focus on one phase of user acquisition at a time and use the feedback you get this way, to improve upon the features on your app.

AI, ML and Chatbots: How the trio is changing the IOS app development scene!

Posted on June 19, 2018
Kevin Bell

IPhone app development has been facing tough competition coming from Android. Largely this has happened because the large accessibility of Android both for users and developers. Any mobile app development company can have numerous points of freedom when it comes to Android against the highly regulated and sophisticated IOS app development scene.

IOS app development services have been trying to revolutionize IOS apps for years but the results have recently started surfacing with the help of Artificial Intelligence. Artificial Intelligence might have risen recently as a trend but it has been in the technology setup for years now.

In order to understand the impact of AI systems it is imperative to understand the very meaning of AI in its simplest form – AI enables a machine to replicate the human decision making process using pre-determined rules which are adjusted and improved with availability of more data. Hence, the very job of AI is two levelled – primarily it is supposed to replicate the human decision making process and second to it, it is supposed to go beyond the efficiency levels of a human mind. Whether it comes to playing Chess or Go, AI has already started beating human intelligence levels in various areas. Now, AI is coming at the centre of IOS apps for developers.

There are two forms of AI: General AI and Applied AI. Applied AI is usage of AI for conversational purposes in chatbots, their usage in self-driving cars or music recommendation or even production based on certain choices. General AI on the other hand is based on the premise that the AI system can solve any problem thrown at it. Now, under the wide umbrella of AI are Machine Learning, Deep Learning and Natural Language Processing. Specifically, when it comes to Machine Learning and NLP, chatbots are ever increasing effectiveness of IOS apps.

At its core ML is a subset of AI. Machine Learning is where a neural network made of binary questions or numerical values is created; this neural network somewhat replicates the neural network in our brains which we use to make decisions. Then with reinforced learning of constant feedback on the accuracy of its outcomes, the neural network improves. Natural Language Processing on the other hand focuses on identifying the meanings and underlying subtext of human messages and can also work upon replying them with almost human like responses. Sundar Pichai displayed the voice bot’s competency in handling human interactions at the Google IO 2018 Keynote. This was an example of the proficiency of Machine Learning and Natural Language Processing.

Chatbots have been at the epicentre of the customer service revolution recently and Machine Learning powered AI is just beginning to increase the impact of Chatbots. Till now, Chatbots were supposed to be channels of communication between customers and customer service executives. Chatbots were supposed to handle the mundane queries which were common and frequent amongst customer classes. Now, with AI and ML in place, Chatbots are becoming more empowered.

NLP is helping chatbots understand customer communication in depth, irrespective of the various nuances in the messages. Chatbots bring immense value to the business by being efficient, providing 24 x 7 support and providing on the spot solutions along with handling all the customers at the same time. Essentially, Chatbots with the help of ML can do the following with ease:

1. Provide customers with an interactive environment. Automated answering systems are way too mundane and monotonous for customers to interact with. AI powered chatbots on the other hand give the consumer the space they require to interact.

2. Prompt solutions. Another area where AI is defeating customer executives – providing readily available responses. Customers love the idea of getting their problems solve within the time of a snap.

3. Customer empowerment. At the end of the day, customers get the real delight when they can take matters in their own hands. AI gives them a chance to do exactly that by listening to their detailed queries, being perpetually available and giving instantaneous solutions.