How to Market Your iPhone App?
Posted on April 5, 2019
The iPhone app market seems to flourishing every year. What started with close to 45,000 apps in 2008-09 has now grown to a marketplace with close to 2.5 million apps. The App Store has proven its prowess as a marketplace for iPhone apps and it shows in the gross app revenues, which touched $45 billion in 2018.
One thing is established – App Store is a great place to launch your app. But how do you get started? Here is a brief guide to help you:
1. The Research
a. The value proposition of your app
The first thing you had to understand is what value your app is bringing to your user’s lives. This starts with understanding what problem are you trying to solve. If you have taken the right approach to IOS app development, you will already have a ready answer to this. Now, all you have to do is condense your answer to one fundamental principle showing what distinctive value your app brings to the consumer.
This one fundamental principle can be used as the guiding statement or the core philosophy or your brand. For instance, the fundamental principle of Google was to democratize information and not just show ads between search resultsle.
b. The market your app fits into
Once you are clear what your app does, you should have a deep idea about who are you competing with for the same purpose. Mostly, you will be looking at apps that are targeting identical problems in your key demographic. IPhone app development in California has picked up very aggressively, so out of sheer scale of apps being produced, it is highly likely that someone else would be looking at the same problem you are trying to solve.
Having an awareness of what your competition is up to, will help you look at problems and solutions you are yet to face and devise. You can reverse engineer their ad campaigns to garner unique insights such as target audience data, relevant timeline to run ads and the type of ads that work with your audience.
c. The general app market
Finally, on a high level, you have to understand that even though the availability of internet and memories in phones keep increasing, the net attention an individual gives to an app is limited. The time a human being has in a day is also limited. Hence, ultimately, you are fighting for the same attention span irrespective of what category you are into or what your value proposition is. Understand what are the general trends on the App Store and how you can incorporat them into your app.
2. The User Acquisition Strategy
User acquisition is more science than art. Most apps go too wide, too soon. Remember, the best way to market your app is by positioning the space on your app as a limited number of seats. Facebook started as an app for schools and then opened up for everyone. Google started as a search engine for finding academic papers and then opened up for all generic information on the internet.
Here is the probable user acquisition journey you will undergo. Before you get started with it, make sure you have the access to the right iPhone app development services because you will be tweaking your app a lot with the feedback you get on each stage.
a. The First 100 Users
Here, you will be manually sending out your app to the target audience. You can use personal contacts, emails and even conferences to meet people and put your app in as many hands as possible.
b. The First 1000 Users
The data you collect from the first 100 users will help you understand what are people looking for in your app, at large. Now you can start running geo targeted ads on Google and Facebook to target your audience and start getting initial traction.
c. The First 10,000 Users
By the time you reach this stage, you will have a very clear understanding of who your target audience is and why they are using your app. All you have to do now, is increase the reach of your marketing campaigns. Now would be the ideal time to promote your app, especially on the App Store.
In order to have a successful marketing strategy – conduct deep research on your app’s use case, its competition and the trends on App Store. Then, focus on one phase of user acquisition at a time and use the feedback you get this way, to improve upon the features on your app.
iOS App Development Trends That Will Shape 2019
Posted on December 17, 2018
Mobile apps have significantly shaped the digital culture over the last decade. As the mobile app development industry gains speed and momentum, new trends are on cards, ready to infiltrate for a smarter future. Technologies behind mobile apps have evolved over the years, the latest buzz being augmented and virtual reality. With the number of smartphone users across the globe crossing 5.135 billion, the app development movement is here to continue. Business firms from all verticals of the industry are presently collaborating with established platforms for iphone app development in California. Trends of mobile app development will continue to mold the behavior and lifestyle in 2019.
Across the globe 5G network trials are on the way. This will bring a significant change to the realm of mobile app development. The reputed mobile app developers have a greater role to play, considering the high revenue associated with the process. The global revenue generated from mobile apps is expected to cross $188.9 billion by 2020. Here are some of the trends that are likely to grip the Iphone App development industry in 2019.
Artificial Intelligence and Machine Learning
In 2018, artificial intelligence and machine learning have penetrated deep into the mobile app development industry. The trend is likely to set deeper into the industry, with AI already manifesting its power in chatbots. In fact, Siri proves why AI and machine learning is the future of mobile app development. As these cannot be separated now, 2019 is likely to witness a greater integration of artificial intelligence and machine learning into mobile apps. Leading business houses are already collaborating with iOS App Development companies to build robust dedicated apps for their business, based on AI. With this, the integration of chatbots and virtual is likely to get a boost.
Fast-tracked Mobile Pages through EMM and AMP
Back in 2016, Google search was integrated with Application Performance Management (AMP) listings. The developers have moved forward since then. When these become a part of the mobile app framework, the established developers can use the new boiled down HTML version for a better user retention and experience. Facebook Instant Articles have already proven the potential of this mechanism. In 2019, these monitoring metrics and tools will be resolving bottlenecks and improving the overall experience in various large websites.
Augmented reality and virtual reality will be an integral part of mobile apps
A large number of companies are collaborating with the iphone app development in California to come up with mobile apps integrated with augmented and virtual reality. Remember ‘Pokémon Go’, that has been a trendsetter for AR-integrated apps? The developers are ready to stride ahead further, developing powerful mobile apps for specific solutions. The entertainment industry will reap the initial benefits, while other businesses will closely follow the suit.
Increase in demand for IoT and wearable devices
Smartwatches and trackers have already been a part of the fashion-oriented electronics industry in 2018. With these products becoming more affordable, 2019 is likely to witness to witness a growth in the demand for apps dedicated to wearables. New companies will be looking for iphone app development services from the accomplished groups to develop apps for fitness bands, trackers and smartwatches. The fitness industry presently banks on the app developers extensively. Besides large firms like Zomato and Uber have also invested in the development of wearable apps.
Extensive use of instant apps
Although instant apps had their inception in 2016, they haven’t been used to the full potential till now. The demand for better UX increasing, it is time for the developers to unleash the actual power of instant apps. These apps are ready to use and the users can enjoy them even when they are not downloaded. Presently, apps like BuzzFeed News, Hollar and Red Bull TV already have this feature. This trend is likely to dominate 2019, with users accessing them without having to download the apps. This will eliminate the time for installation altogether.
Competing in the digitized business space calls for the right communication mechanism. Business leaders across the world have rightly realized the importance of dedicated mobile apps to fulfil this purpose. You can get across to the reputed iOS App Development companies and convey your goals. A feature-packed app, backed by AI, AR, VR and other mechanisms will spearhead your business.
How iOS App Development Can Help in Increasing Your Cash Flow Cycle?
Posted on September 7, 2018
iPhone is that mobile brand which has become a dream for many mobile users. It is a status symbol for users and a market differentiator in the mobile phone industry. Many smartphone companies come up with different mobile phones and yet no one can touch the status of an iPhone. It positions itself as a high-end luxury brand. One of the biggest reasons for having this position is iPhone’s operating system. People like its user interface over everything else. Once a person gets an experience of this operating system, it becomes very difficult to change to another smartphone because of its hardware, software, camera, user interface and great performance. Company is asked for developing iPhone apps which would stand out in the market.
One of my friends has a branch of iPhone app development in California. He told me that the increasing trend of having iPhone apps by all such companies is because they all want to capture the high-income level group and professionals. Companies have started looking for iPhone app development services to scale their business all over the world.
Following you would find how iOS app development can increase your cash flow cycle:
More paying client: When one talks about purchasing power, iPhone users come first. These people belong from upper middle class and upper class which provides them the freedom to spend more. These people do not think much about expenditure, as convenience has become a higher priority than money. If the company can provide great apps and fulfill their need, the user would not mind paying more. Due to this reason companies have started looking for iOS app development service providers who may help them increase their reach in high income level group.
High level of security: Security of data is one of the most important things for today’s generation (in the presence of events like cyber theft, etc.) because mobile phones may have personal data and if it gets hacked it could become an invitation to lots of problems. iPhones are known for the security level, as it is very difficult for hacker to hack data from an iPhone. iPhone stores are also very particular while allowing apps into the play store because of security reasons. Further, to ensure security they also allow customizes development to encrypt files.
Best user interface: User interface is the key of increasing user base. If a product is user friendly it means people would be fall for any upgradation in that particular app or device. iPhone app development companies develop the app to make it more convenient for users so that word-of-mouth marketing gains them even more customer base for their product.
Increase brand loyalty: Develop the app and install it for the target user. App would help to increase awareness as well as name of your brand. It gives you a competitive edge over other businesses. Apps on iOS would also help to increase the reputation of brand because developing an app on Apple’s platform is a big achievement. Users get great satisfaction and trust the brand when it is available on the iOS platform.
Businesses should start developing their apps on iOS platform. iOS app development companies would ensure that a good friendly user interface with high security is provided with your application. Companies might find initial costs a bit high but when compares to ROI it would have higher benefits than the cost.