Attributes That Take Your Mobile Application To The Next Level

Posted on March 3, 2020
Kevin Bell

With over 1 million mobile apps available in the major store apps today, businesses globally have recognized the importance of having mobile apps. Mobile apps are becoming increasingly competitive. Businesses worldwide are finding it challenging to be discovered and make a huge in this sea of mobile app competition.

About 89% of the users spend their mobile time on mobile apps 59% of all traffic is mobile

Mobile Apps Have All The Answers

All thanks to their unique attributes, no wonder they have prospered so much. These features provide convenience and make it efficient; an app can do a lot of. For example, using the device location to fill contact forms, push notifications, scanning card information, sign contracts, map customer’s location for the salespeople, take snapshots for documentation, optical character recognition and so on. Businesses have to be aware of these unique attributes that mobile devices can offer and set the strategies accordingly.

Scroll down to know what the innovative attributes are that users are looking to have in the mobile apps.

Developing for both iOS and Android

Android and iOS are the two most popular mobile app development platforms. However, it limits your users if you have specifically designed Android apps or iOS-based mobile app. This dilemma can be eliminated by developing the app in a cross-platform development framework. This way you can tap into a wider audience.

 Notifications

It is one of the prominent features of mobile app development. The notification acts a direct communication with your customers/ users. It can be used for sending promotional offers, reporting, monetizing new opportunities, etc.

 Ratings and review

Ratings and reviews act as a window, providing clarity to the users about how the products and services are.

Reviews are brief feedbacks. This feature helps you to know how your products and services are doing. It shows that you care about their given ratings and work on to improve it. Having a rating/review feature will be a plus, as it acts as an authenticity towards your users. Displaying the reviews whether good or bad shows that you are willing to stretch for your customers.

Easy payment gateway

A secured payment gateway gives peace of mind to the users. Knowing that their payment details are stored with optimum security. The easy payment gateway feature provides instant payment methods from the eCommerce apps.

 QR/Barcode scanner integration

QR and Barcode Scanner are an exceedingly profitable feature in the mobile app to have. This minimizes the paper use and allows the user a convenient way when it comes to scanning coupon codes, tickets, travel reservations and so on.

The QR code is picked to be framed and scanned in order to redirect a user to an item detail page which saves time, providing users to have a pleasing user experience.

Order tracking

This is a must-have feature for eCommerce portals. Because your competitor’s mobile app has, and you too need one. Not only this, order tracking will provide you the entire information about the logistics. A good mobile app will have order tracking feature as buyers prefer to know about their order placed and when the package is going to be delivered.

Voice search

Voice search is a revolutionary feature that most of the mobile apps are now having. In fact, it will soon be a must-have feature that is transforming the user experience in future dates. The features let the users verbally command the app resulting in an innovative technique of voice search.

 Face detection

We live in a technology advancement era where the security protocols are beyond imaginative. Companies are choosing face detection as the security element to have theirs in their mobile apps.

 Location

This is one of the primary features that a mobile app must-have. This feature helps in broadcasting accurate location, place and time in real-time to your users. This is extremely helpful to the eCommerce companies in targeting the right customer services.

 Chat service

This feature is extremely beneficial if you are running an e-commerce portal. The chat service provides immediate help to the users – a low-cost alternative to resolve your customer complaints immediately.

 Social logins

Users are passionate about social media and love to be connected to different social media platforms. Therefore, having a social media login feature is mandatory. Perhaps, it is one of the prime requisites that your users will look to have in the app.

 Ability to work offline

This is an advance feature that doesn’t require an Internet connection, which means the users can work offline. The app is integrated in such a way that it allows the users to access the information and deal with the situation in the event of no Internet connection.

 Delivering Mobile Apps – For Startups & Businesses

From concept to development, OctosGlobal covers the entire mobile app development cycle no matter how diverse your business needs are. Our ability to meet your needs stem from our experts who have years of experience in handling global app solution services.

Tips for Building Mobile App without Breaking the Bank!!

Posted on August 21, 2018
Kevin Bell

The evergreen market of mobile apps is only expanding its roots by developing more of more cost-efficient Android and iOS apps which will eventually bring growth to business. During the past years, mobile app development services are getting less expensive as around 90% of businesses are prioritizing to have their own application than to rely on others.

According to Gartner survey, only 32% of organizations undertaking mobile app development are designing for mobile first whereas rest are still continuing with web-based content structures. So in particular, what strategy should a small business follow in order to entertain numbers of downloads or to intensify sales? Well…relying upon free options that drive downloads for your Android or iOS app could be extremely helpful but the same is not always equally fruitful.

It is well-understood that sometimes businesses need to spend a little more on enhancing the outlook of current UI or developing social media marketing strategies to intensify the number of downloads. However, the same options need not to be expensive whereas can be easily combined with free options. Below-mentioned are some tips conveying smart mobile app development solutions that won’t ask you breaking the bank:
1.Strategize Idea, Select Niche And Determine Your Market!!

You’re all set with an idea and you find it great as well, but what about others? Possibly your idea would be a game-changer that offers an entirely new service or simply improve the old one.  Now, that you’re ready with the idea, you need to emphasize on the fact that what problem will your idea solves?

Afterwards, you’ve to decide one niche which helps you to figure out the market that you’ll be doing marketing for. If you’re creating app for already-known business then you’re aware of its client-base but same is not an option for un-associated app. It surrounds with bigger challenge as finding people who would like your idea is hard.
2. Start Small, Spend Big!!

It is true that generating big revenue out of small niche is not a wise talk itself. Therefore, you need to think of cross platform mobile development which follow simple business strategy that broadly concentrates on scaling up your app (slowly).  Your app should be attractive enough to handle the complexity of both; market and enhanced features.

 Then only your proposed idea will make money and you’d probably generate revenue out of it as well.
3. Social Media Marketing: Stuff You Should Pay For!!

When you’re all done with idea, purpose, niche, target market and revenue generation, then it comes to enhancing your mobile app value in the market i.e. marketing stuff. Most of the business think of doing this on their own but the reality is, professional help denies plenty of potential pitfalls that might sink your business sales even before you feel ready to enjoy the ride.

There are various SM platforms and each one of them requires different strategies when it comes to enriching productivity thus, it is advisable to plan separately for each platform. The search engines also keep on improving their algorithms in order to make users engage with more relevant and authentic results. So it not necessarily possible for you to stick to a single plan and claim success every time.

What’s Crucial in the End??

Engaging with day by day improving and advancing mobile app development solutions is what helps you to spend your money wisely as majority of successful apps tends to be developed by experienced people. However, balancing between free ways of marketing and paid campaigns of branding is also essential.

Here is How Chatbots Improve Customer Experience On Your App

Posted on June 27, 2018
Kevin Bell

Customer experience is much more than just a metric for a mobile app to tick. Here is a stat to prove just that:

According to Huffington Post, 85% of customer churn due to poor service was preventable.

 This just goes to show how passive strategies used by mobile app development services can cause business harm when it comes to customer service. One other hand, many mobile app development solutions providers are told by businesses that although they want their customer service to be excellent, their scale does not allow them with the resources required to expand their customer services. This lack of resources can be an impediment to getting more customer executives on board, providing 24 x7 customer service or for providing instant responses. Such services are available in abundance to the deep pocketed brands. A chatbot solves this exact need gap.

Here are the numerous ways chatbots can be of great help to your app by creating a better customer experience

1.Even if your customers do not communicate it, the availability of the business 24 x 7 is a latent need. According to Forbes 51% people say that a business needs to be available 24 x 7. Now, this is not a conventional service for a business. This is a not a mobile app development need which will immediately show increased demand; nor is it an app development need which can be clearly monetized. Think of this as the topping on the cake; you can always have a cake as it is but you will always prefer one with a topping.

Now, it is not necessary for you to put in a team of customer executives who are responding 24 x 7. There are multiple AI powered chatbots which can take care of the repetitive queries; if not, they can send the customer message forward to your customer executives who can remotely communicate with the customer or flag the request for next day.

2.It creates a more approachable channel of communication for your customers. Most of the customers already believe that talking to a brand is difficult. There are long waiting hours in offices and stores, the phone systems put them hold and no one knows what happens to the emails – this may not be the reality but customers definitely believe this. This is exactly the reason why when a brand responds immediately to customer queries, it delights them!

Now, you may believe that your social media presence or the WhatsApp number provided on your website or the toll free number you have booked are all creating an open channel for your customers – this may not be the truth for your customers. The first things people do these days to know about products is to Google them. They land up on the brand’s website and look for their answers. Won’t it be more effective if a chatbot is available right at your homepage? Approximately 46% customers prefer messaging instead of emailing.

3. Chatbots can provide instant responses and have consistent response rates. When it comes to human customer executives there are several things out of your control as a business – their efficiency rates both in terms of picking up customer queries and their ability to solve them instantly, is one of these abilities. A chatbot can single handedly bring you immense control in both these areas – picking up more customer queries and solving them instantly.

Here is how – a chatbot is not supposed to pick up specific queries; it is a communication channel which will respond to all customers instantly. Second, even if you have an experienced customer executive in place, she will need some time to solve the query; a chatbot on the other hand can give instant solutions like links to tutorials, blogs, e-books or actual answers in case the query is common amongst customers.

How Google Instant Apps can help you acquire more customers?

Posted on June 12, 2018
Kevin Bell

Everyone has been dazzled by the AI powered voice assistant Google showed in its I/O 2018 conference. That said, for major app developers the Google I/O Conference 2016 brought a huge possibility – Google Instant Apps.

Many businesses have yet not explored the gamut of opportunities which come alongside Instant Apps for android app development. Instant Apps can help in user acquisition, user retention, better user experience, product testing, social media marketing and what not! Yet, many businesses are yet to tap into this feature.

What are Google Instant Apps?

The simplest way to define Instant Apps would be that they are small, fragmented and easily accessible versions of native apps. To a developer, a native app is also easily accessible; after all, a user only needs to go and download it. That in itself is the hassle for the user – downloading the app, burning through data and clearing memory on the device, all for one app? Many businesses are losing out on such lateral demands of their app because of a small impediment – they have to be downloaded. Hence the Instant Apps come into picture.

Instant Apps do not have to be downloaded. They are available on Play Store and as soon as the user clicks on it, the user is taken to a microsite which has limited functionality in comparison to the native app. How does this help the user? Well, the user gets to try the app for availing its specific utility and they don’t have to download it. What else, this provides with an added touchpoint for them to try the app before actually downloading or buying it.

Still thinking whether you need Instant Apps for your business? These reasons will definitely help you out in deciding:

1. Product Testing and Real-time Feedback: If you are an android app development company this is one of the most crucial aspects of your business. You can simply put up an Instant App version of your native app and let users come to use the best functions without even downloading the app. Mostly, developers deal with numerous KPIs to gauge the success of their app – downloads, time spent, etc. With Instant Apps, users give you real time feedback – they will download the full app, use only the Instant App or do nothing with the Instant App. In any ways, you get to see whether the app is working in its simplest terms or not.

2. User Acquisition and Retention: Users do not want to commit to one app. This is primarily the reason why the number of apps used on a daily basis for an average user has gone up from 7 to 27, according to an Economist Group research. With an Instant App, the user is not supposed to commit anything – no payments, no data usage, not even the blocked memory space on phone. For a company providing android app development services you can think of this as a test-drive of your apps.

This certainly helps in many industries such as gaming, media and entertainment or apps with occasional utility. Any app that offers in-app purchases for added content can now give an Instant App version to give an insider’s view. There are also apps which only have occasional usage – hotel booking, parking slot availability, so on and so forth. Users tend to avoid such apps because no one wants to have an app which will be used rarely but block the space in the phone permanently. Instant Apps enable companies providing mobile app development services for such apps with infrequent utility to tap into the larger user-base by offering a try before you download kind of option.

3. Added Marketing Channel: Sharing an app on social media is a hassle and typing an entire review is rare. That said, sending a link to a specific website is extremely lucid and makes Instant Apps an added channel to market the native app.

How will Cross-Platform Mobile Development Help you Grow in 2018?

Posted on March 13, 2018
Kevin Bell

The world of technology has been ever-evolving! Every minute, every hour, newer trends are born, replacing the older ones. While it’s 2018, you must definitely get aware of the emerging trends that are very likely to rule this year. And here we will be discussing how Cross-platform mobile development will help you grow in 2018.

Mobile applications have entirely changed the way business is done. This is the reason why there has been a shift from web development to mobile app development in the recent years. And why not, since mobile apps have given businesses the power to connect better with their customers. In the contemporary, more than 60% of the businesses use mobile applications letting their customers connect with them, no matter where they are.

Now, mobile app development solutions have become an inseparable part of such organizations. But here is one challenge, whether to opt for Android or iOS apps? To solve this problem, businesses go for cross-platform app development tools. The process involves creating mobile applications for which only a single code is written that can run on a number of operating systems without any hitch. This is the reason why cross-platform mobile development has seen such an increase in its usage.

Mobile App Development Services and Tools

Below are some of the best cross-platform mobile app development services and tools that will help your business grow in 2018. Read through to find out!
1.  Xamarin
This platform has been the favorite of a large number of mobile app developers ever since its inception. Over 1.4 million developers make use of this platform along with 15 thousand companies. Its newer version Xamarin 2, that was released in 2017 further added to the popularity of this application. The platform lets you use the same iDE, language, and APIs everywhere.  You can develop apps in a single shared C# code that can run on Android, iOS, and Windows. Apps developed on Xamarin can be tested on different devices by making use of the cloud services of the companies.
2.  PhoneGap
So, this platform is based on Apache Cordova project. You can use PhoneGap absolutely free! Codes can be created in JavaScript, HTML5, CSS, to the Native operating system. Mobile app development solutions created on this platform can be easily run on Android, iOS, and Windows. It also comes with a number of plugins that allows web developers to experiment with their skills.
3.  Sencha
Sencha is yet another popular cross-platform mobile development platform that allows you to create codes in HTML5 format. Mobile applications developed on this platform can easily run on both Android as well as iOS phones. Out of all its versions, Sencha Ext JS 6 is the most popular and one of the widely used cross-platform mobile development tools.
4.  React Native

This cross-platform mobile app development tool is based on React which is JavaScript Library of Facebook that lets the developers build user interfaces. Instead of targeting the browser, React Native targets mobile platforms. Cross-platform mobile apps can be easily created in React Native that run on both Android as well as iOS devices.

So, these were some of the best cross-platform mobile development tools that will help your business grow in 2018. The market for cross-platform mobile tools is estimated to grow to $7.5 million this year. There are various other tools as well like Kony, Corona, etc. which can be used to build cross-platform mobile applications. So, if you want your business to grow, then you must definitely look for a company, which offers mobile app development services to build such applications. Choose the one which suits your business the best!

 

Why Is Cross-Platform Mobile App Development Gaining Popularity?

Posted on October 16, 2017
Kevin Bell

If there is one dilemma that confronts the developers before they initiate the development process is the platform that they should choose- Android, iOS, or both? But all thanks to cross-platform app development, app developers do not have to think about choosing a platform and can create one that can easily work on all the platforms without any hassles.

For those who are not aware, Cross-Platform mobile app development refers to the mobile app development that can be employed on multiple mobile platforms. There exist 2 ways in which cross-platform mobile development is exercised by a company-

  • A mobile app can be developed on a native platform like Android, iOS, Windows Mobile, etc., or
  • The original app can be developed in a singular environment and the app can be sent to different native platforms

Cross-platform app development enables the developers to create apps using a single language like JavaScript, HTML, and CSS for creating scripts. It not only accelerates the app development process but also increases the overall productivity of the entire process. Thus, leading from Android app development and iOS app development.

Advantages Which are Increasing Its Popularity
Let’s have a look at some of the benefits that you can reap from indulging in cross-platform mobile development:

  1. Cost Effective Solution

Since cross-platform mobile development leverages a single codebase and at the same time works across multiple platforms, it comes up as an economical solution for the enterprises. Just look at the perks-the company does not need to invest in resources, technologies, and new tools for developing an app for a particular ecosystem. Additionally, different development teams can work on cross-platform mobile development as a dedicated development team is not necessary for cross-platform mobile development.

  1. Reusable Code

This vertical of mobile app development simplifies the entire development task with the help of its code’s reusability. It does away the repetitive task and also simplifies the deployment and maintenance of the same codes. The developers do not need to fabricate a new code for a new action as old codes can be reused for doing the same.

  1. Easier to Deploy

Variant modules and extensions are offered by a majority of frameworks that can seamlessly integrate with the other technologies and tools to enhance the overall functionality of the applications. Therefore, this makes it easy for the developers to deploy and maintain the codes for the applications that can easily run across all the platforms. Moreover, the app gets easily synced across all the platforms and devices.

  1. Takes Less Time Investment in Marketing

Since the cross-platform app development deploys a single codebase, the entire process of app development and delivery is highly accelerated and the app can be delivered in the least possible time to the customers.

  1. Overall Consistency is Maintained

The user experience is the foundation on which the entire credibility of an app is based. It is one of the most important considerations and the single database deployed in the development of a particular app ensures that the app’s look and user-experience will remain consistent across all the platforms.

  1. Voluminous Plug-in Libraries

Yet another reason why cross-platform app development is gaining popularity in mobile app development services is due to its development frameworks which have a large plug-in library. Frameworks such as PhoneGap and Appcelerator are one of them. The developers can easily access the plug0ins and modules without any hassles and use them with other tools and services for enhancing the range and validity of the overall look, versatility, and functionality of a particular application.

What’s Our Take on This?

Cross-platform mobile development has been widely accepted by a large audience of developers on a global map and still continues to spread its vantages across the app development world. Not only it makes the entire development process an agile one, it ensures that the user-intuitiveness is not compromised at any cost.

However, before settling on a decision to adopt the cross-platform approach for app development processes, it gets crucial for a mobile app development company to assess its organizational strategies and goals. It is also important to take into consideration the need as well as the comfort of the users. Diverse mobile devices used across the globe, customer demographics, supported platforms, the interaction of the customers, etc. are some of the important factors which should be taken into consideration while deciding whether the cross-platform solution will prove to be beneficial for you or not.

If you have decided to be a part of the revolution of cross-platform mobile app development, then join hands with Octos Global. Being one of the market leaders in app development, they have come across a long way ahead than their competitors. To know more about this company, click here  https://octosglobal.com/about-us