Impact of Creating The Right iOS Application
Posted on August 22, 2019
Over the last few years mobile phones and their applications have increased drastically. Mobile phones are now become a necessity and year to year the number has been increasing.
In 2018 alone the number of mobile phone users were 4.57 billion and by the end of 2019 the number is expected to reach 5 billion.
The applications that are used on mobiles also seem to be growing. In 2017, there were 178 billion app downloads. That number is projected to grow to 205 billion this year, and 258 billion in 2022 a 45 percent increase over five years .
As the applications developed and launched increases it becomes more challenging to create and develop a market for the applications. Some applications are more popular than other applications with same features, some applications have become such an instant hit that they have managed to reach the pinnacle of success and are the top players in that segment. For example, Instagram, Pinterest and Facebook are the top players in their respective segments.
An application to have an impact and reach to a wider segments’ developers need to keep a few important points in mind.
Let’s have a look at the key features an application should have:
Find the Gap:
Today as technology develops, opportunities also increase, these in turn has led to the development of many applications. There is will always be a gap, a segment unexplored. Users today want innovation and tapping into these unchartered territories will give businesses or application developers an edge over the others. Discovering these gaps is and developing an application to fix it is the need of the hour.
It’s important to conduct a thorough research and be aware of the audience that the application is going to be created for. This plays a vital role in developing the application, designing it along with developing marketing strategies to launch the application. We at Octos Global make sure that we can deliver the product and requirements as per client specifications. As we have team dedicated for the iOS development and services, we can guide and advise the client in the right direction.
An application when developing needs to make sure it does not have too many features and does not overwhelm the user. Its important to know what you want the application to deliver and what are the important features you want to concentrate on while developing the application. Having to many features or just a few features creates an imbalance leaving the user confused as to what exactly is the application is all about. As the iOS platform is a highly competitive space it becomes important to have a specific and clear direction on what needs to go into the application.
Creating a Balance:
Its extremely important for an application to well rounded and have a right mix of features and content. There is thin line between having too much and having too little. Creating the perfect blend of all the required elements that go into the application goes a long way in making the application a successful one. We at Octos Global, have the expertise and the knowledge and experience to make sure that the perfect balance is created while developing the application.
When an application is created the focal point is usually on how easy it is to navigate the application, the easier it is to navigate the more users it attracts, and this will go along way in making sure the application have a large number of users. Applications that are difficult to navigate or comprehend are going to most likely fail, that is why Octos Global makes sure applications created are smooth and easy to navigate.
An application when created for iOS platforms requires marketing strategies that are highly competent, as the iOS market is still growing, the users are not in a very large number compared to other platforms. Thus, it’s crucial that while marketing the application on this platform as large a segment as possible is reached out to.
As applications available on the iOS platform include both paid and non- paid, it’s vital to make sure the paid application is priced appropriately. A paid application should be worth the user’s money and should have features that draw the users towards these applications. The iOS Development is highly competitive as the users are less and the applications more, thus the pricing should also be balanced.
Choosing the right iOS application development companies has a significant impact on the final product. The application development company should fit within the frame works of the business and should stick to the vision the company has for the application, in order to create develop and launch the application. The right fit for the company can ensure the application is a successful one.
An application is an ongoing process, it does not end at being successfully launched. For the application to not become obsolete or not lose its users then the developers and businesses need to make sure that the application is constantly developed upgraded and new features to be added to keep the users loyal to the application.
Just having an idea for the application and developing one does not ensure its success. A lot of factors contribute towards the success of the application. OctosGlobal is conscious of this fact and thus is always making sure that the services we provide are top- notch leaving no stone unturned to makes sure the applications developed have team of dedicated experts who are constantly on the look out to develop and create quality applications
How to Choose The Right App Development Method?
Posted on May 21, 2019
Are you about to get started with starting on an app development journey with your business? Or are you simply looking for an enterprise solution? Even if you have hired the finest mobile app development company in California there are certain things to know about. These things would include:
a. A detailed framework of how do you plan to proceed with the development process.
b. What preferences do you have with the app development method.
Usually, businesses are able to take care of the first part, but have no clue about the second part. To get started with the application development cycle, you should know about the right app development method for the final solution.
1. Agile App Development
These days, every second company in the app development business is talking about agile development. The first thing that would strike your mind is what is agile app development and how is it even relevant to the technological solution you are devising for your business problem?
Agile is an app development framework, under which you get started with the bare minimum features required to get your app running in the market. Once you have launched it in the market and you start getting feedback from your consumers in the form of user data, you use these insights to create updates for the app. Hence, you should know that agile is an iterative method which will require updates at frequent intervals.
Most businesses that are going to get an app developed in enterprise format, have a broad idea of the problem they are trying to solve. Hence, it may not make a lot of sense to get ahead with agile, if you know exactly the features you will need in the app.
That said, if you are clearly sending out an app for the consumer market, agile would be one of the best possible ways to get the app developed.
2. Native app development.
One of the most frequently used methods usually put to practice by the mobile app development solutions providers is the native app development approach.
If your sole motive is to put the app in the hands of the users, a critical question to be answered is – what device is the user experiencing the app on? Now, it is obvious that it is smartphone, but the insight you are looking for is the operating system. So, if your target audience resided on IOS as well as Android – how do you get started with the app development process?
Native mobile apps solve that problem for you. Instead of making an Android app and then figuring out how will you pour its features identically into an IOS app, you create separate apps for both the platforms. You treat each app as an app especially engineered for that platform. This way, you can be sure that your app is utilising all the distinctive features provided by that specific platform.
3. Cross Platform Apps.
Your mobile app development company may recommend you to go for cross platform application development, if your end goal is to send out the app as soon as possible while launching it on both the popular platforms.
With cross platform app development, you build an app that is platform agnostic. This means, that the user experience of the app on an Android system will be nearly identical to the user experience on an IOS system.
Within cross platform app development itself, there are several approaches to get the job done:
a. The core code can be written in HTML5. Followed by this, you can use a native app wrapper to dynamically adjust the app for each platform you are targeting.
b. RMAD: It stands for Rapid Mobile Application Development. A specialised way in which RMAD is different from other mobile app development methods, is that the developer doesn’t have to use separate languages for separate platforms. They user working on developing the app can simply drag and drop in the GUI to form a platform targeting app.
c. Hybrid apps: Native apps are entirely dependent on the device installation. Hybrid apps use some features common across platforms by accessing the files installed during the app download. The remaining features, relevant to the platform, are accessed by communicating with a remote server instantaneously,
You can use any mobile app development methodology. What you should have clarity on, are the end goals and the user who would be using the app.
2019 App Development Trends: These Trends Will Change App Development Forever
Posted on March 26, 2019
Mobile app development has seen the most exceptional growth in the history of technology. Up until 2004, when Apple launched the very first iPhone, mobile applications were a category of software only companies cared about.
Today, mobile apps have garnered attention of every single person on the planet. Anyone who knows about internet, knows about mobile applications. They have proven a great business case as well. By 2020, mobile app revenues will touch $189 billion, a growth of more than 100% in four years.
All of this has been possible with only caveat – whatever works today will not work tomorrow, because there will be a new trend to catch upon. Cloud storage, real time emoji, encrypted messaging and what not.
So, here is a list of trends that will dominate and perhaps change the mobile app development world in 2019:
1. Artificial Intelligence and Machine Learning: Yes, AI and ML have been buzzing around for years now. As simple mathematical and statistical concepts, they have existed in academia for decades now; but in business sense, they are still new tech.
Businesses are using AI and ML primarily for:
a. Data Analytics: Artificial Intelligence has the power to provide richer insights which might be missed by the human eye. The very advent of AI means that businesses have started using more and more data for making decisions. This has a primary impact on the business – the entire decision making process becomes more rational.
On a standalone basis, AI has great capacity to provide real-time predictive analytics to managers. Data Analytics was crucial feature levered by AI teams to beat the world’s best chess and Go players. The same logic can be used in data analytics to optimize operations.
b. Automation: The base case for AI is that it can help you automate the very recurring business processes. The capacity of AI is that it gets better as more data is fed into it and before you know, your AI algorithm is ready to take on more intuitive processes simply based on the insights it has garnered by working on the repetitive processes.
c. Research: Using the power of both analytics and automation, AI can push businesses for looking into directions they otherwise would’ve ignored.
Beyond these use cases, branches of AI such as Natural Language Processing are actually helping businesses cut down costs by understanding user queries better.
It does not come as a surprise that investments in AI will touch $77.6 billion annually by 2022.
2. On-Demand Service Apps: Ask any mobile app development company in USA – what is the most aggressively growing category of apps? And the answer will be – on demand service apps.
The entire model of ‘Uber for this’ has spread like wildfire in the startup communities globally. What started with cab service on demand becoming the world’s most valuable company, has now expanded into pretty much every single service turning into an on-demand app business idea – restaurant booking to booking a helicopter to getting laundry done to getting a tutor for your children.
On-demand service apps will only grow in 2019, as business models start evolving and customers start looking for more tailored services.
3. Wearable Tech: The biggest indicator of an industry growing aggressively is when a big player moves into the space. When Apple and Facebook entered the wearables space, it was clear indication of the industry becoming ripe for growth.
Companies like FitBit have already shown the fitness and health application in the wearables space. Now, it is up to the new age mobile app development company to adapt the apps already on the market and make them compatible with the wrist sized screens on the wearables.
4. Instant Apps: Instant Apps as a concept have been around for more than a couple of years now. That said, Google has bundled it into a sophisticated product only recently.
If you have a business in app or game development and you want more users to try it out, you have to know about Google Play Instant. Most of us decide whether we will watch a movie or not by looking at the trailer. Google has taken the same concept and applied it to apps.
Now, with Instant Apps, users will be able to experience your app without downloading or installing it. They can have a cursory experience of the app or game right on Play Store. This is one of the key trends that will implode and change the way we interact with apps.
Irrespective of what industry or business you are in, you should learn more about these upcoming trends. You have to have a plan ready on how you can integrate these new technological trends with your business strategy in the long run.
Advancement In iOS App Development Will Allow Octos Global Solutions To Rank At The Top – Says GoodFirms
Posted on March 12, 2019
The expert mobile development team of Octos Global Solutions are working hard to lead the company in the mobile development industry. Services rendered by the Octos is raising the expectations of their website and app clients and this will soon lead them among the top mobile development companies at GoodFirms.
Octos Global is a renowned and well-established firm based in California. It has been providing staunch and necessary business solutions such as – custom software development solutions, mobile app development solutions, and many other things to different IT-based startups around the world.
Octos Global has a record of fostering Fortune 500 companies, mid-market firms & late-stage startups by offering them the best possible IT solutions to meet their complicated business requirements. Client satisfaction is their principal act, and this is making them the best service provider in the industry and in the list of the top mobile development companies at GoodFirms.
About GoodFirms’ Process
GoodFirms is a B2B process where companies dealing in IT services and developing products can get themselves registered. After verification, these registered companies need to pass through an evaluation process based on three aspects – Quality, Reliability, and Ability. Once the process gets done, these enlisted companies are ranked among the topmost enterprises in their respective categories, which allows the user to choose the best company to meet their needs.
iOS App Development
Been specialized in making staunch mobile applications as per the client’s need, Octos Global has adequate skills and expertise to handle mobile app development requirements of start-ups and well-established enterprises; which strengthens the business growth chances by indulging more clients across successful mobile platforms.
The company has an expert team of iphone app development for end-to-end developments in iPhone apps. They take care of each and everything right from gathering the data, application prototyping, developing an application, testing the application and deploying the final unit.
The below-mentioned review at GoodFirms speaks about the quality service provided by the Octos Global.
WordPress Web Development
Patrons looking for an easy-to-update and flexible website generally prefers WordPress for their work because of the simple and intuitive dashboard offered by the platform. Octos Global renders WordPress web development services to the entrepreneurs and clients wanting to develop a mobile-friendly website.
The company is having an expert WordPress developers team who are well acquainted with the complexities of the WordPress platform. It is the leading company dealing in the WordPress outsourcing in California, which renders custom-built WordPress solutions nourished with templates, widgets & different tools as per the needs. Due to all these commendable services, Octos will soon lead among the top WordPress web development companies at GoodFirms.
The tremendous increasing demands of mobile apps is undeniable. Mobile application usage, especially game apps are in great demand in the market. The customer can convert any idea into a reality with the help of the adaptive team of developers & IT experts of Octos available all the time. Developers have the expertise to crack the tough challenges, in order to deliver intuitive game applications.
Nowadays, gaming is the most demanding form of entertainment in every corner of the world. Due to this tremendous market exposure and the benefits in boosting the profits, many companies are now investing in developing games. The team of Octos serves gaming services to amplify the growth prospects of the various organizations and this will soon lead the company in the top companies for game development at GoodFirms.
GoodFirms is maverick B2B research and reviews firm, based in Washington, D.C. GoodFirms’ comprehensive research process allows the companies to boost their online reputation by ranking them. It also allows the user seeking mobile development, and WordPress web development services to pick the right company to match their needs.
About the Author
Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C. based B2B Research Company, which bridges the gap between service seekers and service providers. Anna’s current role lingers her to shape every company’s performance and key attributes into words. She firmly believes in the magic of words and equips new strategies that work, always in with ideas, something new to carve, and something original to decorate the firm’s identity.
What Features In Android Apps Do Businesses Look Out For
Posted on January 9, 2019
Android continues to dominate the mobile platform landscape, with business houses streamlining their functionalism with dedicated mobile apps. In recent years, Android application development has undergone several upgrades, with cloud-based apps, instant apps and now IoT penetrating into the domain. Android, with a market share of over 85%, leads the landscape and the reputed developers are carrying out a good work, strengthening their client’s business applications. For every modern enterprise, mobility has turned out to be a crucial aspect, with customers spending more time with their smartphones than computers. As a business leader, you must be on the lookout for the most updated features to be incorporated in your Android apps.
Here are some of the features that established businesses look forward to have in their apps.
Instant apps on Android
You must note, that most of the smartphone users do not use all their apps on a daily basis. A report released by TechCrunch reveals that on an average, a person uses only 9 apps on their smartphones each day. In order to do away with the issue of apps occupying unnecessary space in the phones, Google launched Android Instant Apps in October 2017, where one could use the app without even installing it. Since then, business firms have been integrating this feature into their apps, so that they can serve a purpose without adding to the junk on the users’ devices. Presently, most of the leading firms are collaborating with a reputed Android app development company to develop instant apps for their business.
Payment through apps
The e-payment industry is striving to turn the transactions completely cashless. In this context, it is important to note the rising demand for secure payment mechanisms through apps. Integrating the payment mechanism through mobile apps in each business greatly enhances the ease of making transactions. Often, customers move to a different website due to the lack of proper payment gateway in an app. With more businesses embracing this feature, mobile app payments are gradually making the way into the mainstream. It is important to understand the desired payment option of the customers and integrate the channels into the gateway. However, it is challenging to develop secure mobile payment apps. Business firms should collaborate with accomplished Android app development companies for this particular feature.
Android application system based on cloud
Cloud-based mobile apps have been in the industry since 2016. However, the buzz will continue in 2019 as well, as ‘data’ is an important element in the operational mechanism of every business. As a business professional, you must realize that the information needs to be stored securely. The cloud-based mobile apps for Android greatly leverage this point, while allowing access to the desired personnel simultaneously. In case you have not yet got a cloud-based app, it is time to get one. Reach out to one of the companies specializing in Android app development in Orange County and develop a robust cloud-based Android app for your business.
By 2020, the world will be having over 20 billion connected devices, thanks to IoT. With IoT integrated mobile apps already in the market, the trend is gaining popularity swiftly due to the security it assures. Several home automation businesses have been using IoT apps these days. Google has already made contributions to the development of AI and IoT. In the coming years, it will be looking forward to develop more IoT apps for Android. These apps will enable you communicate with your customers smoothly, while managing a secure backend.
VR and AR apps
Business apps integrated with augmented reality and virtual reality are likely to dominate the Android application development industry in the coming months. Ever since the craze created by ‘Pokémon Go’ faded away, business firms have been collaborating with the Android application development companies to include similar features in their apps. AR is growing at a greater pace, as compared to VR. Incorporating VR and AR into your apps will be effective in attracting customers, besides lending an edge to your business over your competitors.
Users prefer using mobile apps, as compared to mobile web, which makes Android apps one of the best ways to help a business engage with its customers. It can result in a substantial improvement in sales. With every updated version, Android has improved with its array of offerings. In 2017, Android Oreo emerged as the 15th version altogether, as a faster, more secure and powerful version.
You may get across to the reputed companies specializing in Android app development in Orange County to integrate the latest features in your business applications.
What Could Be The Reasons Behind Your MobileApp Not Working Properly?
Posted on November 15, 2018
Mobile phone plays a very important role in everyone’s life nowadays. There are millions of applications in the app-store. For a particular need, people have lots of choices with different applications. It is very important for an organization that their department handling mobile app development builds the application properly and the application doesn’t face problems like crashing, freezing, slowing down and many more. If they have these kinds of problems, customers will easily switch to another app and that is where you would lose the game of capturing the potential market share effectively.
It is very important for the organization that it solves these problems as early as possible. There are many mobile app development companies which state how there are many reasons behind your mobile app not working properly. One can remove these common bugs and make one’s mobile app much more efficient. Following, you would find a few reasons why the mobile app is not working properly-
Error Problem: When an app is developed, there is a high chance that the app crashes down or you come up with some other problems. This has happened with many apps such as Whatsapp and others. Avoiding this problem is very difficult as you need to conduct more and more tests, solve the problems as and when they occur, also, as fast as possible. One more thing you can do here is- frame a really good message on the error page. This helps the customer sustain this app for a more longer period of time just for the entertainment purpose if possible. A good message on the error page can buy you more time so for solving the problem-at-hand.
Network Management problem: Network issue is a very big, yet, a common problem that you may come across. The mobile app development service provider uses a really good network. Sometimes they assume that the users of the mobile app have the same luxury as them, which they don’t. The users may face several issues regarding the network. You should confirm that your app works on every kind of network, and has a data saving mode or a less data-consuming mode. This helps you capture greater market share as compared to the rival’s. One can confirm this by testing the application with different network ranges.
Proper Testing: Remember the old saying “first impression is the last impression”? This holds true for every situation. When an organization launches an app in the market, it is very important that it goes through a proper test. If it doesn’t happen, then it becomes a big problem because people may face problems like crashing of app, performance problems, and so on. This leads to a very bad impression on them because of which you might lose the game without even getting a proper start. Conducting proper tests is very important for each and every product or service you provide, right?
Write simple codes: When a coder makes the app, they want to write one of the best codes. During this process, they end up writing a very complex one. This creates a problem on the mobile phones. The code should be very simple. The simpler it is, the better it would work. Try to write codes as simple as possible because simpler codes also provides better and more efficient performance as the mobile app.
Memory management problem: Nowadays everybody likes to operate more than one app at a time. It is very important for the mobile app developer to have a really good app memory management which does not crash and doesn’t take much space while using. This is because not everyone has a high-end mobile phone. It becomes very important that your mobile app takes very less space to perform at its best level. Everyone like such a kind of mobile app and this helps you in capturing a bigger market.
A mobile app’s success depends upon how well the app is working. True, one might not have as much money as the big giants such as Facebook, Instagram etc have, but if one is able to solve the above-stated problems, it still makes your mobile app quite efficient and appealing to the users. For this, one can hire the best mobile app development company California. Mobile app development company is there to solve the problems faster and make the application’s experience better for its users.
Tips for Building Mobile App without Breaking the Bank!!
Posted on August 21, 2018
The evergreen market of mobile apps is only expanding its roots by developing more of more cost-efficient Android and iOS apps which will eventually bring growth to business. During the past years, mobile app development services are getting less expensive as around 90% of businesses are prioritizing to have their own application than to rely on others.
According to Gartner survey, only 32% of organizations undertaking mobile app development are designing for mobile first whereas rest are still continuing with web-based content structures. So in particular, what strategy should a small business follow in order to entertain numbers of downloads or to intensify sales? Well…relying upon free options that drive downloads for your Android or iOS app could be extremely helpful but the same is not always equally fruitful.
It is well-understood that sometimes businesses need to spend a little more on enhancing the outlook of current UI or developing social media marketing strategies to intensify the number of downloads. However, the same options need not to be expensive whereas can be easily combined with free options. Below-mentioned are some tips conveying smart mobile app development solutions that won’t ask you breaking the bank:
1.Strategize Idea, Select Niche And Determine Your Market!!
You’re all set with an idea and you find it great as well, but what about others? Possibly your idea would be a game-changer that offers an entirely new service or simply improve the old one. Now, that you’re ready with the idea, you need to emphasize on the fact that what problem will your idea solves?
Afterwards, you’ve to decide one niche which helps you to figure out the market that you’ll be doing marketing for. If you’re creating app for already-known business then you’re aware of its client-base but same is not an option for un-associated app. It surrounds with bigger challenge as finding people who would like your idea is hard.
2. Start Small, Spend Big!!
It is true that generating big revenue out of small niche is not a wise talk itself. Therefore, you need to think of cross platform mobile development which follow simple business strategy that broadly concentrates on scaling up your app (slowly). Your app should be attractive enough to handle the complexity of both; market and enhanced features.
Then only your proposed idea will make money and you’d probably generate revenue out of it as well.
3. Social Media Marketing: Stuff You Should Pay For!!
When you’re all done with idea, purpose, niche, target market and revenue generation, then it comes to enhancing your mobile app value in the market i.e. marketing stuff. Most of the business think of doing this on their own but the reality is, professional help denies plenty of potential pitfalls that might sink your business sales even before you feel ready to enjoy the ride.
There are various SM platforms and each one of them requires different strategies when it comes to enriching productivity thus, it is advisable to plan separately for each platform. The search engines also keep on improving their algorithms in order to make users engage with more relevant and authentic results. So it not necessarily possible for you to stick to a single plan and claim success every time.
What’s Crucial in the End??
Engaging with day by day improving and advancing mobile app development solutions is what helps you to spend your money wisely as majority of successful apps tends to be developed by experienced people. However, balancing between free ways of marketing and paid campaigns of branding is also essential.
Secrets Of Creating The Best Apps, And The Future Of Apps
Posted on July 19, 2018
Day by day advancing technologies and innovations are way forward to replace the traditional approaches of getting information. With time, the idea of downloading an App will be considered the same as stepping out of your house to buy things which can be purchased online. As more artificial intelligence triggered ways of accessing information are making their way to the market, Apps seems to be extinct soon just like the dinosaur had.
In the 2017 survey Gartner concluded, there were approximately 2.2 million iPhone apps listed in the Apple App Store out of which only 2% meets with break-even point. In today’s fast-developing world, convincing customers that Apps are worth downloading is not less than a challenge. However, the Apps are still here, therefore, it is equally important for designers to make them as simpler, funnier and smarter as possible.
Last year in an interview covered by Forbes community members, it is revealed that “Most of the clients want multiple features in their future app which somewhere results in complexity. But in actual, less is more when it comes to app development.” Here are a few tips that will help designers in developing useful and smart apps:
1. Concept of Analyzing End-to-end Customer Experience
No app can develop in the void of proper research and requirements. It is more than important for a developer to first understand the customer’s experience with the product or services for which he is assigned to do iPhone app development for. Apps normally play an integral part in showcasing the unique, useful and basic idea of a brand, therefore, evaluating the role it will play in the market matters a lot.
2. The 80/20 Rule of Targeting Customers
Apps are one of the most-used marketing trends to attract consumers towards a particular brand and 80/20 rule somehow applies in all. In 80/20 rule, 80% mainly describes the used cases while left 20% demands the edge cases. According to a research, designers should develop an app keeping in mind the 80% of already use cases as they’re creating a buzz in the competitive market already. The 20% often ends with a clunky and heavy app as it tries to please so many different personas.
3. The Mantra of Simple Inputs and Efficient Outputs
Almost every user acts like a multi-tasker or, possibly is a multi-tasker… who knows the reality but one thing that 100% sure is, no user wants to put in extra efforts to get expected outcomes. Major apps are designed keeping in mind that a user can access it using one finger, usually thumb, easily. Simple actions such as swipe left, right, up or down should be the core idea of gestures as users liking them a lot. Successful Apps like Tinder and Google Now are using card-based designs which call simplicity and easy decision-making for the users.
4. Structuring View on the Basis of Frequency
The common mistake that most of the designers make to showcase all the features and functionalities on the main page is not balancing between “less frequently used features” and advanced used features” of the app. The banners or features displayed most prominently on the main page of an app purely depends on the frequency of use.
Designers should focus on maintaining simplicity, analyzing 80% of use cases and, estimating the frequency of features used while trying to serve iPhone app development services. All these practices help them in making apps easier, quicker and smarter as the future of Apps truly lies in utilizing them as a seamless part of life.
Here is How Chatbots Improve Customer Experience On Your App
Posted on June 27, 2018
Customer experience is much more than just a metric for a mobile app to tick. Here is a stat to prove just that:
According to Huffington Post, 85% of customer churn due to poor service was preventable.
This just goes to show how passive strategies used by mobile app development services can cause business harm when it comes to customer service. One other hand, many mobile app development solutions providers are told by businesses that although they want their customer service to be excellent, their scale does not allow them with the resources required to expand their customer services. This lack of resources can be an impediment to getting more customer executives on board, providing 24 x7 customer service or for providing instant responses. Such services are available in abundance to the deep pocketed brands. A chatbot solves this exact need gap.
Here are the numerous ways chatbots can be of great help to your app by creating a better customer experience
1.Even if your customers do not communicate it, the availability of the business 24 x 7 is a latent need. According to Forbes 51% people say that a business needs to be available 24 x 7. Now, this is not a conventional service for a business. This is a not a mobile app development need which will immediately show increased demand; nor is it an app development need which can be clearly monetized. Think of this as the topping on the cake; you can always have a cake as it is but you will always prefer one with a topping.
Now, it is not necessary for you to put in a team of customer executives who are responding 24 x 7. There are multiple AI powered chatbots which can take care of the repetitive queries; if not, they can send the customer message forward to your customer executives who can remotely communicate with the customer or flag the request for next day.
2.It creates a more approachable channel of communication for your customers. Most of the customers already believe that talking to a brand is difficult. There are long waiting hours in offices and stores, the phone systems put them hold and no one knows what happens to the emails – this may not be the reality but customers definitely believe this. This is exactly the reason why when a brand responds immediately to customer queries, it delights them!
Now, you may believe that your social media presence or the WhatsApp number provided on your website or the toll free number you have booked are all creating an open channel for your customers – this may not be the truth for your customers. The first things people do these days to know about products is to Google them. They land up on the brand’s website and look for their answers. Won’t it be more effective if a chatbot is available right at your homepage? Approximately 46% customers prefer messaging instead of emailing.
3. Chatbots can provide instant responses and have consistent response rates. When it comes to human customer executives there are several things out of your control as a business – their efficiency rates both in terms of picking up customer queries and their ability to solve them instantly, is one of these abilities. A chatbot can single handedly bring you immense control in both these areas – picking up more customer queries and solving them instantly.
Here is how – a chatbot is not supposed to pick up specific queries; it is a communication channel which will respond to all customers instantly. Second, even if you have an experienced customer executive in place, she will need some time to solve the query; a chatbot on the other hand can give instant solutions like links to tutorials, blogs, e-books or actual answers in case the query is common amongst customers.
The Top 10 Mobile App Trends That Are Going to Make It Big In 2018
Posted on November 28, 2017
We have hit the final quarter of the year 2017 and to say that this has been an eventful year would not be wrong. With a number of mobile trends, which redefined the digital landscape, the mobile app development vertical has received a phenomenal response. Technology is brimming with new innovations hitting the market every day and it has become important than ever to brace up for what is to come. As we are around the bend to 2018, take some precious moments of your busy schedule and have a look at the trends that can take your mobile app development company to new heights of success.
- IoT Will Continue to Rule Technology Landscape
The idea of a smart home, smart school, smart health, smart cities and industrial IoT sounds good and the IoT apps have already started becoming mainstream. As the demand for connected things will surge, the smart devices will require more apps to manage this. By the year 2021, IoT is expected to become a $662 billion industry and thus the developers will have to keep innovating new apps to leverage the complete potential of the IoT landscape.
- Blockchain is Already on The Move
By the time 2017 is going to end, the total value of the global blockchain, which tends to be the technology that forms the basis of cryptocurrency like bitcoin, will hit the value of $340 million. The unbreakable data security associated with the blockchain development is continuously pulling up the figures of this vertical as the underlying ledgers cannot be modified without making alterations in the previous data. Hence, theft in the blockchain technology is next to impossible and therefore is going to be at its peak in next year.
- Virtual Reality Will Be More Prominent
Virtual Reality or VR is one of the technologies, which has garnered plenty of attention in the past few months. With its help, the companies can train their employees and pitch their products to the audience in virtual showrooms. It enables the promotion of various products by making it highly interactive owing to the perfect blend of technology and photography. So much to offer, it is surely bound to make it big in the upcoming year.
- Accelerated Mobile Pages Will Be In
Since the inception of this technology by Google, the speed of the page loading in mobile devices has accelerated to a great extent. This trend will transform all the approaches of Android app development and is bound to reduce the bounce rate significantly. It will also help the publishers in increasing the visibility of their ads, thus leading to an increase in the number of the visitors.
- Artificial Intelligence Will Increase Automation
Right from the customer service to chatbots, marketing to analytics, Artificial Intelligence has so much power with it that is ready to take over the development world. It will continue to surprise the customers in a lot of ways by including automation in the business vertical. Smarter and faster automation of content generation, emails, industrial manufacturing, etc. AI will continue to engage the customers in the year 2018.
- Security is Going to Take the Spotlight
With the introduction of thousands of app every single day, data security has become one of the major concerns for the developers; owing to the amount of personal data stored within. The applications that have built-in security features are garnering popularity amongst the users. Therefore, development of more secure apps has become the foremost task of the app developers.
- On-Demand Apps Will Become More Diversified
On-demand apps are preferred as they offer prompt and reliable services, for e.g. Uber and Lyft. Taking a cue from such companies, other apps are preparing themselves to offer better features to their customers. Thus, the on-demand apps are going to be the golden opportunities that the developers need to take advantage of in the upcoming year.
- Edge Computing Will Be Pushed to the Forefront
Industry leaders like Cisco have introduced software, hardware, and services that stand testimony to this upcoming trend. As the number of devices that communicate data via IoT are increasing, sending data to the cloud will surely need edge computing in the upcoming time.
- Proliferation of Cloud-Based Apps
The number of apps driven by cloud technology will increase tremendously in 2018. These mobile apps are more beneficial to the enterprises as they will be able to alleviate the issues related to data security posed by BYOD technology and will thus ensure the safety of their data. As per the forecast done by Cisco, the apps based on cloud will drive about 90% of mobile data traffic by the end of the upcoming year.
- Cross-Platform Tools Will Become More Powerful
In order to deliver the maximum usability, compatibility of an app with multiple platforms is surely a must. An app developed solely for a single platform will limit its user base as compared to the one which can be run on almost all the platforms. The cross-platform app development is giving rise to user-friendly and multi-featured apps that can easily be supported on all the major platforms.
If you are looking forward to making it big in the next year, then it’s time to pay attention to the upcoming trends and witness the growth of your business. The trends discussed in this write-up will surely revamp the way the businesses have worked and will give you a chance to welcome more success for your business.