Best Practices to Increase Mobile App User Engagement
Posted on June 22, 2020
“Got 300 download in the first month” – my mobile app is a huge success too, “what happened I have lost 50 users” this is the issue that most of the businesses are facing today. – According to a recent survey, more than 65% of the customers disappear within the first month of downloading a new app. Only 25% continue using it for a longer time. Brands and corporates are spending an enormous amount of money on acquiring users. The major problem is after acquiring users, the thing is to keep them engaging.
Engagement and User retention
Mobile engagement and user retention are two key metrics that define the success of your mobile app marketing.
Engagement – it describes how many active users are using the app. Ideally, highly engaged users are the one who participates for 11 or more app sessions a month.
User retention – as per the industry benchmark, it is the percentage of the app users who return to use the app within 2 months of their 1st session. However, depending on the nature of the mobile app, it is a different definition of engaging users and user retention.
To increase mobile app engagement and have more users using your app it is important that you work on the strategies to improve the numbers.
Easy on boarding process
The downloading app process should be basic and quick. The more difficult it is to begin using the app, it is more likely that your user is to leave it in between.
Simplify the sign-up process
Reduce the number of onboarding steps that are required to “Signup” – include multiple ways to register like login with Facebook, Gmail, etc.
Provide users with basic instructions of using the app and the features but make sure that you do not barge them with loads of information.
Educate through actions for e.g. walk your user through main actions inside of the app and let them see the results themselves. Let your users know the primary gestures and functions so that they can enjoy using your mobile app.
Push notifications encourage your users to see what the app is providing new. Like for e.g. if it is a song app, you notify the users revealing top new songs for the weekend or if it is a photo editor app offering new filters and collage designs for your customers to try. Send selective timely notifications based on your app. The notifications can be customized by effectively targeting the devices your users are using, platform, and more. Push notifications have been around for years, but if incorporated strategically they significantly increase your user base.
Offer discounts/ rewards
If your business model allows you to offer your users discounts/ rewards/ or loyalty programs, it is important to capitalize on the opportunity. Not only do these programs attract users to use the product, but it also makes users feel significant and important to your brand.
Encouraging 2-way communication
Brands who want to have a strong base and wants more customer downloading their app needs to know that communication is the thing. Customers feel appreciated and cared for when their queries are answered. Showing response and addressing their concerns boosts your engagement, encouraging more positive reviews for your mobile app. This in turn will build a long-term loyal fan base.
Keeping your app updated
Regular updates when notified to the user in-app stores and demonstrate to your users that you are committed to your app. They are also a great way to market new features to your users.
You can include location-based app suggestions
Mobile apps can make suggestions based on your location, habits, or even the current time. For e.g. a music app will display notifications when you plug in the headphones and the GPS system can activate itself when you link the device to your vehicle. Social networks can suggest events that are happening nearby.
The user can adjust the notification radius receiving suggestions for events in their vicinity.
Apart from the above-mentioned tips, to increase mobile app engagement you can add spotlight indexing, use deep links, add home screen quick actions, in-app messaging.
Now that you have tips ready to boost the app engagement of your mobile app. But before you rush to implement these tips, remember that creating a high-quality app is still the first requirement.
And do not forget to listen to their feedback, make your app social media friendly, and update often. Oh, and remember to run A/B tests for your marketing. You can test your copy, pictures/videos/GIFs in your rich notifications, emoji, and other stuff.
But don’t feel discouraged if all of this seems a bit overwhelming. OctosGlobal is an app development company in California with a knack for building engaging mobile and web applications. So, let us know if you have a challenging project we can help.
Application Budgeting Approach and Essential Factors
Posted on April 2, 2020
Business today, irrespective of the segment they belong to are entering into the application segment. The application development segment is growing in large numbers. Developing applications involves a lot of planning and proper execution. An application is a long-term investment and proper financial design and budgeting is required to ensure the applications that is developed is well budgeted to accommodate the changes that would be required, in order to be successful. An approach to formulating a budgeting plan should include for factors such as hidden costs testing of applications, a regular upkeep and maintenance. Its highly probable that a business may sometimes underestimate the cost of developing and maintaining an application. It becomes vital that we have a strategic and well formulated budget in place.
A Game of Numbers
Today as we see a rise in the number of businesses using applications to reach out to their customers, we as a business also need to understand budgets and the cost involved in order to build a compelling application. Applications involve time as well financial investment. Before we start developing an application, we need to be aware of what it takes to build, test launch and maintain an application. While developing an application some of the key factors that contribute to the cost of building an application include:
- Business segment, size and finances
- Whether the application is going to be a native, mobile or web application
- The design and final outlook of the application
- Add on features like artificial intelligence and virtual reality applications
- Availability on iOS, android and web based
- Data storage capacity
- Room for change and upgrades and maintenance
- API’s and the design of the application
- Using the right tools for development
Back to the basics:
As the technology grows the features and elements added in an application are changing. Businesses earlier who had only a website are now converting their approach to develop and launch applications. In order to understand what functionality your application is going to serve you need to first understand what it is you want from your application and what is the purpose of developing the application. Deciding if you want to build the application separately for the iOS, android or the web is the starting step of your budgeting. The new buzz word is cross platform applications. Business can now decide if they want to either build an application on the native platform or develop an application that is neutral and then use it across the multiple native platforms.
Key Features of your application
Sometimes in our enthusiasm to develop an application we feel the more the better, hence we want to add all the features possible in the applications. The right number of features, the design, the outlook and testing of the applications are all factors that would contribute towards building your application. Also remember testing is an integral part of any application development as it helps you fix any problem that may arise so always budget for testing of your applications.
Long term planning
One vital element to keep in mind while designing is to always keep room to add on features upgrade your application and ensuring you planned enough to have solid back end support team. Also make sure you budget for the maintenance and upkeep of the application as sometimes we may tend to overlook this essential and important aspect. Budgeting also include for regular updates and bug issues.
Marketing and advertising need to account for while developing an application. For an application to become successful every budgeting plan should have room for marketing. With competition sky high we need to ensure we have solid marketing plan to ensure that we reach out not only to our existing customers but to new markets and segments as well.
In the end every factor contributes to the Success
Developing and designing an application is not an easy task. We need to make sure we pay attention even to the minute of details. Ensure that your application has a strong foundation in terms of the data storage libraries that you use, the design is not a complex and complicated one , the user interface should be smooth and compatible on the platforms on which it is going to be launched on. A well thought out and structured budget will help you launch an application smoothly, connect with your users better and prove to be a good investment for the long-term growth of your business.
Our team at Octos Global has experience in building applications that are of superior quality all the while adhering to the clients’ budget requirements. Our clients are given exactly what they were looking for, as we not only customize to serve our clients better, but we are also flexible in order to accommodate our clients demands. Octos Global always aims to deliver to our clients needs and requirements.