Attributes That Take Your Mobile Application To The Next Level

Posted on March 3, 2020
Kevin Bell

With over 1 million mobile apps available in the major store apps today, businesses globally have recognized the importance of having mobile apps. Mobile apps are becoming increasingly competitive. Businesses worldwide are finding it challenging to be discovered and make a huge in this sea of mobile app competition.

About 89% of the users spend their mobile time on mobile apps 59% of all traffic is mobile

Mobile Apps Have All The Answers

All thanks to their unique attributes, no wonder they have prospered so much. These features provide convenience and make it efficient; an app can do a lot of. For example, using the device location to fill contact forms, push notifications, scanning card information, sign contracts, map customer’s location for the salespeople, take snapshots for documentation, optical character recognition and so on. Businesses have to be aware of these unique attributes that mobile devices can offer and set the strategies accordingly.

Scroll down to know what the innovative attributes are that users are looking to have in the mobile apps.

Developing for both iOS and Android

Android and iOS are the two most popular mobile app development platforms. However, it limits your users if you have specifically designed Android apps or iOS-based mobile app. This dilemma can be eliminated by developing the app in a cross-platform development framework. This way you can tap into a wider audience.

 Notifications

It is one of the prominent features of mobile app development. The notification acts a direct communication with your customers/ users. It can be used for sending promotional offers, reporting, monetizing new opportunities, etc.

 Ratings and review

Ratings and reviews act as a window, providing clarity to the users about how the products and services are.

Reviews are brief feedbacks. This feature helps you to know how your products and services are doing. It shows that you care about their given ratings and work on to improve it. Having a rating/review feature will be a plus, as it acts as an authenticity towards your users. Displaying the reviews whether good or bad shows that you are willing to stretch for your customers.

Easy payment gateway

A secured payment gateway gives peace of mind to the users. Knowing that their payment details are stored with optimum security. The easy payment gateway feature provides instant payment methods from the eCommerce apps.

 QR/Barcode scanner integration

QR and Barcode Scanner are an exceedingly profitable feature in the mobile app to have. This minimizes the paper use and allows the user a convenient way when it comes to scanning coupon codes, tickets, travel reservations and so on.

The QR code is picked to be framed and scanned in order to redirect a user to an item detail page which saves time, providing users to have a pleasing user experience.

Order tracking

This is a must-have feature for eCommerce portals. Because your competitor’s mobile app has, and you too need one. Not only this, order tracking will provide you the entire information about the logistics. A good mobile app will have order tracking feature as buyers prefer to know about their order placed and when the package is going to be delivered.

Voice search

Voice search is a revolutionary feature that most of the mobile apps are now having. In fact, it will soon be a must-have feature that is transforming the user experience in future dates. The features let the users verbally command the app resulting in an innovative technique of voice search.

 Face detection

We live in a technology advancement era where the security protocols are beyond imaginative. Companies are choosing face detection as the security element to have theirs in their mobile apps.

 Location

This is one of the primary features that a mobile app must-have. This feature helps in broadcasting accurate location, place and time in real-time to your users. This is extremely helpful to the eCommerce companies in targeting the right customer services.

 Chat service

This feature is extremely beneficial if you are running an e-commerce portal. The chat service provides immediate help to the users – a low-cost alternative to resolve your customer complaints immediately.

 Social logins

Users are passionate about social media and love to be connected to different social media platforms. Therefore, having a social media login feature is mandatory. Perhaps, it is one of the prime requisites that your users will look to have in the app.

 Ability to work offline

This is an advance feature that doesn’t require an Internet connection, which means the users can work offline. The app is integrated in such a way that it allows the users to access the information and deal with the situation in the event of no Internet connection.

 Delivering Mobile Apps – For Startups & Businesses

From concept to development, OctosGlobal covers the entire mobile app development cycle no matter how diverse your business needs are. Our ability to meet your needs stem from our experts who have years of experience in handling global app solution services.

Here is How Chatbots Improve Customer Experience On Your App

Posted on June 27, 2018
Kevin Bell

Customer experience is much more than just a metric for a mobile app to tick. Here is a stat to prove just that:

According to Huffington Post, 85% of customer churn due to poor service was preventable.

 This just goes to show how passive strategies used by mobile app development services can cause business harm when it comes to customer service. One other hand, many mobile app development solutions providers are told by businesses that although they want their customer service to be excellent, their scale does not allow them with the resources required to expand their customer services. This lack of resources can be an impediment to getting more customer executives on board, providing 24 x7 customer service or for providing instant responses. Such services are available in abundance to the deep pocketed brands. A chatbot solves this exact need gap.

Here are the numerous ways chatbots can be of great help to your app by creating a better customer experience

1.Even if your customers do not communicate it, the availability of the business 24 x 7 is a latent need. According to Forbes 51% people say that a business needs to be available 24 x 7. Now, this is not a conventional service for a business. This is a not a mobile app development need which will immediately show increased demand; nor is it an app development need which can be clearly monetized. Think of this as the topping on the cake; you can always have a cake as it is but you will always prefer one with a topping.

Now, it is not necessary for you to put in a team of customer executives who are responding 24 x 7. There are multiple AI powered chatbots which can take care of the repetitive queries; if not, they can send the customer message forward to your customer executives who can remotely communicate with the customer or flag the request for next day.

2.It creates a more approachable channel of communication for your customers. Most of the customers already believe that talking to a brand is difficult. There are long waiting hours in offices and stores, the phone systems put them hold and no one knows what happens to the emails – this may not be the reality but customers definitely believe this. This is exactly the reason why when a brand responds immediately to customer queries, it delights them!

Now, you may believe that your social media presence or the WhatsApp number provided on your website or the toll free number you have booked are all creating an open channel for your customers – this may not be the truth for your customers. The first things people do these days to know about products is to Google them. They land up on the brand’s website and look for their answers. Won’t it be more effective if a chatbot is available right at your homepage? Approximately 46% customers prefer messaging instead of emailing.

3. Chatbots can provide instant responses and have consistent response rates. When it comes to human customer executives there are several things out of your control as a business – their efficiency rates both in terms of picking up customer queries and their ability to solve them instantly, is one of these abilities. A chatbot can single handedly bring you immense control in both these areas – picking up more customer queries and solving them instantly.

Here is how – a chatbot is not supposed to pick up specific queries; it is a communication channel which will respond to all customers instantly. Second, even if you have an experienced customer executive in place, she will need some time to solve the query; a chatbot on the other hand can give instant solutions like links to tutorials, blogs, e-books or actual answers in case the query is common amongst customers.