Evolution of Social Media and how it Changed the Marketing Game

Posted on November 4, 2020
Kevin Bell

Social Media over the last few years has bloomed and flourished. We have become a generation of tweeting, snapchatting, instagramming and Facebook. Social media has managed to take the world by storm and made the world a small place, diminishing the geographical boundaries virtually. It has impacted individuals and businesses alike. Businesses today have taken to social media to advertise and market their products and services. Let us dive into how and why social media has changed the marketing game for businesses:

Social Commerce

Social Commerce is on the rise and going by trends it looks like it’s going to expand and grow in the coming years. Platforms such as Instagram and Facebook have been used by brands to not only market and advertise their products but also use this as a platform to sell their products. Brand and businesses alike are going to use this trend and incorporate it into their marketing strategies. The fact that brands get more visibility and can reach out to a larger audience is one of the factors that led to their rising popularity.


Social Media is growing and along with it so is the social commerce space and this has been quite a boon and advantage to businesses and brands. As they incorporate social media into their marketing strategies brands and businesses are now becoming more visible and can reach out to a larger customer base. Social Media has now become a vital and important platform for brands and businesses alike to connect and reach out to their customers. Social media has also helped brands create more traffic on the brand’s websites and build consumer awareness.

Influencer Marketing

Social Media has given rise to new social marketing strategies and trends and one popular trend that is on the rise in influencer marketing. Social media has given rise to a whole new career of people who engage on these platforms and make a career out of these platforms, these people are called influencers who have a following based on the content they offer. An influencer is someone who has the power to impact the purchasing power of his/her audience. Brands and businesses collaborate and work with these influencers closely to promote and create awareness of their brand. Influencer marketing also gives them access to the audiences the influencers cater to which helps them increase and expand their customer base.

 Customer Engagement

With the rise of social media, one of the emerging trends of social media is how brands and businesses engage and connect with their customers. Today we see a personalized way of connecting with customers through social media. This has been a benefit, as it becomes easier to understand what the consumer is looking for from the brand. It also allows brands to understand and solve any problems that the consumer may face in real-time. This leads to customer satisfaction and helps in creating loyalty towards the brand. Also collecting data and feedback and analyzing them has become much easier.


One of the biggest advantages of using and incorporating social media into your marketing strategies is that it is budget-friendly. Social Media platforms are mostly free and thus all you need to do is create your brand’s profile and start posting content. One thing to keep in mind while using social media is that the audience and your consumers are extremely intelligent and if you want to reach out to a larger audience then you need to post content that is relevant and significant.

What does the future look like?

Social media platforms are on the rise and more and more brands and businesses are using these platforms. With the rise of popular trends like social commerce, digital marketing, and influencer marketing social media is on the rise and here to stay for a long time. Using these platforms wisely will lead to success and will prove beneficial to brands in the long run.

The key to success in social media is:

  • Stay relevant and post quality content
  • Connect and engage on a personal level with your audience and consumers
  • Link your websites and blogs on social media and direct traffic to them
  • Build customer reality
  • Creativity and innovation should be your mantra
  • Keep your customers posted about the latest news

Using these platforms wisely will lead to success and will prove beneficial to brands in the long run.

What to Look Out For In The Social Media Space in 2020?

Posted on August 4, 2020
Kevin Bell

Social media today has become an integral part of our lives. The digital space in the form of social media has impacted businesses and individuals in a colossal way.

Businesses, entrepreneurs, bloggers and artists alike are using the social media space in an enterprising and creative way to reach out to their target audiences, today investing in social media marketing strategies and digital marketing strategies can be a game changer for your business and you. With the entry of social media, the marketing strategies have shifted, and the digital marketing space has transformed in massive ways.

Trends to keep a look out for:

The social media space and social media strategies keep changing and keep getting upgraded and improved, in order to stay on top of your game you need to keep yourselves updated with these trends. With businesses shifting their focus to the social media markets and social commerce, we bring to you some of the trends to look out for:

Building Relationships

The focus is now on cultivating and growing relationships with your customers that go beyond just selling them your products and services. To connect and establish yourself with your customers and audiences, should be the focus of businesses. This helps you learn what your customer is looking for from you and delivering them. As this is the digital space its even more important to connect, relate and understand your customers. Engage with your customers at a personal level and this will help you in the long run. Social media trends may shift but a personal relationship will last for long.

Virtual Influencers:

Today with the way technology is so rapidly expanding and upgrading one such emerging trend to is the virtual influencer created through CGI effects. Customers can connect and chat with them and also get an exclusive experience with the virtual influencer. This is one trend to look out for in the coming days as this a trend in the infancy stage and it has a lot of potential to explore. Using this you could also craft your digital marketing ideas, so you have a unique and an attention catching strategy.

Broadening your tools for data analysis:

The once popular tool that is losing its relevance today is the vanity metrics that was used to measure the success of the social media strategies and it is now evolving into a more relevant metrics that look and dig deeper. Organizations are investing in more advanced tools that encompass a broader ranger to get accurate numbers.  Social media marketing and strategies are becoming more relevant by the day as they offer a wide variety of advantages and quantifying their success is important to know how to move forward.

Content is King

Today with audiences spending so much time on their social media platforms, and to keep them engaged creative content with absorbing matter is they key to success when it comes to social media marketing strategies. Videos are going to be a very integral part of the trends to watch out for in the coming days. The possibilities that videos offer is varied and vast and, in this space, the more creative you get the more audiences you are going to attract.

Honesty and Reliability

The influencers segment on the social media platforms has become huge and is an integral part of social media marketing strategies. Before any collaborations and partnership with influencers you need to do a thorough investigation of the influencers and if they are compatible with your brand and what your brand stands for. One important aspect in these partnerships is to make sure the influencer you partner with is honest and sincere in their approach. One other factor to consider is to make sure their content and the narrative they put out are in sync with what your brand stands for.

 A Look into the Future

Social commerce and digital marketing is the way to go especially in the future ,especially with current situation we are facing , videos , stories , integrating and diversifying into the various social media platforms is the going to be an integral part of all your marketing strategies. One thing audiences, customers and consumers get attracted towards is your creativity mixed with humor and wit. So, keeping your content creative and strategies unique will help you stay ahead and on top of your social media trends.