Landing Page an Effective Marketing Strategy

Posted on November 15, 2019
Kevin Bell

Internet and technology have reached far and wide. Today we are connected across the world, businesses are no longer affected by geographical boundaries. There is no dearth of opportunities to be found. Internet has made it possible to evolve and create new business strategies be it in the product development segment or the marketing strategies or even being connected with the customers, businesses have transformed. Today every business big or small uses the internet effectively to reach out to their customers be it through their website or their landing page.

The internet has thrown up a new world of possibilities that are low on investment and high on benefits.  Popularity of the internet has now companies investing in a good website. Websites creators and developers design the websites and landing pages keeping the applications and services as their reference points.

What is a landing page?

Landing pages are a form or page on your websites that help could be or would be potential customers or clients into actual customers and clients.

It’s an essential tool that helps companies collect a websitebasic need to know information about the visitor of the page and can help them convert them into customers.

Landing pages help the companies find out what the visitor is looking for and the potential of future transactions with the client. It also lets the visitor know the services offered by the company.  A landing page is different from a website. Website designs are completely different from landing page designs.

The need for a landing page:

Companies take a lot of effort, time and investment in creating the products and services that they want to provide. In order to be able to reach the success and achieve the targets they set out for themselves, they need to optimally utilize the resources available to them.

One such effective and innovative yet cost effect tool is creating landing pages to help market and promote their products and services.

Today with internet opening doors and creating opportunities, and with people using the internet for most of their needs, it would make for an effective strategy to use landing pages.

As it is a link between creating potential visitors into actual customers landing pages have proven to highly impactful. They are easy to develop and maintain.

Features of a good landing page:

 Singularly Focused

A good landing page will have a singular point of focus. A visitor has come to the landing page because they have something specific in mind. It could be an offer or a special discount or feature that is unique to the service provided by the company, that attracted the visitor. It is important to keep in mind that a landing page should not have multiple points of focus as it may distract the visitor from the original purpose of visit.

Simplistic and Uncomplicated:

the whole purpose or ideology behind a landing page is that the page is fuss free, simple and basic so that visitors do not find it a daunting task to navigate and fill in the required information. Landing pages need to make sure that it is a win all situation for both the company and potential customers, where the company gets the specific reason for visit and the form gets filled and the visitor gets all the information he was looking for. Once a landing page is designed, designing and developing the website becomes simpler and efficient.

 Targeted Audience:

Companies usually develop and create mobile applications that target a specific set of users. Once this target group is defined steps should be taken to build and revolve the landing page based on the specifications of the targeted audience.

Specific yet thorough information

 A landing page can be effective only if the information collected can be used to help convert a potential visitor into an actual customer. Just taking the basic information is not enough it should have information specifically related to the application and the reason the user chooses this landing page. The form should be designed with a minimalistic, yet thorough framework.

What are you offering:

 The landing page should be concise and precise when it comes to giving details about what the company is offering and how this will help the user or the visitor. A landing page should not have an overwhelming amount of information as this may confuse the visitor and not give the results the company is looking for.

Landing page a boon to companies:

Landing pages in the recent times have proven to be highly lucrative and beneficial to companies. They help create brand awareness and advertise the applications offered. Landing pages have become an essential part of marketing strategies as with minimal investment , the returns are high. With competition being high and applications being launched it becomes important to optimally utilize the resources available.

5 UX Features Your Website Must Have

Posted on April 30, 2019
Kevin Bell

Websites have become much more than mere visiting cards for businesses. Now, even the businesses with next to no ecommerce purposes are utilizing their website to build an active digital presence. As a matter of fact, it has become so easy to create an ecommerce website – it almost feels like plug and play!

This has both good and bad news for website development services providers and businesses. On one side, their businesses have started growing tremendously, since everyone needs a website now. But, at the same time, their growth is also stagnating because it has become so difficult for websites to stand out from the crowd.

If you have to differentiate your website, you will have to go straight to the first principle levels. Sit down with your website design and development teams and get started with building a truly magnificent website.

There are two key areas where websites can differentiate themselves:

A. One the basis of aesthetics
B. On the basis of features

Based on these two principles, these are the five features you should have in your website:

1. Conversational Chatbots

Gone are the times when chatbots were only meant to be information disseminators. You would choose a question from the drop-down menu and the chatbot would find a solution for you – that was all there was available in the name of conversation.

With the advent of Natural language processing, the bar has increased significantly. The chatbots today cannot just lead to the most relevant link – they have to build a conversation with you. So if you plan to execute this idea, your web development services partner should have the ML and NLP resources.

2. Responsive website

One of the simples and yet most sophisticated developments in website UX has been the implementation of responsive websites. Responsive websites design and development is by no means an easy feat. Yet, it shows that you are ready to adapt with the visitor.

Not long ago, it was common for people to pinch in or zoom out, when trying to visit a website on their phones. Now, people juts intuitively expect the website to adapt with their screen’s size – whether it is a smartphone or a laptop or a desktop or even a tablet.

3. Expedited Loading:

One of the biggest leaps of faith in website design, has been the awareness businesses have got around the loading time of websites and landing pages. With more and more content available to the users, they don’t seem to be sitting on any website for a prolonged period of time. So, unless you are streaming websites pushing out limited edition content – there is no way a slow loading page will be tolerated by a user.

This can be theoretically proven, by looking at the average attention span of a user and the average loading time of web pages – both have been going down significantly, for years now. Hence, you have to ensure that your website remains lite and easy to load. Here are a few steps you can take up to ensure expedited loading:

a. Using Content Delivery Networks for static content.
b. Bring down your HTTP requests.
c. Use caching.
d. Be smart about using compression for images.

4. Minimalism:

If you sit and talk to your web design services partner about minimalism – you will get to see how far the web development community has come in the last few decades. Minimalism is the art of communicating the essential with the least possible message elements. Integrating this design philosophy into your website would be integral, not just to the website, but your business as well.

When you apply minimalist designs to your website, you cannot have all the features popping up at once. You have to carefully examine which are the ones most useful for the user and start with showing those. So, minimalism is as much about web analytics as it is about design itself.

5. Dynamic Content:

Finally, if you have been using browser cache and cookies, and have user accounts on your website – you might have to ensure that the users’ home pages are dynamic.

The idea was popularized by Netflix, who used machine learning to create dynamic pages for users on the basis of their interests and their past visits. You can implement a similar solution to your website with the apt website development services in California.

What are The Factors Which Impact the Response Time of a Website?

Posted on October 25, 2017
Kevin Bell

Websites and mobile applications are the two weapons that have wrapped the modern consumers of the present digital world around their fingers. While websites act as a platform to get acquainted with the services or products of a brand on the traditional PC or laptop; applications or apps, as they are mostly called, gives the freedom to access a brand’s services and products while on the go.

When it comes to a website, one of the most important parameters that scale its performance is its response time. What difference can 3 seconds make in your life? I guess not much, right! But if you own a website, the very same 3 seconds can make you gain or lose a potential customer. It should not come as a surprise that a majority of visitors bounce off to another website in case the one they are trying to access is slow and is not opening.

What is Response Time?

For those who are not aware with the technicality of this term, it is the combined time consumed in the process of sending a request to the web server and the server responding back to the user’s request. Lower the response time, higher will be the loading speed of a website. According to the website development services, response time plays a critical role in the success of an online venture as a website which responds or loads faster is more likely to keep the customers engaged rather than the ones which takes a lot of time in loading. It provides a better user experience as well as increases the conversion rate.

Top 5 Factors Which Impact a Website’s Response Time
So, without much ado, let’s have a look at the factors which affect the overall response time of a website-
1. Complexity

The websites of today are a hybrid of ever-growing third-party services, self-hosted infrastructure, and cloud-based computing. This adds up to the overall complexity of the website and it is one of the top factors that impact the overall response time. The brands and website owners add so much functionality to a website, that they forget that these functionalities end up in ruining its overall performance. If you think from customer’s perspective, a function that adds to the complexity of a website is not worthy enough to be added.

2. Overall Size

If there is one thing that consistently contributes to the response time, it is the overall size of a webpage. Larger the size of the web page, more will be the response time and more time will be consumed in opening a single page. There are a lot of things which contribute to an increase in the overall size of a web page like heavy images, more content, more graphics, and much more.

3. Responsive Web Design

Responsive web design is the most novel demand of the contemporary web world and the developers are taking part in the race of using responsive web design for their websites. Even though the websites that are mobile-friendly are rendered more priority, in case the resources like image are not used properly, it can have a negative impact on the overall performance of the website. Therefore, web design & development services lay a lot of emphasis on the correct placement of the images and videos on websites.

4. Web Content

Nothing is worse than the hassles in downloading the multimedia, graphics, or other content from a website if its loading time is slow. If the content takes a lot of time in loading, the user will not even think twice before switching to a different website. Content-heavy pages take a lot of time in loading and hence impacts the overall response time.

5. Peak Times

If it’s one time that the response time pops out its ugly head it is during the peak times. Scalability plays a crucial role and impacts the overall response time of a website. Therefore, the entire infrastructure of a website must be designed in such a manner that it is well-equipped to handle the peak hours. Peak hours may only last for a short time, they have a huge impact on the user experience as well as the web server and its associated systems.

These were some of the factors that are key players in impacting the response time of a website. If your website has a slow response time, you can easily get it fixed by the web development service experts of Octos Global. It is one of the most reputed companies which offer website development services in California. To know more, reach out to them by visiting their website