Landing Page an Effective Marketing Strategy
Posted on November 15, 2019
Internet and technology have reached far and wide. Today we are connected across the world, businesses are no longer affected by geographical boundaries. There is no dearth of opportunities to be found. Internet has made it possible to evolve and create new business strategies be it in the product development segment or the marketing strategies or even being connected with the customers, businesses have transformed. Today every business big or small uses the internet effectively to reach out to their customers be it through their website or their landing page.
The internet has thrown up a new world of possibilities that are low on investment and high on benefits. Popularity of the internet has now companies investing in a good website. Websites creators and developers design the websites and landing pages keeping the applications and services as their reference points.
What is a landing page?
Landing pages are a form or page on your websites that help could be or would be potential customers or clients into actual customers and clients.
It’s an essential tool that helps companies collect a websitebasic need to know information about the visitor of the page and can help them convert them into customers.
Landing pages help the companies find out what the visitor is looking for and the potential of future transactions with the client. It also lets the visitor know the services offered by the company. A landing page is different from a website. Website designs are completely different from landing page designs.
The need for a landing page:
Companies take a lot of effort, time and investment in creating the products and services that they want to provide. In order to be able to reach the success and achieve the targets they set out for themselves, they need to optimally utilize the resources available to them.
One such effective and innovative yet cost effect tool is creating landing pages to help market and promote their products and services.
Today with internet opening doors and creating opportunities, and with people using the internet for most of their needs, it would make for an effective strategy to use landing pages.
As it is a link between creating potential visitors into actual customers landing pages have proven to highly impactful. They are easy to develop and maintain.
Features of a good landing page:
A good landing page will have a singular point of focus. A visitor has come to the landing page because they have something specific in mind. It could be an offer or a special discount or feature that is unique to the service provided by the company, that attracted the visitor. It is important to keep in mind that a landing page should not have multiple points of focus as it may distract the visitor from the original purpose of visit.
Simplistic and Uncomplicated:
the whole purpose or ideology behind a landing page is that the page is fuss free, simple and basic so that visitors do not find it a daunting task to navigate and fill in the required information. Landing pages need to make sure that it is a win all situation for both the company and potential customers, where the company gets the specific reason for visit and the form gets filled and the visitor gets all the information he was looking for. Once a landing page is designed, designing and developing the website becomes simpler and efficient.
Companies usually develop and create mobile applications that target a specific set of users. Once this target group is defined steps should be taken to build and revolve the landing page based on the specifications of the targeted audience.
Specific yet thorough information
A landing page can be effective only if the information collected can be used to help convert a potential visitor into an actual customer. Just taking the basic information is not enough it should have information specifically related to the application and the reason the user chooses this landing page. The form should be designed with a minimalistic, yet thorough framework.
What are you offering:
The landing page should be concise and precise when it comes to giving details about what the company is offering and how this will help the user or the visitor. A landing page should not have an overwhelming amount of information as this may confuse the visitor and not give the results the company is looking for.
Landing page a boon to companies:
Landing pages in the recent times have proven to be highly lucrative and beneficial to companies. They help create brand awareness and advertise the applications offered. Landing pages have become an essential part of marketing strategies as with minimal investment , the returns are high. With competition being high and applications being launched it becomes important to optimally utilize the resources available.
5 UX Features Your Website Must Have
Posted on April 30, 2019
Websites have become much more than mere visiting cards for businesses. Now, even the businesses with next to no ecommerce purposes are utilizing their website to build an active digital presence. As a matter of fact, it has become so easy to create an ecommerce website – it almost feels like plug and play!
This has both good and bad news for website development services providers and businesses. On one side, their businesses have started growing tremendously, since everyone needs a website now. But, at the same time, their growth is also stagnating because it has become so difficult for websites to stand out from the crowd.
If you have to differentiate your website, you will have to go straight to the first principle levels. Sit down with your website design and development teams and get started with building a truly magnificent website.
There are two key areas where websites can differentiate themselves:
A. One the basis of aesthetics
B. On the basis of features
Based on these two principles, these are the five features you should have in your website:
1. Conversational Chatbots
Gone are the times when chatbots were only meant to be information disseminators. You would choose a question from the drop-down menu and the chatbot would find a solution for you – that was all there was available in the name of conversation.
With the advent of Natural language processing, the bar has increased significantly. The chatbots today cannot just lead to the most relevant link – they have to build a conversation with you. So if you plan to execute this idea, your web development services partner should have the ML and NLP resources.
2. Responsive website
One of the simples and yet most sophisticated developments in website UX has been the implementation of responsive websites. Responsive websites design and development is by no means an easy feat. Yet, it shows that you are ready to adapt with the visitor.
Not long ago, it was common for people to pinch in or zoom out, when trying to visit a website on their phones. Now, people juts intuitively expect the website to adapt with their screen’s size – whether it is a smartphone or a laptop or a desktop or even a tablet.
3. Expedited Loading:
One of the biggest leaps of faith in website design, has been the awareness businesses have got around the loading time of websites and landing pages. With more and more content available to the users, they don’t seem to be sitting on any website for a prolonged period of time. So, unless you are streaming websites pushing out limited edition content – there is no way a slow loading page will be tolerated by a user.
This can be theoretically proven, by looking at the average attention span of a user and the average loading time of web pages – both have been going down significantly, for years now. Hence, you have to ensure that your website remains lite and easy to load. Here are a few steps you can take up to ensure expedited loading:
a. Using Content Delivery Networks for static content.
b. Bring down your HTTP requests.
c. Use caching.
d. Be smart about using compression for images.
If you sit and talk to your web design services partner about minimalism – you will get to see how far the web development community has come in the last few decades. Minimalism is the art of communicating the essential with the least possible message elements. Integrating this design philosophy into your website would be integral, not just to the website, but your business as well.
When you apply minimalist designs to your website, you cannot have all the features popping up at once. You have to carefully examine which are the ones most useful for the user and start with showing those. So, minimalism is as much about web analytics as it is about design itself.
5. Dynamic Content:
Finally, if you have been using browser cache and cookies, and have user accounts on your website – you might have to ensure that the users’ home pages are dynamic.
The idea was popularized by Netflix, who used machine learning to create dynamic pages for users on the basis of their interests and their past visits. You can implement a similar solution to your website with the apt website development services in California.
What Changes Will Make Your Web Design Better?
Posted on November 27, 2018
Do you know getting more view is one thing and sustaining for a longer period of time a completely different thing? This creates a bigger difference- this is the only factor which provides success to your website. One of the main factors, when to be considered, is the design of your website. It is the first thing which a visitor gets a proper look of when opening your website and if the first impression is not good then there are high chances that the person would not visit your website again. This is a big loss of in the number of potential regular visitors for your website.
Website design is an art which differs from firm-to-firm or from person-to-person. It completely depends on the person who is designing and the firm(if there is one) getting it designed. There are many website development services who design a website as creatively as possible. There are a few things which one should keep in mind while applying creativity on the website. Following you would find a few changes which would make your web design better.
Font design: When creativity starts taking place, sometimes people forget that it is not only about making the page look good but also, readable. Making it readable is to make sure that the font design is proper and some alphabets do not look like others (e.g. uppercase “i” matching lowercase “l”), check the thickness of the letters, color scheme, visibility from the background and size of the font. If all the characteristics are proper then there should not be much problems. No one is going to observe what kind of font this website uses, but it does have an indirect impact which leaves an impression without them knowing about it.
Proper click: There are lots of websites which would direct you to some other website or sometimes it doesn’t go anywhere when you click on something. It becomes very important that your website doesn’t have the same problem. Your website should interact with the user- every click gives you the right effect you looking for. Links and buttons look different and easily identifiable. Every click provides the right response to the user. If it is working properly then it means the user would be able to easily go with the flow of the website. This makes them want to spend more time on the website.
Make it alive: It is very important for the website maker that he/she makes the website in such a way that every visitor starts to associate himself/herself with the purpose of the page. Present the products and services in such a way that they feel it is for “the one”. Products or services define your website and it should look really good. Keep the factors in focus which people like about your product or service and it reflects from the website development and design. This can be a differentiating factor for your website.
Right quality picture: Nowadays people are using HD screen, which means they are looking for the best image they can get. For the website, the developer needs to have the best quality image possible. There is one problem though- when one talks about the best quality picture, it needs more space. This can make your website slow, which is also a big problem. So one should if check the picture (one uses) is very small in size yet high on quality, so that this doesn’t make your website slower while giving the user best possible visual of the photos.
The design is something which can create a lot of difference to your website. It doesn’t make a different impact to the website but it gives an indirect effect which helps the user to connect to the website. This indirect method can be directly noticed by the subconscious mind. To provide users with better services, one should consult with website development services California or in whichever city you are. They help you with advices of latest trends of the market, what is right and what is wrong with your website and also helps you correct all the problems and make your website more user-friendly.
Digital Marketing Secret Sauce- What The Marketing Gurus May Not Tell You
Posted on August 28, 2018
Try running a search on Google for the term ‘digital marketing’ and you will be met by more than a hundred million organic results spread over several pages. You will find a ton of variety within these results ranging from marketing agencies, training programs and even publications covering the industry.
According to Statistic data, the digital marketing industry will be worth over $335 billion by 2020 globally. Every other big and small agency is trying to get that one deciding pie of this aggressively growing market. If that was not all, individual influencers are driving the industry towards new heights with people in every possible industry now opting for digital marketing channels.
One growing trend within the industry is the rise of self-proclaimed gurus and experts who have made it big in their business by leveraging the power of digital marketing. These experts have their own way of attracting business owners and everyone else who wants to try a hand at digital marketing. Most of these gurus try to lure you in by showing an ad about the exponential growth in their business and the sharp improvement in their lifestyles because of their digital marketing expertise. Then, most of them would bring you to a live webinar and tell you more about how they can help you achieve similar success if you buy their books, online training modules or other products they offer. The noise hence created can make you believe that online marketing is the holy grail of growing any business.
Before you set out on your sail to learn and implement digital marketing campaigns, after having heard or having seen these gurus and their prophecies, there are certain things you should know. You can call them the blend of the secret sauce of digital marketing, which can save you a lot of resources and help you achieve better results:
1. There is nothing you cannot get for a lesser price. This comes to services, technologies and even courses. Most of the courses offered online are an amalgamation of learning derived from a few campaigns run by the course instructors. You can teach yourself a lot by actually starting a small blog and trying to bring some traffic. Google and Facebook, the two ruling giants of the industry, provide ton of free and paid courses teaching the nuts and bolts of digital marketing. As far as tools and technologies are concerned, if researched harder, you can always find an alternative. All you have to do is ensure what is exactly that you are looking for.
2. Get the basics straight. Yes, that SEO plugin can be great. Yes, that expensive designer can give you a great logo. Yes, that research report published by that big agency can help you get more leads; but, before any of that you need to get the very basics taken care of.
To start with, have a dedicated website design and development partner. You may not feel the need anytime soon to have a dedicated team for this but the world of design is constantly changing. From video to rounded corners to mobile friendly to responsive – you never know what’s coming next. A design partner would help you leverage the ongoing trend before you miss the bus!
Then, have your marketing goals defined. For instance, suppose you run an eCommerce business. Now, with your campaign, are you looking for brand awareness or lead generation? Decisions like these can help you invest in right services and technology. The example here can help you decide what kind of eCommerce SEO technology you want to have in place.
Why Invest Both in Website Development and Design Equally?
Posted on March 28, 2018
Why is website development just as important as website designing?
This is a question, that often comes up when you have a client looking forward to get a website built by you.
Since, the only aim of your clients is getting more customers on their website and drive more business, there focus always remains on the look of the website. And in all this, they lose out on an important fact that website development is as important for a website as the website design.
So, before discussing about the equal roles that both website development and design play, let’s understand what do these two processes actually work.
Web development is the process that governs the entire coding that make a website function. It is divided into 2 categories-
1. Front-end: The front-end or the client-side of a website is the code that decides how the designs implemented by a website designer, will get displayed on the website.
2. Back-end: The back-end or the server-side of a website is responsible for managing the entire data of the database and serve the entire data to the front-end on the website.
Website designing is the process that governs everything right from the usability to the visual aesthetics of a website.
The color scheme, information, layout, etc. are related to website design. To put it in simple word, web designing is basically concerned with what the people actually see on their computers when they open a website. it is less concerned about the mechanisms that work underneath the surface of the entire website and make everything work.
Does Website Development & Design Work Hand in Hand?
The answer to this question is Yes! Both website development and design work hand in hand with each other, when it comes to building a website right from the scratch. The front-end developers while creating a code for website, use the mock-ups, typography, and color palettes from the designers. Having a clear understand of how the designers actually want the website to look, requires some knowledge on the part of the developer.
With a proper understanding of the best UI/UX practices, the developers can easily choose the required technology and give the exact look and feel to the website.
Keeping all these points in mind, it would not be wrong to say that it is wise to invest equally in both website development and designing. The most successful websites are those, which have been given equal attention to both website designing and development. If you are a company, which offers website development services, make sure that you invest equally in website design and development.
If website development is the foundation of a website, website designing gives the finishing touch or the final output that attracts the viewers to your website.
As a company, you can effectively use both your web development and web designing team in a project by following 3 simple rules-
1. While having a client meeting, always make sure that one member of each team should be present.
2. Ideas from both the website development and designing teams should be discussed and presented before the client.
3. The creative ideas from the designers would help the developers to create a website that is desired by the client.
With all this being, said we believe that you have reached to an understanding that both website design and development have equal roles to play in the creation of a website. To get more information about website development and design, get in touch with the experts at Octos Global.
Benefits of Developing a Responsive Website
Posted on February 12, 2018
The term ‘responsive website’ may appear to be a buzzword in the world of web designing, but it has good reasons behind its craze. The compatibility of these sites with screens of various browsing devices makes it a versatile tool in digital marketing.
Today, more than half the internet users remain connected to the cyberspace through mobile devices. With the global mobile data traffic growing by as much as 74% in 2015, business firms have realized the importance of integrating a responsive design in their websites, which enables mobile users to get a seamless access to their portal.
So, it becomes necessary to reach out to a website development services providing company to help you make your website responsive.The responsive websites’ layouts are clean, user friendly and they also offer better SEO benefits to the business firms. The overall marketing mechanism of a firm receives a boost.
Here are the key benefits of developing a responsive website for your business.
The cost and time required to develop a website can be drastically reduced, when you get a responsive website. Well, certain sections consider developing responsive websites to be one of extravagant investments. However, you can customize the features of the website, according to the marketing requirements, analytics and personnel. The long-run expenses are lower, as responsive websites are more flexible.
By the end of 2018, mobile devices are likely to account for 79% of the global internet use. With the rise in the number of mobile users, it is wise to develop websites that can be accessed through various devices.
Moreover, business firms need not build a separate website for the mobile users, as responsive websites are compatible with mobile devices as well as desktops. You can optimize the business through a single website for all types of devices. Get across to a reputed platform for website development and design services to strengthen your business. This will cut down your initial investment as well as maintenance costs.
Avoiding duplicate content
You must be familiar with the norms of Google algorithm, especially after the Panda update in the ranking mechanism. When you have two different websites for your business, chances of incorporating duplicate content in one website are higher. Most of the business firms use the same content in the desktop version and mobile version.
As a result, the possibilities of plagiarized content being detected gets increased. When you get a responsive website, the readers on all the devices get a uniform content. Besides, it cuts down the costs of developing separate articles, blogs and other content for the second website.So, in case you are living in California then always look some really good namesin the market who provide website development services in California
Consolidated reporting and analytics
Responsive websites make reporting and analytics simpler, as business firms having a single website need not track conversion paths, user journeys and redirections between the two sites. Tools like Google analytics can now deal with multiple devices and deliver responsive reporting. The analytics and tracking will generate a single report. This will ease up the analysis and reporting process. Besides, the efforts on site management are reduced by a substantial extent when you get a responsive website.
Apart from avoiding duplicate content, responsive websites have other SEO benefits as well. The loading time on these sites are fast, which enhances the overall user experience. Site speed is one of the ranking criteria used by Google. Besides, users expect the website to load fast. As much as 39% of the internet users abandon a site if the loading time is slow.In responsive websites, the link building process becomes simplified.
For SEO experts, link building is one of the most time-consuming processes. This enhances the visibility of the site. All the backlinks present in the original website can be maintained when you move to a responsive site. Irrespective of the type of devices used by your target groups, they are directed to the website. This leverages the SEO efforts of a company.
Responsive websites can also manage the bounce rate. High bounce rates get detected by search engine, which indicate that the content is not relevant to the users. As a result, the website gets a lower rank in the search engine index. Through responsive websites, the users can display content that the users are looking for. Besides, you will be able to keep the social shares to a single site. When you share a ling site, users with any device can read it.
Increased conversion rate and sales
According to a research, 62% of the business firms switching to a responsive website witnessed an increased conversion rate and sales. It removes the traditional barriers of sales, in terms of performance, functionality, and a consistent feel. Responsive websites look sleek, modern and clean. It leads to a greater shopping experience, especially on eCommerce websites.
The customers can easily read the product descriptions from these sires and the scaling of the images become simplified on these sites. As a result, the sales mechanism of the business gets a boost.
With emerging competition in the virtual space, you can strengthen your marketing strategies through a responsive website. Google algorithms, too, favour websites that are compatible with mobile devices. Not only this, a responsive website can bolster your marketing strategy in the competitive business environment. The best companies providing the website development services in California take care of all the aspect while designing the website.
So, its time to convert the website into a powerful marketing weapon by going for responsive website design and leverage the lead generation process and pilot your business to wider horizons.
Top 4 Website Design and Development Trends that Are Bound to Rule in 2018
Posted on January 2, 2018
If you are a website designer then it’s necessary to keep a tab on the latest trends and web technologies in the market to be on the top of your game. This will not only give you better ideas to design and develop high quality websites for your clients but also help you pitch the potential clients, which in turn can take your business to newer heights
Now that the year 2018 is around the corner, the time has come to analyze the trends that are going to revolutionize the development world.
Undoubtedly, 2018 will be all about the technologies such as virtual reality, voice user interface, and machine learning. The website designs are expected to be clean in order to incorporate these new technologies. Let’s discover what the websites will look like in the year 2018.
1. Expressive Typography is Going to Gain More Power
While the layouts of the website are going to be simple and clean, expect to see the designers unleashing their creativity on the typography. Quick loading of a website has a good impact on both the user experience as well as the search ranking of a website. Since, high-resolution images increase the loading time of a website, it becomes a challenge for the designers to create an innovative website. This is where typography comes to the rescue of the website designers as a word is worth a thousand pictures. Modern typography finds its place in the logos of the technology giants and brands. This is the reason why the brands are going to invest in the typography to create a unique font for their branding and unleash the power of typography.
2. Flat Design of the Websites
Websites with minimalist designs became a hit in 2017 owing to their quick-loading characteristic as well as their SEO value. This is the reason why flat design will continue to be a trend in the year 2018 as well. This does not mean that the flat design reduces everything to 2 dimensions. The highlighting factor of this design is usability and minimalism and cutting down on the clutters and focusing on the important parts of the website. even though the flat design is characterized by minimalism, the elements such as illustrations, contrasting & bright colors, and eye-catchy fonts make sure that the website is far from boring.
3. Chatbots & Artificial Intelligence Will Be a Rage in the Market
Over the last few years, we have been communicating with bots. You might have talked with one the last time you called a customer service provider or a mobile service provider for getting your problem solved. While at first, these bots made it difficult to solve our problems, with the help of Artificial Intelligence and Machine Learning, they have gotten pretty smart. Talking about the role of Chatbots in the year 2018, this technology will mark its entry in the company websites and continue onto the path of perfection. So, if you are planning on taking up a website design and development project, make sure not to overlook this technology in it.
4. Animated Logos Will Make Your Brand Stand Apart
The year 2018 will usher us into a new arena of animated logos as they are bound to make the brands stand apart from their competitors and will also contribute to their success. Animated logos are a powerful trend that will prove to be extremely helpful for your business and will make it look more professionals and technology-savvy. Since dynamic visuals are more memorable to the human mind and can be comprehended easily, video content has been gaining popularity more than ever.
Apart from keeping your company’s name memorable, the animated logos will tell the story of the brand in a better way as compared to the normal logos. The year 2018 will definitely mark the comeback of the animation.
Which Trend Are You Looking to Implement in Your Designs?
Being a website designer, it becomes crucial to keep a check on the new trends and updates so as to develop the best website for your clients. The year 2018 will bring with itself a plethora of new trends to implement in the websites. If you are also looking forward to getting a new website designed for your business that is both user-intuitive as well as takes less time in loading, then trust Octos Global. It is one of the best providers of website development services in California. To know more about the services offered by this company, click here: octosglobal.com