What Changes Will Make Your Web Design Better?

Posted on November 27, 2018
Kevin Bell

Do you know getting more view is one thing and sustaining for a longer period of time a completely different thing? This creates a bigger difference- this is the only factor which provides success to your website. One of the main factors, when to be considered, is the design of your website. It is the first thing which a visitor gets a proper look of when opening your website and if the first impression is not good then there are high chances that the person would not visit your website again. This is a big loss of in the number of potential regular visitors for your website.

Website design is an art which differs from firm-to-firm or from person-to-person. It completely depends on the person who is designing and the firm(if there is one) getting it designed. There are many website development services who design a website as creatively as possible. There are a few things which one should keep in mind while applying creativity on the website. Following you would find a few changes which would make your web design better.

Font design: When creativity starts taking place, sometimes people forget that it is not only about making the page look good but also, readable. Making it readable is to make sure that the font design is proper and some alphabets do not look like others (e.g. uppercase “i” matching lowercase “l”), check the thickness of the letters, color scheme, visibility from the background and size of the font. If all the characteristics are proper then there should not be much problems. No one is going to observe what kind of font this website uses, but it does have an indirect impact which leaves an impression without them knowing about it.

Proper click: There are lots of websites which would direct you to some other website or sometimes it doesn’t go anywhere when you click on something. It becomes very important that your website doesn’t have the same problem. Your website should interact with the user- every click gives you the right effect you looking for. Links and buttons look different and easily identifiable. Every click provides the right response to the user. If it is working properly then it means the user would be able to easily go with the flow of the website. This makes them want to spend more time on the website.

 Make it alive: It is very important for the website maker that he/she makes the website in such a way that every visitor starts to associate himself/herself with the purpose of the page. Present the products and services in such a way that they feel it is for “the one”. Products or services define your website and it should look really good. Keep the factors in focus which people like about your product or service and it reflects from the website development and design. This can be a differentiating factor for your website.

Right quality picture: Nowadays people are using HD screen, which means they are looking for the best image they can get. For the website, the developer needs to have the best quality image possible. There is one problem though- when one talks about the best quality picture, it needs more space. This can make your website slow, which is also a big problem. So one should if check the picture (one uses) is very small in size yet high on quality, so that this doesn’t make your website slower while giving the user best possible visual of the photos.

The design is something which can create a lot of difference to your website. It doesn’t make a different impact to the website but it gives an indirect effect which helps the user to connect to the website. This indirect method can be directly noticed by the subconscious mind. To provide users with better services, one should consult with website development services California or in whichever city you are. They help you with advices of latest trends of the market, what is right and what is wrong with your website and also helps you correct all the problems and make your website more user-friendly.

Why Invest Both in Website Development and Design Equally?

Posted on March 28, 2018
Kevin Bell

Why is website development just as important as website designing?

This is a question, that often comes up when you have a client looking forward to get a website built by you.

Since, the only aim of your clients is getting more customers on their website and drive more business, there focus always remains on the look of the website. And in all this, they lose out on an important fact that website development is as important for a website as the website design.

So, before discussing about the equal roles that both website development and design play, let’s understand what do these two processes actually work.

Website Development

Web development is the process that governs the entire coding that make a website function. It is divided into 2 categories-
1. Front-end: The front-end or the client-side of a website is the code that decides how the designs implemented by a website designer, will get displayed on the website.
2. Back-end: The back-end or the server-side of a website is responsible for managing the entire data of the database and serve the entire data to the front-end on the website.

Website Designing

Website designing is the process that governs everything right from the usability to the visual aesthetics of a website.

The color scheme, information, layout, etc. are related to website design. To put it in simple word, web designing is basically concerned with what the people actually see on their computers when they open a website. it is less concerned about the mechanisms that work underneath the surface of the entire website and make everything work.

Does Website Development & Design Work Hand in Hand?

The answer to this question is Yes! Both website development and design work hand in hand with each other, when it comes to building a website right from the scratch. The front-end developers while creating a code for website, use the mock-ups, typography, and color palettes from the designers. Having a clear understand of how the designers actually want the website to look, requires some knowledge on the part of the developer.

With a proper understanding of the best UI/UX practices, the developers can easily choose the required technology and give the exact look and feel to the website.

Keeping all these points in mind, it would not be wrong to say that it is wise to invest equally in both website development and designing. The most successful websites are those, which have been given equal attention to both website designing and development. If you are a company, which offers website development services, make sure that you invest equally in website design and development.

If website development is the foundation of a website, website designing gives the finishing touch or the final output that attracts the viewers to your website.

As a company, you can effectively use both your web development and web designing team in a project by following 3 simple rules-
1. While having a client meeting, always make sure that one member of each team should be present.
2. Ideas from both the website development and designing teams should be discussed and presented before the client.
3. The creative ideas from the designers would help the developers to create a website that is desired by the client.

With all this being, said we believe that you have reached to an understanding that both website design and development have equal roles to play in the creation of a website. To get more information about website development and design, get in touch with the experts at Octos Global.

Benefits of Developing a Responsive Website

Posted on February 12, 2018
Kevin Bell

The term ‘responsive website’ may appear to be a buzzword in the world of web designing, but it has good reasons behind its craze. The compatibility of these sites with screens of various browsing devices makes it a versatile tool in digital marketing.

Today, more than half the internet users remain connected to the cyberspace through mobile devices. With the global mobile data traffic growing by as much as 74% in 2015, business firms have realized the importance of integrating a responsive design in their websites, which enables mobile users to get a seamless access to their portal.

So, it becomes necessary to reach out to a website development services providing company to help you make your website responsive.The responsive websites’ layouts are clean, user friendly and they also offer better SEO benefits to the business firms. The overall marketing mechanism of a firm receives a boost.

Here are the key benefits of developing a responsive website for your business.

Lower costs

The cost and time required to develop a website can be drastically reduced, when you get a responsive website. Well, certain sections consider developing responsive websites to be one of extravagant investments. However, you can customize the features of the website, according to the marketing requirements, analytics and personnel. The long-run expenses are lower, as responsive websites are more flexible.

By the end of 2018, mobile devices are likely to account for 79% of the global internet use. With the rise in the number of mobile users, it is wise to develop websites that can be accessed through various devices.

Moreover, business firms need not build a separate website for the mobile users, as responsive websites are compatible with mobile devices as well as desktops. You can optimize the business through a single website for all types of devices. Get across to a reputed platform for website development and design services to strengthen your business. This will cut down your initial investment as well as maintenance costs.

Avoiding duplicate content

You must be familiar with the norms of Google algorithm, especially after the Panda update in the ranking mechanism. When you have two different websites for your business, chances of incorporating duplicate content in one website are higher. Most of the business firms use the same content in the desktop version and mobile version.

As a result, the possibilities of plagiarized content being detected gets increased. When you get a responsive website, the readers on all the devices get a uniform content. Besides, it cuts down the costs of developing separate articles, blogs and other content for the second website.So, in case you are living in California then always look some really good namesin the market who provide website development services in California

Consolidated reporting and analytics

Responsive websites make reporting and analytics simpler, as business firms having a single website need not track conversion paths, user journeys and redirections between the two sites. Tools like Google analytics can now deal with multiple devices and deliver responsive reporting. The analytics and tracking will generate a single report. This will ease up the analysis and reporting process. Besides, the efforts on site management are reduced by a substantial extent when you get a responsive website.

SEO benefits

Apart from avoiding duplicate content, responsive websites have other SEO benefits as well. The loading time on these sites are fast, which enhances the overall user experience. Site speed is one of the ranking criteria used by Google. Besides, users expect the website to load fast. As much as 39% of the internet users abandon a site if the loading time is slow.In responsive websites, the link building process becomes simplified.

For SEO experts, link building is one of the most time-consuming processes. This enhances the visibility of the site. All the backlinks present in the original website can be maintained when you move to a responsive site. Irrespective of the type of devices used by your target groups, they are directed to the website. This leverages the SEO efforts of a company.

Responsive websites can also manage the bounce rate. High bounce rates get detected by search engine, which indicate that the content is not relevant to the users. As a result, the website gets a lower rank in the search engine index. Through responsive websites, the users can display content that the users are looking for. Besides, you will be able to keep the social shares to a single site. When you share a ling site, users with any device can read it.

Increased conversion rate and sales

According to a research, 62% of the business firms switching to a responsive website witnessed an increased conversion rate and sales. It removes the traditional barriers of sales, in terms of performance, functionality, and a consistent feel. Responsive websites look sleek, modern and clean. It leads to a greater shopping experience, especially on eCommerce websites.

The customers can easily read the product descriptions from these sires and the scaling of the images become simplified on these sites. As a result, the sales mechanism of the business gets a boost.

With emerging competition in the virtual space, you can strengthen your marketing strategies through a responsive website. Google algorithms, too, favour websites that are compatible with mobile devices. Not only this, a responsive website can bolster your marketing strategy in the competitive business environment. The best companies providing the website development services in California take care of all the aspect while designing the website.

So, its time to convert the website into a powerful marketing weapon by going for responsive website design and leverage the lead generation process and pilot your business to wider horizons.