WordPress- Innovative Solution to Transform Business

Posted on August 30, 2019
Kevin Bell

The world today is becoming smaller and smaller in size as the digital platform is increasing day by day. It sometimes becomes a little overwhelming and perplexing to navigate this space. But with each challenge comes a solution to overcome the challenge, the solution here is WordPress.  WordPress is a platform that allows the user to create a website that suits their needs and requirements.

WordPress has been playing a crucial role in creating and transforming the way a website is looked at. Earlier the websites were just functional and not a lot of thought was put in creating a website. WordPress brought about a revolution and transformation on how websites are now perceived

WORDPRESS – The next big thing:

  • WordPress will customize their services to fit into the framework required by the user
  • Universal as in from a single person to large multinational corporation, WordPress can be used by one and all
  • A great tool and platform for bloggers as it is an essential part of their work.
  • Allows you to customize and make changes as and when required.

Why businesses should opt for WordPress:

Competitive Edge

As the world is becoming extremely competitive and with growth in technology bringing about so many changes be it in the way we do business or having new career paths opening, we need to ensure we are at the top of the game in order to succeed and grow.

WordPress gives business of all sizes an opportunity to cater to a niche market. As it helps business develop and grow it ensures that the business has a fair chance of surviving and breaking through.

Technological growth has opened new career paths such as blogging. In this area WordPress has played a crucial role by providing bloggers a platform to create and build a website that matches what they want, thus enabling them to excel in their chosen field.

Tailored and Adaptable

WordPress is not limited to any segment or sector, WordPress caters to requirements that can vary in scope and magnitude of a business, their ability to customize and backed up with a team of experts makes WordPress a popular choice for creating and developing a website.

WordPress development services can create even the most complex website demands as well as meeting the requirements of a new blogger website, as the range and variety the offer is all inclusive it makes it to the top choice for your website development needs.

Outsourcing:

Often when it comes to navigating the technology, it can become daunting and a little bit of a challenge. It may sometimes seem like a complex and tough condition; this is where WordPress outsourcing company play a pivotal role. These companies bring with them a world of experience and a team that is highly competent and are experts in the field to develop and create the dream website that would change the outlook of your company.

Multiple Platforms:

It is essential that a website needs to be accessible across all the platforms, be it a computer, a laptop a mobile or a tablet. This is one of the key points to be factored in while developing a website. WordPress has made sure that they integrate this into the services they provide and thus making sure the website is available across multiple platforms.

 Advertising Platforms:

Social media in the last few years has grown exponentially. The rise has been tremendous so much so that companies now are using this platform as a part of their advertising and marketing campaign. It has therefore become important that this key factor is kept in mind and made sure that websites be cohesive with the various social media platforms.

User friendly:

WordPress is flexible and ad has room for expansion, the variety and choice it offers is massive, as a large number of plug ins to choose from thus enabling it be used for a single website or a complex set of multiple websites.

Diversification:

 WordPress has gained such huge popularity because of the wide range it offers to its users.in addition to that with the features offered, WordPress definitely has an edge over the others.

Right from blogs, to websites for business to business that only have an online presence can access WordPress and further fine tune it to suit their requirements.

Transforming the way, you do Business:

WordPress has positively brought about a change in the way business are conducted. The perception and perspectives have changed and enhanced the quality of business.  Wider scope and reach, larger market share, audiences across the global are few of the advantages that WordPress has brought about.

Conclusion

WordPress needs to be experienced to be thoroughly understood, it’s an instrument that can enable any individual or business irrespective of their size a boost required to catapult them to the top and help them achieve the success that they have been aiming for.

We at OctosGlobal have a dedicated team of developers who have been building websites that are user friendly and multifunctional using WordPress. The inhouse team at Octos Global are experts in their field and combined with their experience they build, design and customize the websites according to the needs of the client.

Why Invest Both in Website Development and Design Equally?

Posted on March 28, 2018
Kevin Bell

Why is website development just as important as website designing?

This is a question, that often comes up when you have a client looking forward to get a website built by you.

Since, the only aim of your clients is getting more customers on their website and drive more business, there focus always remains on the look of the website. And in all this, they lose out on an important fact that website development is as important for a website as the website design.

So, before discussing about the equal roles that both website development and design play, let’s understand what do these two processes actually work.

Website Development

Web development is the process that governs the entire coding that make a website function. It is divided into 2 categories-
1. Front-end: The front-end or the client-side of a website is the code that decides how the designs implemented by a website designer, will get displayed on the website.
2. Back-end: The back-end or the server-side of a website is responsible for managing the entire data of the database and serve the entire data to the front-end on the website.

Website Designing

Website designing is the process that governs everything right from the usability to the visual aesthetics of a website.

The color scheme, information, layout, etc. are related to website design. To put it in simple word, web designing is basically concerned with what the people actually see on their computers when they open a website. it is less concerned about the mechanisms that work underneath the surface of the entire website and make everything work.

Does Website Development & Design Work Hand in Hand?

The answer to this question is Yes! Both website development and design work hand in hand with each other, when it comes to building a website right from the scratch. The front-end developers while creating a code for website, use the mock-ups, typography, and color palettes from the designers. Having a clear understand of how the designers actually want the website to look, requires some knowledge on the part of the developer.

With a proper understanding of the best UI/UX practices, the developers can easily choose the required technology and give the exact look and feel to the website.

Keeping all these points in mind, it would not be wrong to say that it is wise to invest equally in both website development and designing. The most successful websites are those, which have been given equal attention to both website designing and development. If you are a company, which offers website development services, make sure that you invest equally in website design and development.

If website development is the foundation of a website, website designing gives the finishing touch or the final output that attracts the viewers to your website.

As a company, you can effectively use both your web development and web designing team in a project by following 3 simple rules-
1. While having a client meeting, always make sure that one member of each team should be present.
2. Ideas from both the website development and designing teams should be discussed and presented before the client.
3. The creative ideas from the designers would help the developers to create a website that is desired by the client.

With all this being, said we believe that you have reached to an understanding that both website design and development have equal roles to play in the creation of a website. To get more information about website development and design, get in touch with the experts at Octos Global.

Benefits of Developing a Responsive Website

Posted on February 12, 2018
Kevin Bell

The term ‘responsive website’ may appear to be a buzzword in the world of web designing, but it has good reasons behind its craze. The compatibility of these sites with screens of various browsing devices makes it a versatile tool in digital marketing.

Today, more than half the internet users remain connected to the cyberspace through mobile devices. With the global mobile data traffic growing by as much as 74% in 2015, business firms have realized the importance of integrating a responsive design in their websites, which enables mobile users to get a seamless access to their portal.

So, it becomes necessary to reach out to a website development services providing company to help you make your website responsive.The responsive websites’ layouts are clean, user friendly and they also offer better SEO benefits to the business firms. The overall marketing mechanism of a firm receives a boost.

Here are the key benefits of developing a responsive website for your business.

Lower costs

The cost and time required to develop a website can be drastically reduced, when you get a responsive website. Well, certain sections consider developing responsive websites to be one of extravagant investments. However, you can customize the features of the website, according to the marketing requirements, analytics and personnel. The long-run expenses are lower, as responsive websites are more flexible.

By the end of 2018, mobile devices are likely to account for 79% of the global internet use. With the rise in the number of mobile users, it is wise to develop websites that can be accessed through various devices.

Moreover, business firms need not build a separate website for the mobile users, as responsive websites are compatible with mobile devices as well as desktops. You can optimize the business through a single website for all types of devices. Get across to a reputed platform for website development and design services to strengthen your business. This will cut down your initial investment as well as maintenance costs.

Avoiding duplicate content

You must be familiar with the norms of Google algorithm, especially after the Panda update in the ranking mechanism. When you have two different websites for your business, chances of incorporating duplicate content in one website are higher. Most of the business firms use the same content in the desktop version and mobile version.

As a result, the possibilities of plagiarized content being detected gets increased. When you get a responsive website, the readers on all the devices get a uniform content. Besides, it cuts down the costs of developing separate articles, blogs and other content for the second website.So, in case you are living in California then always look some really good namesin the market who provide website development services in California

Consolidated reporting and analytics

Responsive websites make reporting and analytics simpler, as business firms having a single website need not track conversion paths, user journeys and redirections between the two sites. Tools like Google analytics can now deal with multiple devices and deliver responsive reporting. The analytics and tracking will generate a single report. This will ease up the analysis and reporting process. Besides, the efforts on site management are reduced by a substantial extent when you get a responsive website.

SEO benefits

Apart from avoiding duplicate content, responsive websites have other SEO benefits as well. The loading time on these sites are fast, which enhances the overall user experience. Site speed is one of the ranking criteria used by Google. Besides, users expect the website to load fast. As much as 39% of the internet users abandon a site if the loading time is slow.In responsive websites, the link building process becomes simplified.

For SEO experts, link building is one of the most time-consuming processes. This enhances the visibility of the site. All the backlinks present in the original website can be maintained when you move to a responsive site. Irrespective of the type of devices used by your target groups, they are directed to the website. This leverages the SEO efforts of a company.

Responsive websites can also manage the bounce rate. High bounce rates get detected by search engine, which indicate that the content is not relevant to the users. As a result, the website gets a lower rank in the search engine index. Through responsive websites, the users can display content that the users are looking for. Besides, you will be able to keep the social shares to a single site. When you share a ling site, users with any device can read it.

Increased conversion rate and sales

According to a research, 62% of the business firms switching to a responsive website witnessed an increased conversion rate and sales. It removes the traditional barriers of sales, in terms of performance, functionality, and a consistent feel. Responsive websites look sleek, modern and clean. It leads to a greater shopping experience, especially on eCommerce websites.

The customers can easily read the product descriptions from these sires and the scaling of the images become simplified on these sites. As a result, the sales mechanism of the business gets a boost.

With emerging competition in the virtual space, you can strengthen your marketing strategies through a responsive website. Google algorithms, too, favour websites that are compatible with mobile devices. Not only this, a responsive website can bolster your marketing strategy in the competitive business environment. The best companies providing the website development services in California take care of all the aspect while designing the website.

So, its time to convert the website into a powerful marketing weapon by going for responsive website design and leverage the lead generation process and pilot your business to wider horizons.

Top 4 Website Design and Development Trends that Are Bound to Rule in 2018

Posted on January 2, 2018
Kevin Bell

If you are a website designer then it’s necessary to keep a tab on the latest trends and web technologies in the market to be on the top of your game. This will not only give you better ideas to design and develop high quality websites for your clients but also help you pitch the potential clients, which in turn can take your business to newer heights

Now that the year 2018 is around the corner, the time has come to analyze the trends that are going to revolutionize the development world.

Undoubtedly, 2018 will be all about the technologies such as virtual reality, voice user interface, and machine learning. The website designs are expected to be clean in order to incorporate these new technologies. Let’s discover what the websites will look like in the year 2018.

1. Expressive Typography is Going to Gain More Power

Expressive Typography is Going to Gain More Power

While the layouts of the website are going to be simple and clean, expect to see the designers unleashing their creativity on the typography. Quick loading of a website has a good impact on both the user experience as well as the search ranking of a website. Since, high-resolution images increase the loading time of a website, it becomes a challenge for the designers to create an innovative website. This is where typography comes to the rescue of the website designers as a word is worth a thousand pictures. Modern typography finds its place in the logos of the technology giants and brands. This is the reason why the brands are going to invest in the typography to create a unique font for their branding and unleash the power of typography.

2. Flat Design of the Websites

Flat Design of the Websites

Websites with minimalist designs became a hit in 2017 owing to their quick-loading characteristic as well as their SEO value. This is the reason why flat design will continue to be a trend in the year 2018 as well. This does not mean that the flat design reduces everything to 2 dimensions. The highlighting factor of this design is usability and minimalism and cutting down on the clutters and focusing on the important parts of the website. even though the flat design is characterized by minimalism, the elements such as illustrations, contrasting & bright colors, and eye-catchy fonts make sure that the website is far from boring.

3. Chatbots & Artificial Intelligence Will Be a Rage in the Market

Chatbots & Artificial Intelligence Will Be a Rage in the Marke

Over the last few years, we have been communicating with bots. You might have talked with one the last time you called a customer service provider or a mobile service provider for getting your problem solved. While at first, these bots made it difficult to solve our problems, with the help of Artificial Intelligence and Machine Learning, they have gotten pretty smart. Talking about the role of Chatbots in the year 2018, this technology will mark its entry in the company websites and continue onto the path of perfection. So, if you are planning on taking up a website design and development project, make sure not to overlook this technology in it.

4.  Animated Logos Will Make Your Brand Stand Apart

Animated Logos Will Make Your Brand Stand Apart

The year 2018 will usher us into a new arena of animated logos as they are bound to make the brands stand apart from their competitors and will also contribute to their success. Animated logos are a powerful trend that will prove to be extremely helpful for your business and will make it look more professionals and technology-savvy. Since dynamic visuals are more memorable to the human mind and can be comprehended easily, video content has been gaining popularity more than ever.

Apart from keeping your company’s name memorable, the animated logos will tell the story of the brand in a better way as compared to the normal logos. The year 2018 will definitely mark the comeback of the animation.

Which Trend Are You Looking to Implement in Your Designs?

Being a website designer, it becomes crucial to keep a check on the new trends and updates so as to develop the best website for your clients. The year 2018 will bring with itself a plethora of new trends to implement in the websites. If you are also looking forward to getting a new website designed for your business that is both user-intuitive as well as takes less time in loading, then trust Octos Global. It is one of the best providers of website development services in California. To know more about the services offered by this company, click here: octosglobal.com

What are The Factors Which Impact the Response Time of a Website?

Posted on October 25, 2017
Kevin Bell

Websites and mobile applications are the two weapons that have wrapped the modern consumers of the present digital world around their fingers. While websites act as a platform to get acquainted with the services or products of a brand on the traditional PC or laptop; applications or apps, as they are mostly called, gives the freedom to access a brand’s services and products while on the go.

When it comes to a website, one of the most important parameters that scale its performance is its response time. What difference can 3 seconds make in your life? I guess not much, right! But if you own a website, the very same 3 seconds can make you gain or lose a potential customer. It should not come as a surprise that a majority of visitors bounce off to another website in case the one they are trying to access is slow and is not opening.

What is Response Time?

For those who are not aware with the technicality of this term, it is the combined time consumed in the process of sending a request to the web server and the server responding back to the user’s request. Lower the response time, higher will be the loading speed of a website. According to the website development services, response time plays a critical role in the success of an online venture as a website which responds or loads faster is more likely to keep the customers engaged rather than the ones which takes a lot of time in loading. It provides a better user experience as well as increases the conversion rate.

Top 5 Factors Which Impact a Website’s Response Time
So, without much ado, let’s have a look at the factors which affect the overall response time of a website-
1. Complexity

The websites of today are a hybrid of ever-growing third-party services, self-hosted infrastructure, and cloud-based computing. This adds up to the overall complexity of the website and it is one of the top factors that impact the overall response time. The brands and website owners add so much functionality to a website, that they forget that these functionalities end up in ruining its overall performance. If you think from customer’s perspective, a function that adds to the complexity of a website is not worthy enough to be added.

2. Overall Size

If there is one thing that consistently contributes to the response time, it is the overall size of a webpage. Larger the size of the web page, more will be the response time and more time will be consumed in opening a single page. There are a lot of things which contribute to an increase in the overall size of a web page like heavy images, more content, more graphics, and much more.

3. Responsive Web Design

Responsive web design is the most novel demand of the contemporary web world and the developers are taking part in the race of using responsive web design for their websites. Even though the websites that are mobile-friendly are rendered more priority, in case the resources like image are not used properly, it can have a negative impact on the overall performance of the website. Therefore, web design & development services lay a lot of emphasis on the correct placement of the images and videos on websites.

4. Web Content

Nothing is worse than the hassles in downloading the multimedia, graphics, or other content from a website if its loading time is slow. If the content takes a lot of time in loading, the user will not even think twice before switching to a different website. Content-heavy pages take a lot of time in loading and hence impacts the overall response time.

5. Peak Times

If it’s one time that the response time pops out its ugly head it is during the peak times. Scalability plays a crucial role and impacts the overall response time of a website. Therefore, the entire infrastructure of a website must be designed in such a manner that it is well-equipped to handle the peak hours. Peak hours may only last for a short time, they have a huge impact on the user experience as well as the web server and its associated systems.

These were some of the factors that are key players in impacting the response time of a website. If your website has a slow response time, you can easily get it fixed by the web development service experts of Octos Global. It is one of the most reputed companies which offer website development services in California. To know more, reach out to them by visiting their website octosglobal.com