How to optimize your website for voice search users?

Posted on October 11, 2021
Kevin Bell

In these times, when digitalization is everywhere, it is high time to fix voice search optimization if it isn’t already a part of your SEO strategy. Voice searches are incredibly easy to use, and people can’t get enough of them. With the advent of smartphones, voice search soon expanded to smart speakers and voice assistants around the world. With almost every generation welcoming voice search today, we are experiencing a voice search revolution.

The world is changing rapidly as the hands-free convenience and rapid response time allow users to multitask and get answers immediately, which they all appreciate.

How does voice search work?

In layman’s language, voice search is an organic method of speaking to a virtual assistant and getting a spoken response in no time. It is an improved and advanced dialogue system. The virtual assistant transcribes your speech into text and analyses it for questions and commands when asked a question. It is likely to search for relevant information in its respective external data source, and it would also translate it by speaking back to the user.

The following are the tips to optimize your website for voice search users:

1. Add structured data- 
When you add structured data to the website pages, it will help search engines understand your content more clearly with more focus on semantic search. Structured data is also beneficial for claiming rich features that are more popular in voice search results, besides having high relevance and quality. The Speakable markup is a type of markup, in particular, that was designed specifically for voice search answers which allows them to learn about your content that is ideally written for audio playback, including text-to-speech (TTS).

2. Optimize the google my business listing- Virtual assistants tend to turn to Google My Business (GMB) listings to find information about local businesses. The best part about the GMB listing contains essential business information, including your name, address, and phone number. You would also include additional information like your business hours, website URL, a description, other contact information.

3. Develop a mobile-friendly site- You need to know that mobile-friendly and voice search optimization tend to go hand in hand. Mobile-friendly features can be incorporated into your website, and you can use voice search capabilities as well. AMP is also explicitly designed to improve the load time of mobile website pages.

4. Optimize the content- Content is one of the most crucial parts of voice search optimization as voice search tends to be phrased as some questions or requests, so you need to ensure that content strategy should involve a focus on long-tail keywords. Lastly, you need to know that longer pages must rank higher as they need to fully encompass a topic while creating more authority and trust in the site.

5. Enhance the site loading time- A ranking factor for desktop and mobile search results and is also incredibly influential in bounce rates and user experience is page speed, and it tends to play a crucial role in voice search results. Hence voice search is here to stay, so you shouldn’t think twice before incorporating it into your SEO strategy.

Conclusion
Without any doubt, voice search is here to stay. It is high time to prioritize how your website looks to the voice search users. Marketers and designers must pay attention to voice to ensure that voice search users have a natural experience. Responses must be conversational, practical, and easy to understand. The above-listed points will help achieve the same.

Why Invest Both in Website Development and Design Equally?

Posted on March 28, 2018
Kevin Bell

Why is website development just as important as website designing?

This is a question, that often comes up when you have a client looking forward to get a website built by you.

Since, the only aim of your clients is getting more customers on their website and drive more business, there focus always remains on the look of the website. And in all this, they lose out on an important fact that website development is as important for a website as the website design.

So, before discussing about the equal roles that both website development and design play, let’s understand what do these two processes actually work.

Website Development

Web development is the process that governs the entire coding that make a website function. It is divided into 2 categories-
1. Front-end: The front-end or the client-side of a website is the code that decides how the designs implemented by a website designer, will get displayed on the website.
2. Back-end: The back-end or the server-side of a website is responsible for managing the entire data of the database and serve the entire data to the front-end on the website.

Website Designing

Website designing is the process that governs everything right from the usability to the visual aesthetics of a website.

The color scheme, information, layout, etc. are related to website design. To put it in simple word, web designing is basically concerned with what the people actually see on their computers when they open a website. it is less concerned about the mechanisms that work underneath the surface of the entire website and make everything work.

Does Website Development & Design Work Hand in Hand?

The answer to this question is Yes! Both website development and design work hand in hand with each other, when it comes to building a website right from the scratch. The front-end developers while creating a code for website, use the mock-ups, typography, and color palettes from the designers. Having a clear understand of how the designers actually want the website to look, requires some knowledge on the part of the developer.

With a proper understanding of the best UI/UX practices, the developers can easily choose the required technology and give the exact look and feel to the website.

Keeping all these points in mind, it would not be wrong to say that it is wise to invest equally in both website development and designing. The most successful websites are those, which have been given equal attention to both website designing and development. If you are a company, which offers website development services, make sure that you invest equally in website design and development.

If website development is the foundation of a website, website designing gives the finishing touch or the final output that attracts the viewers to your website.

As a company, you can effectively use both your web development and web designing team in a project by following 3 simple rules-
1. While having a client meeting, always make sure that one member of each team should be present.
2. Ideas from both the website development and designing teams should be discussed and presented before the client.
3. The creative ideas from the designers would help the developers to create a website that is desired by the client.

With all this being, said we believe that you have reached to an understanding that both website design and development have equal roles to play in the creation of a website. To get more information about website development and design, get in touch with the experts at Octos Global.

Top 4 Website Design and Development Trends that Are Bound to Rule in 2018

Posted on January 2, 2018
Kevin Bell

If you are a website designer then it’s necessary to keep a tab on the latest trends and web technologies in the market to be on the top of your game. This will not only give you better ideas to design and develop high quality websites for your clients but also help you pitch the potential clients, which in turn can take your business to newer heights

Now that the year 2018 is around the corner, the time has come to analyze the trends that are going to revolutionize the development world.

Undoubtedly, 2018 will be all about the technologies such as virtual reality, voice user interface, and machine learning. The website designs are expected to be clean in order to incorporate these new technologies. Let’s discover what the websites will look like in the year 2018.

1. Expressive Typography is Going to Gain More Power

Expressive Typography is Going to Gain More Power

While the layouts of the website are going to be simple and clean, expect to see the designers unleashing their creativity on the typography. Quick loading of a website has a good impact on both the user experience as well as the search ranking of a website. Since, high-resolution images increase the loading time of a website, it becomes a challenge for the designers to create an innovative website. This is where typography comes to the rescue of the website designers as a word is worth a thousand pictures. Modern typography finds its place in the logos of the technology giants and brands. This is the reason why the brands are going to invest in the typography to create a unique font for their branding and unleash the power of typography.

2. Flat Design of the Websites

Flat Design of the Websites

Websites with minimalist designs became a hit in 2017 owing to their quick-loading characteristic as well as their SEO value. This is the reason why flat design will continue to be a trend in the year 2018 as well. This does not mean that the flat design reduces everything to 2 dimensions. The highlighting factor of this design is usability and minimalism and cutting down on the clutters and focusing on the important parts of the website. even though the flat design is characterized by minimalism, the elements such as illustrations, contrasting & bright colors, and eye-catchy fonts make sure that the website is far from boring.

3. Chatbots & Artificial Intelligence Will Be a Rage in the Market

Chatbots & Artificial Intelligence Will Be a Rage in the Marke

Over the last few years, we have been communicating with bots. You might have talked with one the last time you called a customer service provider or a mobile service provider for getting your problem solved. While at first, these bots made it difficult to solve our problems, with the help of Artificial Intelligence and Machine Learning, they have gotten pretty smart. Talking about the role of Chatbots in the year 2018, this technology will mark its entry in the company websites and continue onto the path of perfection. So, if you are planning on taking up a website design and development project, make sure not to overlook this technology in it.

4.  Animated Logos Will Make Your Brand Stand Apart

Animated Logos Will Make Your Brand Stand Apart

The year 2018 will usher us into a new arena of animated logos as they are bound to make the brands stand apart from their competitors and will also contribute to their success. Animated logos are a powerful trend that will prove to be extremely helpful for your business and will make it look more professionals and technology-savvy. Since dynamic visuals are more memorable to the human mind and can be comprehended easily, video content has been gaining popularity more than ever.

Apart from keeping your company’s name memorable, the animated logos will tell the story of the brand in a better way as compared to the normal logos. The year 2018 will definitely mark the comeback of the animation.

Which Trend Are You Looking to Implement in Your Designs?

Being a website designer, it becomes crucial to keep a check on the new trends and updates so as to develop the best website for your clients. The year 2018 will bring with itself a plethora of new trends to implement in the websites. If you are also looking forward to getting a new website designed for your business that is both user-intuitive as well as takes less time in loading, then trust Octos Global. It is one of the best providers of website development services in California. To know more about the services offered by this company, click here: octosglobal.com

What are The Factors Which Impact the Response Time of a Website?

Posted on October 25, 2017
Kevin Bell

Websites and mobile applications are the two weapons that have wrapped the modern consumers of the present digital world around their fingers. While websites act as a platform to get acquainted with the services or products of a brand on the traditional PC or laptop; applications or apps, as they are mostly called, gives the freedom to access a brand’s services and products while on the go.

When it comes to a website, one of the most important parameters that scale its performance is its response time. What difference can 3 seconds make in your life? I guess not much, right! But if you own a website, the very same 3 seconds can make you gain or lose a potential customer. It should not come as a surprise that a majority of visitors bounce off to another website in case the one they are trying to access is slow and is not opening.

What is Response Time?

For those who are not aware with the technicality of this term, it is the combined time consumed in the process of sending a request to the web server and the server responding back to the user’s request. Lower the response time, higher will be the loading speed of a website. According to the website development services, response time plays a critical role in the success of an online venture as a website which responds or loads faster is more likely to keep the customers engaged rather than the ones which takes a lot of time in loading. It provides a better user experience as well as increases the conversion rate.

Top 5 Factors Which Impact a Website’s Response Time
So, without much ado, let’s have a look at the factors which affect the overall response time of a website-
1. Complexity

The websites of today are a hybrid of ever-growing third-party services, self-hosted infrastructure, and cloud-based computing. This adds up to the overall complexity of the website and it is one of the top factors that impact the overall response time. The brands and website owners add so much functionality to a website, that they forget that these functionalities end up in ruining its overall performance. If you think from customer’s perspective, a function that adds to the complexity of a website is not worthy enough to be added.

2. Overall Size

If there is one thing that consistently contributes to the response time, it is the overall size of a webpage. Larger the size of the web page, more will be the response time and more time will be consumed in opening a single page. There are a lot of things which contribute to an increase in the overall size of a web page like heavy images, more content, more graphics, and much more.

3. Responsive Web Design

Responsive web design is the most novel demand of the contemporary web world and the developers are taking part in the race of using responsive web design for their websites. Even though the websites that are mobile-friendly are rendered more priority, in case the resources like image are not used properly, it can have a negative impact on the overall performance of the website. Therefore, web design & development services lay a lot of emphasis on the correct placement of the images and videos on websites.

4. Web Content

Nothing is worse than the hassles in downloading the multimedia, graphics, or other content from a website if its loading time is slow. If the content takes a lot of time in loading, the user will not even think twice before switching to a different website. Content-heavy pages take a lot of time in loading and hence impacts the overall response time.

5. Peak Times

If it’s one time that the response time pops out its ugly head it is during the peak times. Scalability plays a crucial role and impacts the overall response time of a website. Therefore, the entire infrastructure of a website must be designed in such a manner that it is well-equipped to handle the peak hours. Peak hours may only last for a short time, they have a huge impact on the user experience as well as the web server and its associated systems.

These were some of the factors that are key players in impacting the response time of a website. If your website has a slow response time, you can easily get it fixed by the web development service experts of Octos Global. It is one of the most reputed companies which offer website development services in California. To know more, reach out to them by visiting their website octosglobal.com