Day by day advancing technologies and innovations are way forward to replace the traditional approaches of getting information. With time, the idea of downloading an App will be considered the same as stepping out of your house to buy things which can be purchased online. As more artificial intelligence triggered ways of accessing information are making their way to the market, Apps seems to be extinct soon just like the dinosaur had.
In the 2017 survey Gartner concluded, there were approximately 2.2 million iPhone apps listed in the Apple App Store out of which only 2% meets with break-even point. In today’s fast-developing world, convincing customers that Apps are worth downloading is not less than a challenge. However, the Apps are still here, therefore, it is equally important for designers to make them as simpler, funnier and smarter as possible.
Last year in an interview covered by Forbes community members, it is revealed that “Most of the clients want multiple features in their future app which somewhere results in complexity. But in actual, less is more when it comes to app development.” Here are a few tips that will help designers in developing useful and smart apps:
1. Concept of Analyzing End-to-end Customer Experience
No app can develop in the void of proper research and requirements. It is more than important for a developer to first understand the customer's experience with the product or services for which he is assigned to do iPhone app development for. Apps normally play an integral part in showcasing the unique, useful and basic idea of a brand, therefore, evaluating the role it will play in the market matters a lot.
2. The 80/20 Rule of Targeting Customers
Apps are one of the most-used marketing trends to attract consumers towards a particular brand and 80/20 rule somehow applies in all. In 80/20 rule, 80% mainly describes the used cases while left 20% demands the edge cases. According to a research, designers should develop an app keeping in mind the 80% of already use cases as they’re creating a buzz in the competitive market already. The 20% often ends with a clunky and heavy app as it tries to please so many different personas.
3. The Mantra of Simple Inputs and Efficient Outputs
Almost every user acts like a multi-tasker or, possibly is a multi-tasker… who knows the reality but one thing that 100% sure is, no user wants to put in extra efforts to get expected outcomes. Major apps are designed keeping in mind that a user can access it using one finger, usually thumb, easily. Simple actions such as swipe left, right, up or down should be the core idea of gestures as users liking them a lot. Successful Apps like Tinder and Google Now are using card-based designs which call simplicity and easy decision-making for the users.
4. Structuring View on the Basis of Frequency
The common mistake that most of the designers make to showcase all the features and functionalities on the main page is not balancing between “less frequently used features” and advanced used features” of the app. The banners or features displayed most prominently on the main page of an app purely depends on the frequency of use.
Designers should focus on maintaining simplicity, analyzing 80% of use cases and, estimating the frequency of features used while trying to serve iPhone app development services. All these practices help them in making apps easier, quicker and smarter as the future of Apps truly lies in utilizing them as a seamless part of life.